LinkedIn Speaker Series:

Nancy

Duarte

It All Starts With An

IDEA!

IDEAS Are The Most Powerful Tool In Business

To Communicate Those Ideas

To Others We Need

STORIES

WHAT IS ?

WHAT COULD BE ?

ESTABLISH THE

STATUS QUO

“WHAT IS”

Establish Credibility

With Your Audience

CONTRAST

“What Could Be”

With

“What Is”

Move BACK FORTH

Between

“What Is”

&

“What Could Be”

Communicate And Draw Them

Towards The Alluring Future

Use Signals

Which

Resonate

With

Your Audience

iPhone Launch 2014

STEVE JOBS

Used His

Heightened

Sense Of

WHAT COULD

BE

To Connect

With Audience

Martin Luther King’s Famous

I HAVE A DREAM Speech

He Used the Lincoln Memorial Statue

Where He Delivered His Speech

As

A Symbolic Way To

Resonate With The Masses

Take A Step Back From Current Reality

Use

Prophetic

Imagination

For

Better

Future

Craft Your Words

And

Give Your Audience

The Space To Dream

Summary

• Give your story a structure.

• Symbolize to make it resonate.

• Use effective tools to convey your idea.

• Emphasize the alluring future.

Few last words

• Be at your natural place because you want

your audience to resonate with your idea

and be comfortable with it.

• Be confident. What you say is what they

interpret!