Recruiting Exploration

Certain Information has Been Removed for Company Privacy

Agenda • View our current process

• Background data on the world today

• Identify companies’ best HR practices

• Integrate social media aspect to the mix • • Provide new tools to make process efficient and track data

• Provide long term recommendations

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The Challenge • Website

• Off brand • Difficult to navigate • Visually unappealing • Broken links • Not Search Engine Optimized (SEO)friendly • Does not clearly explain what brands are included in the CET

portfolio

• Process • Lengthy • Too many steps needed for applicant • No social integration in the process

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SEO Examples

• Ranked 5th in organic search for the term “Casino Jobs Las Vegas”

• Ranked in the 3rd page second to last spot in a google search for term “Las Vegas Hospitality Careers”

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Current practices are hurting job posting’s SEO

What is recommended from an SEO perspective

• Think user Friendly (initially)

• No broken links

• Mobile Capabilities

• Incorporating Social Media

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0 0.2 0.4 0.6

Page Authority

#of Google +1

#of Facebook Shares

#of FacebookComments

#of Facebook Likes

#of Internal Links onthe Page

SEOCorrelationData

Some Practices for Recruiting Best in Class Talent

• Social Recruiting

• Mobile Recruiting

• Social Referring

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54% 54% of organizations

use social media for recruitment

3.5X Branded sites

attract 3.5X more job applicants per

posting

52% companies stated

that 52% of quality candidates come

from referrals

Current Work Force Demographics

0.010.020.030.040.050.060.070.0

2007 2014

Generation Y(20-37 yrs)

Generation X(38-48 yrs)

Baby Boomers(50-68 yrs)

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Current Workforce

Shift in Workforce

Information has been removed for privacy of company

The World Today

58% 28%

14% Facebook

Twitter

Linked in

8

72%

64%

45%

43%

62%

58%

21%

21%

Viewed Career site

Browse Careers in SN

Apply for a Job

Upload their Resume

PassiveActive

Mobile User Statistics

306,204,000 Mobile Users in US

Dominating Social Sites

89%

82%

65%

18-29 yrs

30-49 yrs

50-64 yrs

Who is on Social Sites?

83%

74%

49%

18-29 yrs

30-49 yrs

50-64 yrs

Smart Phone Owners

Who is Performing Well?

Top 25 Companies Company Culture

• Highlight • Core Values • Company Culture • Mission & Vision • Diversity • Benefits • Commitment to employees

• Provides a “Day in the Life” (Video)

• Inspire innovation

• Don’t just provide a job but a career.

• Company blog

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Application Perspective

• Social sharing features

• Create profile with Social pages

• Create profile with existing email

• Easy process

• Friend refer process

• Sharing once process is complete

Top 25 Companies

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Redirects them to Glassdoor to review company, or to their various social sites

Build profile with social media

Ability to authenticate with email or social site

Simple website structure & application process

Ability to share via social platforms

What Can We Do Now?

Companies I’ve Researched & Viewed Demos

13 Over 23 companies

Social Media: Hootsuite • Multiple profiles

Feature • Analytic Repots

• Scheduling Featured • Integrate with other

applications

• Link Tracking

• Page Insights

• Mobile Access • Customizable

Campaigns

• Free- $120 Yearly

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Hootsuite Pricing

Free Version Pro Version($120 yearly)

Enterprise ($24,000 annually)

Social Profiles Up to 3 50 included, up to 100 Unlimited

Enhanced Analytics Reports

Basic 1 included, up to 10 Unlimited

Message Scheduling Basic Advanced Advanced Team Members None 1 included, up to 9 Unlimited

App Integrations Basic Basic Unlimited RSS Up to 2 Unlimited Unlimited Hootsuite University Optional Optional Included uberVU Optional Optional

Security Included Advanced Vanity/Custom URL's Optional Optional Message Archiving 100 included, up to

100,000 Unlimited

Enhanced technical support

Optional Included

Professional services Included Dedicated account rep. Included

Compliance integrations Included

Geo-targeting Included

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Pros of PRO Version • 50 social profile and ability to

acquire more • Enhance analytics included • Advance scheduling features; images

will not appear as links • Higher security • Custom URLS • Message archiving Cons • More costly • Analytics report are an additional

service charge

Pros of free Version • No cost • Still get basic scheduling features • Up to 3 social profiles available Cons of Free Version • Images will appear as a link • Limited to a few number of features • Only one team integration • Only one analytics report

Social Media: Sprout Social

• Multiple Profiles

• Mobile Capabilities

• Scheduling Features

• Can only manage Facebook Pages

• Unlimited reports • Engagement • Impressions • New

followers • Demographi

c data • Prices Vary

• $59-500 monthly

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Sprout Social Pricing

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Pros of Sprout social (Deluxe & Premium ) • Analytics

• Twitter • Facebook PAGE

• 10 profiles available • Real time data • Export data • Keywords associated with your

twitter profiles • Twitter comparisons Cons • Limited data available • Only connect to Facebook pages • Heavy emphasis on twitter

Team Package Pros • Includes both packages features • Up to 30 profiles that you can manage • Custom branding • 24 hour support instantly

$59 Month

$99 Month $500 month

Social Media: Tweet My Jobs

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Twitter • Customized Hashtags • Veteran Hashtag • Customized Image Card • Geolocation Technology • Auto delete filled

positions Facebook • Careers Tab • “Who” button • Job map • Job list directs back to

Hodes • Mobile SMS alerts

Tweet My Jobs Pricing

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Price $38,500 Pros • Distribute jobs to Internship.com • Customized reports Twitter • Finally get a Caesars Careers Twitter page • Customized hashtags • Geolocation optimized • SEO optimized • Customized Image • Customized Data (Twitter & Facebook)

Facebook • Facebook Page career tabs to display careers (while

maintaining main page personable) • Job Map • SMS Alerts • Mobilizes Jobs

Cons • Only post jobs to recruiter's Linked in • No real integration with Linked in • Must communicate with support team for reports • Expensive • Twitter will not be personable • Map feature additional cost of $6,500

Time Implementation • 4-6 Weeks

approximately

Job Advertising: eQuest

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• Application available • Feed of existing and new jobs • Multiple site available world wide • Benchmarks to competitors • Customized large volumes of data • Available for social media • Connects to profiles already made in

other career websites

eQuest Pricing

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Pros • Vast number of websites available • Directs all prospects to Hodes • Posting to social media pages available • Detailed data available • Scheduling features

• Lists heavy searched days to optimize posting

• Benchmarking to competitors • Integrates with TMJ & Work 4 Labs • World Wide Cons • Does not full integrate with Hodes • Separate application would have to be

used • Social media posting is generic • Data reports are an additional service

cost • Not mobile friendly because candidates

are directed directly back to Hodes.

Current Numbers Average of 1,050 job postings and 8 sites that we post it on

Cost • $15,000 annually • Rough estimate dependent on number

of sites and jobs to each particular site

Job Advertising: Workable

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• Promote Jobs on several paid/free websites/Social Sites

• Provides basic analytics of site’s traffic • Branding mobile jobs

Workable Pricing

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Pros • Integration with Hodes to extract our jobs • Jobs are visible through mobile • Advertises jobs to various paid and free websites • Connects to other profiles made in other websites • Purchase discounted credits for paid site (career builder, ect) • Wide number of site available to advertise • Advertises to main social media pages

• Linked in • Facebook • Twitter

• Basic Reports • Views • Number of candidates

Total Cost: Approx. $4800 year

Cons • Mobile page customization is

additional cost • Credits for paid websites are not

included in monthly fee • Social media post image is not

branded (generic stock image) • Niche career site may not be

available • API integration would still require

recruiter to extract jobs

Time Implementation • 4-6 Weeks approximately

Jobbee • Features

• All jobs are mobile optimized

• Integrates with Hodes to extract jobs

• Creates a branded career website • Jobs are pushed out to various

social media channels (branded look)

• Linked in • Facebook • Twitter

• Pushes out jobs through various websites

• Indeed • Sends email alerts and SMS alerts to

candidates of new job openings

• All Jobs are SEO’d

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Jobbee Price Breakdown SEO

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• $3,500 Started Package

• $750/mo Management

Jobbee Price Breakdown Website

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Change color background

Jobbee Price • $3,500

implementation • $1,500

customization • $175/mo

• Licence • SMS alerts • Email alerts

Time Implementation • 6-10 Weeks

approximately

Total Yearly Cost • Basic:$25,200 • Advance:$33,600 • Premium:$38,600

Smart Recruiter (SR) • Features

• Extract Jobs from Hodes • SEO Optimizes jobs • Advertises jobs to various job posting sites

(Including Social Sites) • All jobs are mobile optimized

• 1 click apply • Facebook integration

• Creates “Career” Tab • Makes jobs are Targeted Facebook campaigns

• Linked in integration • Extracts Linked in candidate info • Recruiter can search through linked in via SR

• Build SEO’d Career site manually or SR designers • Social Referring by candidate & recruiter • Recruitment Analytics

• Cost per hire • Leads VS hire • Real time analytics

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Smart Recruiter Pricing

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Low end estimate would be $80,000. High-end: $195,000(Website

Included) No a la carte option

12 month period

Time Implementation • 6-8 Weeks approximately

Pros • Social Integration • Mobile optimized

jobs • SEO career site • More

Cons • Not to integrated to twitter • No SMS Capability

SMS Application: EZ Texting • Features • Send text message

campaigns • Send call message

campaigns • Availability to

schedule messages • Integrates with

Eventbrite • Provide Limited

Reports • Send URL through

text messages • Create widgets

• Facebook • Embedded • Hosted

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EZ Texting Price Breakdown

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Cons: • Must add a contact folder for

Eventbrite • More geared towards

corporations that sell products

• More of an SMS function • Voice messages only up to 30

seconds

Pros: • Ability to schedule • Ability to send dual mobile

and voice messages • Import feature from

Eventbrite • Pay as you go pricing • Keeps messages organized

Keyword= Text “Caesars” to join our list

SMS Application: Call Fire

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Voice Campaigns • Provides voice connectivity • Do not call • Press _ to answer • Answering machine • Live message answer • Export contact list • API Integration

Options

1. Recorder Message & Robot Speech

2. Manual Access

SMS Messages: • Extensive reporting • Renting keyword options • Bring in contact numbers from CRM • Send Thousands of messages at once • Message scheduling • API integration

Call Fire Price Breakdown

• Pros • Only chargers for

answering machines and calls answered

• Possibility to integrate through API

• Both for SMS and Voice Calls

• Reports: Call Time, Duration, Status

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Cons: • Not a lot of reporting for SMS • Mostly geared for companies that sell products • Require constantly doing • Programing would be in our end

Mozeo: SMS Management

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Features • SMS campaigns • SMS marketing

management. • Facebook widgets • Website Widgets • Collects contacts • Mobile websites • Email marketing

campaigns • Stores messages

• Allows responses

• Message scheduling

Mozeo Price Breakdown

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Pros: • Manage SMS Marketing • Will work with you to specific

• Time • Audience • Reports

• Ability to log in and view activities • Capability to integrate to Hodes • Facebook widget • Website plug in • Keeps messages • Detailed reports • Send single messages • Keywords available • Multiple accounts if needed • Real time message reporting features

• No contract fees

Cons : • No calling feature available • Mobile site is additional cost

Messaging per Month Cost Per messages

0 - 50,000 $0.02

50,001- 100,000 $0.015

100,001-500,000 $0.01

500,001-1,000,000 $0.0095

1,000,001-5,000,000+ $0.009

Integration Fee Per hour

Outside development $95

Hard To Fill Positions: Hiring Solved

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Current Numbers 15 hard to fill positions

175 hires per year as of this year

Features • Mines internet for

specific tags (pasty chef, hotel manager)

• Find talent globally

• Search in different language

• Keep the candidates in a single database

Hiring Solved Price Breakdown

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$1000 per recruiter per year

Pros: • Search globally for talent • Clone ideal candidate bring

more like them • Search talent in any field • Provides advance

information

Cons: • Custom search

languages (codes) • Expensive to scrape

information from Hodes ($142/Hrly)

Long Term Solutions?

Long Term Option 1: ICIMS ATS & Onboarding

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Candidate Experience • Social Aspect

• Log in with Linked in Facebook, Google plus • Include videos for certain positions • Provides Referral tool for friends via Social media • Mobile Experience (Entire application)

• Drop Box • Google Drive

Job Advertising • 14,000 job boards available • Social Sites Available • Source is tagged & tracked

• #hires from sites & social

• Creates a talent pool

Recruiter Experience • Mobile accessibility • Time rejection Email • Separates unqualified

candidates • Big data reports

• Applicant Source Reports

• Employee Referral Reports

• Email Click Rates Report

• By Property • EEO Reports

• Event/email campaigns

ICISMS Features •Pros

• Access to data and track where every candidate is coming from

• Onboarding available from same company

• Mobile friendly application

• All process of job advertising will be consolidated

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Value Added Services

Description of Services Cost

Unlimited Hiring Manager and Agency Access Included

Unlimited Searching and Reporting for Full Access Users Included

Mobile Apply Capabilities for Candidates using iCIMS own “responsive design technology” for mobile devices and iPads.

Included

Dedicated Premier Client Support Team to Caesars Entertainment for ongoing support

Included

2-3 New Platform Upgrades and New Release Training Included

Unlimited Implementation, Training, along with New User, Hiring Manager, and Ongoing System Training via webex

Included

Invitation for Caesars Entertainment to join the iCIMS Customer Advisory Council

Included

Data migration, data maintenance and unlimited data warehousing and storage

Included

Cons • Will still need a new website • Costly

Examples

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ICIMS Price

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Quant Product

15 Full Access Users Full Access System User Subscription(s

1 Social Contribution Automated job publishing to Facebook, Twitter and LinkedIn,plus a Facebook careers microsite

1 Recruit Includes: Two Mobile-Adaptable Career Portals, the Recruit iForms Library Unlimited # of Hiring Manager Users, Unlimited # of Agency Users within the Recruit product

1 Onboard Includes: New Hire Onboarding Portal, the Onboard iForms Library, Unlimited # of hiring Manager Users within the Onboard product

1 Job Board Posting Includes: unlimited # of transactions to partnered boards (note: inventory usage fees may apply)

2 Additional Portals In addition to any portals included with product purchase

1 Integrations via iCIMS’ CSV, XML, or Web Services Specs for Type

1 Test Environment A copy of Subscriber’s production database configurations with thirty (30) days of subscriber Data, which may be refreshed to current production configurations up to three (3) times per year

2 Package of 5 iForms In addition to any iForms included with product purchase

One time Implementation

Fees: $75,000-$99,00

Monthly Fee: (Inclusive of

Discount) $15,000-$20,875

Total Cost: $180,000-$250,500

Time Implementation • 18-22 Weeks

approximately

Long Term Option 2: Ascendify ATS

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Candidate Experience • Create a social profile with linked in exports all your

information • Mobile responsive application (Check Zappos) • Passive candidates can create a talent community • Candidates can view their social connections to get

referrals

Job Advertising • Major job posting platform included

• Indeed • Simply hired • Career builder

• Advertise to social media pages • Integrates with eQuest • Mobile access

Recruiter Experience • Mobile accesses • Real time data • Unlimited pipelines • Job posting • Analytics

• Drag and drop reports • New hires • Source of hires

• Campaigns (for emailing candidates) • EEOC compliant • Schedule interviews • Mobile interviewing kits • Cloud based technology

Time Implementation • 8-12 Weeks approximately(not including onboarding)

No onboarding available: yet they have partners for just onboarding

Examples

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Join with either Facebook Linked in, or Upload your resume

Find my friends who work in the company via linked in or Facebook

Customized branded email campaigns

Ascendify ATS Pricing 5 Modules

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Employee referral Program (ERP) • Employees act as brand ambassadors • Candidates can leverage form excising

connection in the enterprise

Community • Candidate dashboard to track

opportunities • Ask for referrals from linked in

connections • Attracts passive candidates •

Analytics • Customizable dashboards • In-depth analytics • Drag and drop options • Benchmarking

Candidate Relationship Management (CRM) • Build customized branded email

campaigns • Compose newsletters • Search for talent from prospect

and employees

Last Resort For Now: Leave Hodes as is and give it a “facelift”

Provide a mobile friendly solution and mask it with a more appealing website

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Web Designer Options #1

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PAGE PRICES 1 page (from $599) 2 pages (from $749) 3 pages (from $899) 4 pages (from $1,049) 5 pages (from $1,199) E.g. Homepage, payment section, loading s

Process • Provide detail on design • Provide old website • Provide target market • Choose number of pages • Have from 15-45 designs

available • Choose top liked designs • Pick designer/design and add

additional pages depending of

Thank You