link attraction & strategic influencer outreach - startfest 2015
TRANSCRIPT
Who is this dude?
• I’m Greg• Also known as “Shuey”• Co-founded Stryde• Husband of one, father of two… and a dog• Master fort builder
LINK ATTRACTION
STRATEGIC INFLUENCER OUTREACH
WHY?
Backlinks Fuel
Backlinks Fuel
LINK ATTRACTION STRATEGIES
RESOURCES THAT GET “SHARED”
RESOURCE
But…
Building Better Resources• Nelson James – Driving
Brand Awareness & Revenue With Long Form Content
• Owen Fuller– Data Driven Content
Building Better Resources• Know they audience!• How do they like to consume
content?
Building Better Resources• Start searching like a prospect• Look at content that’s ranking• Blog Posts?• Articles?• Videos?• Reviews?• News?
Building Better Resources• Create Original Content• Take A Different Angle• Create Strong Headlines• Make Content Actionable• Provide Answers/Solutions To
Problems
Building Better Resources• Accurately Source Information• Create Engagement• Include Beautiful Imagery• Include Video• Continually Update
Types of Content• VIDEO!!!!!• Infographics/Micrographics• Quizzes/Polls• eBooks/Guides• White Papers
Types of Content• Expert Posts• List Posts• Opinion Posts• Review Posts• Co-created Posts
INFLUENCER OUTREACH
WHAT IS AN INFLUENCER???
“COOL KIDS”
BLOGGER
JOURNALIST
Types of Influencers• Bloggers• Journalists• Facebookers• Pinners• Instagrammers• Email List Owners• Subscription Site Owners
GUESS WHAT???
EW!
Influencers are getting smarter/more picky with their sponsorships
Sponsorships need to feel more organic in fear of losing their credibility
WHAT NOW?
HOW TO DO IT
LEARN TO NETWORK
Build a real, meaningful relationship with that person.
Give before taking.
Be a pollinator, not a parasite.
WHEN IT’S TIME
TO GO FOR THE KILL
When Asking…• Be Concise• Be Relevant• Be Respectful• Be Passionate• Be Grateful
In Closing• Build Killer Resources• Be A Human