linked data - what it does, what it needs
DESCRIPTION
The Department of Informatics and the Web of Data Meetup is hosting a panel discussion about the use and potential of Linked Data and Semantic Web technologies. A number of professionals from various organisations such as the BBC, ODI, EuroMoney and Affectv will describe how they are currently using semantics and discuss what further work is needed to bring this emerging technology to the mainstream. This event is open to the public but please sign up through theWeb of Data Meetup page to guarantee a place. At this event, industry professionals will discuss how they are using linked data and semantics and what direction they would like to see research in this field go. The four panelists will each present their position for 10 minutes followed by a panel discussion. Speakers: - Fabio Colasanti, Data and Information Architect, EuroMoney - Tom Heath, Head of Research, ODI - Sofia Angeletou, Senior Data Architect, BBC - Pravin Paratey, CTO, Affectv http://www.meetup.com/Web-Of-Data/events/155068962/TRANSCRIPT
What powers the internet?
What powers the internet?
Advertising
Annoying if not relevant
Ads should be relevant
Should answer
Who, Why, What, Where, When
Affectv is anaudience technology
company
Understand the content people are interested in and
who they interact with
Data
50+ Data partners
400m+ unique users
7b+ interactions
130m+ shares
16 markets
Linked Data
2%
Linked Data
2%
1. Proprietary ontology2. Wikipedia / DBPedia3. Open Data
Identifying Demographics
“I love Justin Bieber”
Identify Demographics
Website content
Entity extraction
Semantics augmented
DisambiguationIdentification
“I love Justin Bieber”
Identify Demographics
Website content
Entity extraction
Semantics augmented
DisambiguationIdentification
“I love Justin Bieber”Teen sensation
Music
Canadian
Identify Demographics
Website content
Entity extraction
Semantics augmented
DisambiguationIdentification
Advantages
● Reduces Ambiguity
● Adds knowledge
1. Not enough linked data
2. Multiple standards to describe data○ Makes sense for intranet○ Bad for internet
Challenges
Opportunities
Individuals, Enterprises
Government, Universities
Open graph initiativehttp://affectv.co.uk/technology
We are hiring
Full-stack, Javascript
Data Science, Big Data
http://affectv.co.uk/team