lining thinking outside of the box! how to up your lining game! 2014
TRANSCRIPT
Lining
• The Evolution• Looking in the rear view mirror
• Lessons Learned
• How to Up Your Lining Game
• What Is Your Payback
The Evolution
• Lined our first six jobs• Bashford’s Hot Mineral Spa• Glamis North KOA• Betabel RV Park• Stagecoach KOA• Yogi Bear Park• Bourne Scenic Park
Luxury Motorcoach Resorts
• Cater to upscale motorcoach owners
• Many have a motorhome age limitation
• $80 to $100 per night site rate
• Many sell lots for $100,000 or more
• Management & staff also upscale
• They are all about the GUEST experience
• Guests have high disposable income level
• Advertisers want to do business with these guests
Luxury Motorcoach Resorts
• Provide many free activities for Guests
• Dedicated Activities Directors
• Many resorts only allow motorhomes
• Management knows the resort’s numbers
• Multiple strategic Marketing Strategies
• Cater to Factory Owners Clubs
Lining a Motorcoach Resort
• Research – Research – Research• Google them• Google top management• Copy of current Guest Guide
• Establishment Contact – Think out of the box
• Put on your “Consultant” hat
• Invite their department heads to a presentation
• Have a presentation folder for each person
• Involve each person in the conversation
• Be prepared for a long decision process
Where are the Motorcoach Resorts
• Google “Motorcoach Resorts” vs Campgrounds
• Google “Luxury Motorhome Resorts”
• www.bigrigresorts.com
• Ask guests in Motorcoach Resorts where they stay
What Is Your Payback?
Resort #ADS $Gross
Signature Motorcoach 10 6,652
Outdoor Resorts Palm Springs 43 20,775
Emerald Desert 39 20,669
Golden Village Palms 55 30,471
Rancho California Outdoor Res New 10,000
Vineyards Luxury Motorcoach 12 6,153
Wolf Creek Run Motorcoach 22 10,016
$104,736
The Moore’s Payback
• Not just financial – personal goals
• Plan – where want to be 5 – 10 years
• Geo travel, friends, family, bucket list
• Focus on talents & gifts to grow your business
• Brand it!
• Grow your business
• Help SEP grow business, products & services
• Ability to meet clients and customer needs
Summary
Lessons Learned• Where are the businesses?• Overnight Campgrounds vs Destination
Resorts• Campgrounds vs Motorcoach Resorts• You Have To Sell a Motorcoach Resort
Differently
• How To Locate & Sell A Motorcoach Resort
• What Is Your Payback going to be?• Happy Lining!