lingoda brand guidelines -...

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Brand guidelines

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Page 1: Lingoda brand guidelines - s3-eu-west-1.amazonaws.coms3-eu-west-1.amazonaws.com/static.lingoda.com/faq/0001/16/fa4370d7659... · - Use the regular blue logo on a light background

Brand guidelines

Page 2: Lingoda brand guidelines - s3-eu-west-1.amazonaws.coms3-eu-west-1.amazonaws.com/static.lingoda.com/faq/0001/16/fa4370d7659... · - Use the regular blue logo on a light background

- Use the regular blue logo on a light background

- Use the white logo on a dark background

- The logo should always be surrounded by enough space.

- Use the Lingoda icon when there is not enough space to put the normal logo.

Logotype

Page 3: Lingoda brand guidelines - s3-eu-west-1.amazonaws.coms3-eu-west-1.amazonaws.com/static.lingoda.com/faq/0001/16/fa4370d7659... · - Use the regular blue logo on a light background

- Don't distort, rotate or modify the logo.

- Don't add drop shadows, gradients or textures to the logo.

- Don't use new or different colors

Logotype

Don’t rotate or add drop shadow Don’t use new colors

Page 4: Lingoda brand guidelines - s3-eu-west-1.amazonaws.coms3-eu-west-1.amazonaws.com/static.lingoda.com/faq/0001/16/fa4370d7659... · - Use the regular blue logo on a light background

Colors

#556b82 #3AA9DF #02C37B

#4A4A4A #A4D3E5 #36495E

Page 5: Lingoda brand guidelines - s3-eu-west-1.amazonaws.coms3-eu-west-1.amazonaws.com/static.lingoda.com/faq/0001/16/fa4370d7659... · - Use the regular blue logo on a light background

Typography AaBbCcDeFfGgHhIiJjKkLl

AaBbCcDeFfGgHhIiJjKkLl

AaBbCcDeFfGgHhIiJjKkLl

AaBbCcDeFfGgHhIiJjKkLl

Open sans:

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

Download link:https://fonts.google.com/specimen/Open+Sans

Page 6: Lingoda brand guidelines - s3-eu-west-1.amazonaws.coms3-eu-west-1.amazonaws.com/static.lingoda.com/faq/0001/16/fa4370d7659... · - Use the regular blue logo on a light background

Icons

Page 7: Lingoda brand guidelines - s3-eu-west-1.amazonaws.coms3-eu-west-1.amazonaws.com/static.lingoda.com/faq/0001/16/fa4370d7659... · - Use the regular blue logo on a light background

Icons

Page 8: Lingoda brand guidelines - s3-eu-west-1.amazonaws.coms3-eu-west-1.amazonaws.com/static.lingoda.com/faq/0001/16/fa4370d7659... · - Use the regular blue logo on a light background

Images

Use people interacting with computers or mobile devices. They should always be in a positive mood. Favour pictures with a light background.