7 Social Link Building Tips

• The social media rage continues unabated, and with great reason. There is a lot to be gained by engaging with social media. However, social media is only one component of social link building.

• The value of a received link can vary greatly. One link can easily be worth 1 million times more than another link, but more valuable links are much scarcer than less valuable ones. You can visualize this as a pyramid:

• As it turns out, the social landscape isn't that much different. There are probably some relationships that are far more valuable to you than others.

• For example, while each customer represents a valuable relationship, having a relationship with a highly influential media person who can get your message out to millions of potential customers will be more valuable to you. As with the high value links, there are inherently fewer of those higher value relationships to be had, as represented in this chart:

• You can see that these scenarios have the same pyramid shape. Of course, there is some linkage here too. The most valuable relationships often are more valuable because they have the most valuable links to give.

Here's a look at all of our social activities in a pyramid format:

• you can merge our two pyramids to create a visual view of using social techniques as a link building tool: