An Introduction to

Julie Kniznik and Scott Lubell

Prepared for Temple Shir TikvaJanuary 24, 2010

9 Shevat 57709:00 AM – 11:00 AM

• Welcome, introductions• Overview of • Using the technology:

– at TST – at work – at home

• Questions???

• Professional networking website• Multi-purpose:

– Focused online communications and information– Finding alumni, former colleagues– Researching companies– Job search/recruiting

• Easy to use source of valuable information

• Key feature is gated-access approachgated-access approach, where contact with professionals requires a pre-existing relationship, or the intervention of a contact, relies on reputationreputation and builds trusttrust among the users.

• LinkedIn is a business network of experienced professionals in 130 industries

• LinkedIn has over 50 million members in over 200 countries

• 500+ corporations use LinkedIn as one of their primary recruitment tools

• 150,000+ recruiters, use LinkedIn• Executives from all Fortune 500 companies are

members• Three degrees of separation. 1st, 2nd, 3rd, YOU

• Employers often seek passive candidates because they are inundated with resumes

• Many employers are not paying for job postings in this economy

• Employers prefer to hire someone referred to them; social media enables referrals

• Social networking sites make it easy for employers to find you online

• Social media is a great source of networking contacts

1. Complete your profile– Use your résumé summary or a short bio– List employers, and a brief overview of each role using the PAR model – Include past companies and affiliations– List technical skills and strengths that relate to qualifications for targeted roles– List academic institutions and degrees– Upload a business appropriate photo

2. Get Recommendations– From former managers and colleagues

3. Invite 20 or more connections– Adding connections increases the likelihood of your profile coming up near the

top when a recruiter/hiring manager does a search4. Improve Your Google PageRank

– Create a public profile and select “Full View.” Also, instead of using the default URL, customize your public profile’s URL to be your actual name

– Use this link in your Email signature– Link your web site or blog to your profile

5. Join Professional and Alumni Groups– You can connect directly to any group member

6. Find Out Where People With Your Background Are Working– Use advanced people search to find where people with similar skills in your

geography have been hired

7. Get to the Hiring Manager– Search LinkedIn Jobs to find the names of hiring managers– Look at the list of people in your network who work for that company or

know the hiring manager

8. Research Employee Career Paths & If A Company is Hiring– “Company Profiles” tell you where people have gone after leaving a company

and also includes a section called “New Hires”– “Company Profiles” also show you the career path of employees before they

worked they worked at their present company

9. Get the Word Out– Tell your network that you’re looking for a job and what your looking for