link building - giving google what it wants
DESCRIPTION
A presentation given to an audience of PR and web people at #searchmeTRANSCRIPT
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GARETH HOYLE
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WHO IS GARETH HOYLE?
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WHAT IS LINK BUILDING?
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VOTE FOR OUR LINKS!
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Example of a Link on a Page
Anchor Text = SEO outsourcing
http://www.gorillaflavour.com/services.html
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Example of a Natural Link
Building your Brand
http://skyrocketseo.co.uk/link-building-strategy
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NATURAL LINKS ARE GREAT!
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INFOGRAPHICS ARE POPULAR
Designed Graphic or
Image is used http://seooutsourcingcompany.co.uk/how-to-outsource-and-win-big
Image can also = the Link
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WHY DO YOU NEED LINK BUILDING?
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Search Engines Read Signals
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A link is a Vote / Signal
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GOOD SIGNALS GOOD RANKINGS
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HOW LINK BUILDING IS DONE?
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MANUALLY
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ALWAYS? IT DEPENDS ON
THE LINK
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Volume – We use Offshore Staff
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Volume – We use Offshore Staff and me!
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OUTREACH More contact with site owners
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WHY YOU SHOULD USE A SPECIALIST?
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Efficiency MORE
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Aware of the Dangers
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MAY BE MORE UP-TO-DATE THAN YOUR GENERAL MARKETING STAFF
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THE DANGERS OF LINK BUILDING
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SEO IS MANIPULATING
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Link Building is a large part of the manipulation
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Too Many Links PENALTY
Wrong Type PENALTY
Right Type at the
Right Speed
HIGH RANKINGS
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TECHNIQUES YOU CAN DO
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Broken Link Building via Webmaster tools
404 Errors
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Use Google Alerts to track Keyword & Brand Mentions
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SOCIAL SIGNALS
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Google cannot read links on
Facebook & Twitter
It does count social votes though!
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Author Rank and Google Plus – It is the person not the site
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SOCIAL LINKS GREAT CONTENT
GOOGLE SUCCESS IN 2013 AND BEYOND!
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USEFUL RESOURCES
Google Webmaster
Help
Majestic SEO
YouTube
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IMAGE CREDITS
Slide 4 – Vote by jonathan mcintosh Slide 10 – Signals by nottsexminer Slide 14 – Builder by Titanic Belfast
Slide 20 – Camel by wwarby Slide 21 – Lion by amandarichard421
THANKS TO