line b2b introduction media kit 2020... · 2020. 9. 14. · line today / line oa - checking on the...
TRANSCRIPT
THE RISE OF A MESSENGER
AS A PLATFORMMessaging becomes the SMART PORTAL, few apps used daily here
Gaming Utilities Shopping Entertainment Tracking Chart
© LINE B2B
LINE PORTALS
LINE Today LINE Webtoon LINE Points LINE OpenChat LINE Shopping LINE Game
© LINE B2B
25.000.000Monthly Active Users LINE Messenger 2020
© LINE B2B
DEMOGRAPHY
1% 30% 33% 19% 11% 3% 3%
58% 42%
© LINE B2B
LINE USER’S BEHAVIOR
7:00LINE Today / LINE OA
- Checking on the latest news
- Promo through OfficialAccount
14:00LINE chat / video call /
group chat / LINE for PC
- Use LINE for your daily work
- Study related interaction
22:00LINE Today / LINE Shopping
- Watch or read appealing contents
- Shop before sleep
12:00LINE Today / LINE OA
- Take a break with LINE Today’s video content
- Promo through OfficialAccount
19:00LINE Today / Webtoon
Make your commute more
fun with LINE
© LINE B2B
01
02
03
04
CONTENTS
© LINE B2B
Premium Inventories1. LINE Event OfficialAccount
2. Smart Channel
Account1. Official Account
2. Sponsored Stickers
Others4.1 LINE Points
Display1. LINE Today
2. LINE Timeline
PREMIUM
INVENTORIES
© LINE B2B
© LINE B2B
1.1
NEW
LINE EVENT
OFFICIAL ACCOUNT
Expose your brand
through our most
followed internal
Official Account
© LINE B2B
• 50mio+ followers
• Blast at your convenience time
• Deliverables :
- Open Count
- Impressions
- Clicks
- CTR
LINE EVENT OFFICAL ACCOUNTPREMIUM INVENTORIES
Price List
Premium Inventory
© LINE B2B
Items Pricing Type Price Notes
LINE EVENT
Sponsored BlastCost per Blast Rp250.000.000
- Advertiser are able to choose the date and time of blast
- LINE will provide design guideline
- LINE is solely provider for LINE Event Official Account
PREMIUM INVENTORIES LINE EVENT OFFICAL ACCOUNT
© LINE B2B
SMART
CHANNEL1.2
COMING SOON
Banner Expand to VideoStatic Banner
SMART CHANNEL
© LINE B2B
PREMIUM INVENTORIES
Items Pricing Type Price Notes
LINE Smart Channel
StaticCost per Day Rp100.000.000
- Approximately 2mio reach
- Campaign will be set at 00.00 – 23.59
LINE Smart Channel
Banner expand to VDOCost per Day Rp200.000.000
- We recommend video length not more than 30sec
- Approximately 2mio reach
- Campaign will be set at 00.00 – 23.59
© LINE B2B
Price List
Premium Inventory
SMART CHANNELPREMIUM INVENTORIES
CASE STUDYSmart Channel
© LINE B2B
OFFICIAL ACCOUNTACCOUNT
Static Banner
SMART CHANNEL
© LINE B2B
PREMIUM INVENTORIES
• Impressions : 4,006,993
• Reach : 2,673,915
• Click : 56,746
• CTR : 1.42%
ACCOUNT
© LINE B2B
© LINE B2B
OFFICIAL
ACCOUNT2.1
Business Account Types
StandardAccount
© LINE B2B
VerifiedAccount PremiumAccount
LINE offers three types of OfficialAccounts:
OFFICIAL ACCOUNTACCOUNT
Standard AccountAccounts that can created by anyone (individual
or business). Basic features are identical to
features available to approved accounts. Users
can upgrade standard accounts to a paid plan as
well as purchase a premium ID.
© LINE B2B
ACCOUNT OFFICIAL ACCOUNT
Verified AccountAccounts that pass the designated review process
will be granted an "Approved" badge and will
appear in search results in the LINE app.
© LINE B2B
ACCOUNT OFFICIAL ACCOUNT
How to Register
Verified Account
1. Go to your Official Account Dashboard
Menu Setting - Verification Status - Verify this Account
2. Send your supporting documents to:
line_approve@linecorp .com
Registration Type Documents Needed
- Retail - Corporation
- Service - Entertainment Place
- Restaurant - Travel
- Café - Leisure
- Beauty
• Owner’s National ID card copy
• SIUP / TDP / SKU / Venue Contract
• Capture of digital store in other platform
• SIUP / TDP / SKU / Venue Contract
ACCOUNT
© LINE B2B
OFFICIAL ACCOUNT
Premium AccountSelected accounts will appear
in search results in the LINE
app and Official Account Tab.
You can upgrade to Premium
Accounts through a minimum
spending commitment and
special review process.
© LINE B2B
ACCOUNT OFFICIAL ACCOUNT
* Please note that some features may change
© LINE B2B
FEATURES
- Broadcast Message
• Rich Content
• Survey
• Card Based
• Coupon
• Targeting: Demographic Filter
• Targeting: User ID Upload
• Targeting: Chat Tag
• A/B Testing
- Timeline Post
- Chat 1:1
- Rich Menu
- Auto & Keyword Reply
- Dashboard Report
- Messaging API
- Reward Cards
ACCOUNT OFFICIAL ACCOUNT
Learn more the Official
Account features
Go to Appendix Slides for detail feature explanations
PRODUCTS & PRICING
© LINE B2B
OFFICIALACCOUNTACCOUNT
PREMIUM SEARCH ID
(Customized ID)
PRICING
Price Purchase Flow
IDR150,000/year
1. Buy via Official Account Dashboard:
Menu Setting - Activity and Billing -
Premium ID - Purchase Premium ID
2. Payment via credit card only
*The price above is exclusive of VAT
*You can get premium ID for free by purchasing bundling package.
© LINE B2B
OFFICIAL ACCOUNT
PRICING
© LINE B2B
*The price above is exclusive of VAT.
MONTHLY PLANSLINE offers simplified price plans; Pay per Broadcast (pay according to
the number of push message you would like to send in monthly basis).
Free Plan Basic Plan Pro Plan
Fixed monthly fee Free IDR 250.000 IDR 750.000
Push messages
/monthUp to 500 Up to 10,000 Up to 40,000
Fee for additional
messagesNA
(upgrade is required)
IDR 40 /message
Max. 30,000 additional
message
IDR 25 /message
Max 160,000 additional
message
OFFICIAL ACCOUNT
*The Image above using 2 balloons
PRICING
Push Message Count
- 1 Broadcast Message consist of up to 3 balloons.
- Target Reach is number of followers who are active
LINE users and doesn’t block your account.
1Broadcast
Message
600Target Reach
600Push Message
© LINE B2B
OFFICIAL ACCOUNT
HR Corporate BOT
CHAT BOT
© LINE B2B
OFFICIAL ACCOUNT
Fast Response
Chat bot will communicate interactively and reply employee’s
inquiries 24/7.
Simplify HR-related Process
Employees can see FAQs and submit HR inquiries easily
using one chat.
Manage Analytics Data
You can get analytic data recap of total users, messages, and
conversations.
Private & Secured
Verification by employee ID + OTP via email. Only employees
can access the OA functions.
HR Corporate BOT
CHAT BOT
© LINE B2B
OFFICIAL ACCOUNT
Bot Function / Menu:
- BPJS
- Insurance
- Personalia
- Payroll
- Business Travel
- Reimbursement
- Per diem details
- Talent Acquisition FAQ
Dashboard Capabilities:
- Update employee data periodically
- Analytic data
- Chat bot + Agent collaboration (If chat bot failed to
understand customer’s inquiry 2x, it will display
unknown response and suggest user to connect with
CS agent)
HR BOT
Monthly Fee IDR 12,500,000
MAU (Monthly Active Users) 10,000
Badge Blue (Verified)
Admin Dashboard 10 Agents
Monthly Push Message Limit Unlimited
Channel Integration Free
Additional Function/Integration IDR 10,000,000
Standard support included:
- Email & live chat support
- Monday – Friday (09.00 – 17.00 WIB)
- Maintenance & minor update
*Special support available with additional fee
CHAT BOT
© LINE B2B
OFFICIAL ACCOUNT
Fast Response
Chat bot will communicate interactively and reply
customers inquiries 24/7
Simplify Order Process
Customers can see product catalog, place
order, up until payment confirmation.
Manage Analytics Data
You can get analytic data recap of total users,
messages, and conversations.
Dashboard display of transaction
COMMERCE BOT
CHAT BOT
© LINE B2B
OFFICIAL ACCOUNT
Bot Function / Menu:
- Product catalogs
- Order placement
- FAQs
- Payment confirmation
- Delivery fee checking
Dashboard Capabilities:
- Manage product catalog
- Analytic data
- Chat bot + Agent collaboration (If chat bot failed
to understand customer’s inquiry 2x, it will
display unknown response and suggest user to
connect with CS agent)
Starter Pro
Monthly Fee IDR 1,250,000 IDR 7,000,000
MAU (Monthly Active Users) 2,000 15,000
Badge Blue (Verified) Green (Premium)
Admin Dashboard 3 Agents 10 Agents
Monthly Push Message Limit 40,000 Unlimited
Channel Integration Free Free
COMMERCE BOT
CHAT BOT
© LINE B2B
OFFICIAL ACCOUNT
Fast Response
Chat bot will communicate interactively and reply customers
inquiries 24/7.
Simplify Reservation Process
Customers can see product/service catalog and FAQ, and
make reservation in one chat. Chatbot will ask user’s
information needed for the reservation
Manage Analytics Data
You can get analytic data recap of total users, messages, and
conversations.
RESERVATION BOT
CHAT BOT
© LINE B2B
OFFICIAL ACCOUNT
Bot Function / Menu:
- Product/Service catalogs
- Reservation recap
- FAQs
Dashboard Capabilities:
- Manage product/service catalog
- Analytic data
- Chat bot + Agent collaboration (If chat bot failed
to understand customer’s inquiry 2x, it will
display unknown response and suggest user to
connect with CS agent)
Starter Pro
Monthly Fee IDR 1,250,000 IDR 7,000,000
MAU (Monthly Active Users) 2,000 15,000
Badge Blue (Verified) Green (Premium)
Admin Dashboard 3 Agents 10 Agents
Monthly Push Message Limit 40,000 Unlimited
Channel Integration Free Free
RESERVATION BOT
CASE STUDYBusiness Account
© LINE B2B
OFFICIAL ACCOUNTACCOUNT
BCA Official
Account APICarousel Menu
- Promo Locator
- ATM Locator
- Today’s Exchange Rate
- Information from Vira
API Usage
- Credit Card Registration
- Balance Check (Debit & Credit Card)
- Account Statement Check
CASE STUDY
© LINE B2B
OFFICIAL ACCOUNT
CASE STUDY
27%Redemption
Rate
Starbucks Coupon
8.7MFollowers
7.5M+Coupon Views
Objective
- By downloading LINE and adding
Starbucks Official Account, the users will
get coupon out of the OfficialAccount.
- Exposure on 326 Stores all over Indonesia.
LINE Features
- Broadcast Message
- Coupon
- Rich Message & Menu
© LINE B2B
OFFICIAL ACCOUNT
CASE STUDY
Alfamart Business
Connect
Alfamart Virtual Account Friends, SHALMA.
- Shalma inform users with promo and news
thematic from several FMCG
- Shalma is very popular with JSMLINE (Jumat
Sabtu Minggu LINE) promo
- Shalma now upgrade herself as Member
Acquisition for Alfamart:
• Register new member
• Point Checking & Recording
• Point exchange
LINE Features
- Broadcast Message
- Coupon
- Rich Message & Menu
© LINE B2B
OFFICIAL ACCOUNT
- With Telkomsel Official Account, you can integrate
your Telkomsel number to the account.
- The integration enable you to check your internet
quota, buy phone credits/internet data and
get personalized promotion,
- By the early 2020 Telkomsel acquired
5,200,000++ followers
LINE Features:
- Broadcast Message
- Rich Message
- Rich Menu
- Messaging API
CASE STUDY
Telkomsel
Official Account
Veronica Offers Various Features User Can Explore Telkomsel Menu
© LINE B2B
OFFICIAL ACCOUNT
TIPS & TRICK
OA Followers Boost Inventories
Content/
Creative
Approach
Display Ad
Placement
Mission
Rewards
Sponsored
Stickers
LINE Points
LINE Timeline
LINE Today
User need to add your OA in order to
get free stickers. You can gain followers
and awareness in one package.
Create an intriguing campaign/promotion as a kickoff
for your OA. The campaign can promote the
campaign by placing your ad on LINE Inventories.
User need to follow your OA in order to get LINE
Points. The cost will be CPF (cost per follow), so
you will get guaranteed additional followers.
© LINE B2B
OFFICIAL ACCOUNT
© LINE B2B
SPONSORED
STICKERS2.2
SPONSORED STICKERSACCOUNT
Cost per Download Method Will Set
Certain Growth on Your OA
Static Stickers Animated Stickers
http://bit.ly/AnimatedS
Animated & Sound Stickers
http://bit.ly/AnimatedSound
© LINE B2B
SPONSORED STICKERSACCOUNT
CASE STUDY
DELIGHT ME – P&G
Launch on festive season (Ramadan)
and acquire 400K followers instantly.
VIRA - BCA
Acquire 300K followers using
cartoon centric design as below.
© LINE B2B
SPONSORED STICKERSACCOUNT
PRICE
Items Cost per Download Description
Static Stickers
IDR 10.000,-
per 1 user download
- Pricing is exclude of production
- Minimum guaranteed: 10.000 downloaders
- Usage period: 3 months after download day
- No download capping
Animated Stickers
Animated & Sound
Stickers
*The price above is exclusive of VAT
*Withholding tax will be deducted from the total cost & Payment receipt has to be submitted to LINE
© LINE B2B
DISPLAY
© LINE B2B
© LINE B2B
3.1 LINE
TODAY
LINE TODAYDISPLAY
INSTANT AWARENESSCooperates with 100+ media to deliver up-to-date, credible,
and informative contents to users.
48 MioMonthly Active Users
© LINE B2B
700 MioMonthly Page Views
LINE TODAYDISPLAY
100+ Partners in Indonesia, in Various Categories
© LINE B2B
LINE TODAYDISPLAY
LINE TODAY
DEMOGRAPHY
2020
13% 27% 19% 19% 10% 12%
67% 33%
© LINE B2B
LINE TODAYDISPLAY
© LINE B2B
TOP 5 CATEGORIES
ON LINE TODAY
Trending Lifestyle Entertainment News Showbiz
LINE TODAYDISPLAY
© LINE B2B
PREFERRED TIME
TO ACCESS LINE TODAY
7 AM 12 PM 7 PM
LINE TODAYDISPLAY
Social Economy Class Occupation
CUSTOMER INSIGHTAll figures are on % - N = 350 respondents
© LINE B2B
Status Quota Usage
CUSTOMER INSIGHTAll figures are on % - N = 350 respondents
© LINE B2B
LINE TODAYDISPLAY
ADVERTISING SLOT -
CPM & CPC BASED
© LINE B2B
LINE TODAYDISPLAY
© LINE B2B
CPM & CPC BASEDADVERTISING SLOT
CPM & CPC BASEDADVERTISING SLOT
© LINE B2B
CPM & CPC BASEDADVERTISING SLOT
Transformer Ad
Example
© LINE B2B
CPM & CPC BASEDADVERTISING SLOT
Study Case
© LINE B2B
Video Outstream - End Article
- 15 secs
- CTR: 0,9%
- 11% completion rate
MIR Skirt Ads
- 15 secs materials
- CTR: 1,1%
- 15% completion rate
COST PER TIMEADVERTISING SLOT
Advertising Slot -
CPM & CPC based
has a Targeting
Feature to be able
to target a more
specific audience
© LINE B2B
ADVERTISING SLOT -
COST PER TIME
© LINE B2B
LINE TODAYDISPLAY
COST PER TIMEADVERTISING SLOT
Masthead(375x145)
Top Banner Big Size(750x435)
Top Banner Small Size(750x186)
© LINE B2B
COST PER TIMEADVERTISING SLOT
Study Case
© LINE B2B
Masthead
- 5.600.000 impressions
- CTR: 0,3%
Top Banner
- 2.400.000 impressions
- CTR: 0,2%
COST PER TIMEADVERTISING SLOT
Advertorial Carousel Advertorial Digest
Article Highlight -
Inventory OptionsHighlight your article 12hr on
LINE TODAY Homepage.
© LINE B2B
COST PER TIMEADVERTISING SLOT
Sponsored Tab
and Section
© LINE B2B
Sponsored TabAdding exclusive tab with
format and contents you desired
Sponsored Hashtag SectionCreate special section
with selected contents.
COST PER TIMEADVERTISING SLOT
Study Case
© LINE B2B
Advertorial Carousel
- 1,400,000 impressions
- CTR : 3,35%
- PV : 57,920
Advertorial Carousel
- 1,351,000 impressions
- CTR : 5,67%
- PV : 25,650
COST PER TIMEADVERTISING SLOT
LINE Today
Official Account- LINE TODAY OfficialAccount
informs highlight news to
subscribers 3x per day
- Option ad format :Advertorial
or Banner Blast
- Time of paid blast can be selected
- Let LINE Today audience be
informed with your latest web
series update through attractive
trailer/ video sneak peak .
© LINE B2B
COST PER TIMEADVERTISING SLOT
Advertorial Slot Footer Banner Video Blast
© LINE B2B
PRICE LIST
© LINE B2B
LINE TODAYDISPLAY
CPM & CPC
© LINE B2B
PRICELIST
ItemsPrice
Size Ads Size File DetailsCPM CPC
Scroller Ad (Top) IDR 25.000 - 1125x588 60 – 100 KB Static
Mid Article 0
IDR 18.000 IDR 10.000 300x250 60 – 100 KB Static
Mid Article 1
End Article 0 IDR 15.000 IDR 8.000 300x250 / 1200x627 400 KB Static / Native
Video Outstream - Mid IDR 54.000 -Video: 16:9
Image:
1280x720 / 1920x1080
Min 15MB (for 15 secs)
(Depends on Video Length)Video
Video Outstream - End IDR 45.000 -
Transformer Ad - End IDR 60.000 -Video: 16:9
Image: 640x535
Video: 12 – 25 MB (Max 30 Secs)
Image: Max 150 KBVideo & Image Banner
MIR Skirt (Mid) IDR 60.000 -Video: 16:9
Image: 640x173
Video: Max 9 MB (Max 30 Secs)
Image: < 500 KBVideo & Image Banner
- Free of charge for 2 layers targeting
- The next targeting layer will be charged 10% from the buying price
- User capping will be charged 10% from the buying price
- Min buying IDR 60 Mio
COST PER TIME
© LINE B2B
PRICELIST
Items Price Size Ads Size File Details
Masthead IDR 100.000.000 375x145
60 – 200KB
24hr On LINE Today Homepage
Top Banner Big IDR 60.000.000750x435 / 300x250
(Full-Served Tag)Add on Material: IDR 5,000,000
Top Banner Small IDR 50.000.000750x186 / 300x250
(Full-Served Tag)
Advertorial Carousel IDR 60.000.000
198x132 for thumbnails Highlight position #2 or #3 for 12 hours
Advertorial Digest IDR 75.000.000
Sponsored Hashtag Section IDR 25.000.000 (ask for more details)
1 Day
Sponsored Tab IDR 300.000.000 (ask for more details)
Advertorial Slot on OA IDR 200.000.000 (ask for more details) - Slot #7 at 7PM (Landing Page to Article)
Footer Banner on OA IDR 50.000.000 1040x208 maks. 100KB Brand’s Landing Page
Video Blast on OA IDR 100.000.000Video: 16:9
Banner: 1040x1040(ask for more details) 1 Time Blast
- No Targeting
© LINE B2B
3.2 LINE TIMELINE
& MORE TAB
TIMELINE & MORE TABDISPLAY
Let you gain instant
awareness and traction
to your web, app or
official account.
10+ Minutes is average time per User spend on Timeline
© LINE B2B
TIMELINE ADS
TIMELINE & MORE TABDISPLAY
Timeline Ads will be on the
2nd, 12th, and 22nd post
in LINE users’ timeline
Targeting available: Gender, Age, and Location
© LINE B2B
TIMELINE & MORE TABDISPLAY
Timeline Ads
Format
© LINE B2B
Your official account
logo and name
Banner Placement
Action Button
User Engagement (Likes)
TIMELINE & MORE TABDISPLAY
Let you gain instant
awareness by attractive
‘banner to video’creative
MORETAB
© LINE B2B
TIMELINE & MORE TAB
© LINE B2B
DISPLAY
Study Case- LINE MORE Tab - Cost per Day
- Impressions: 1,6mio
- CTR :0,5%
TIMELINE & MORE TAB
© LINE B2B
DISPLAY
PRICING
Items Type Size Price Details
Standard / Targeting
(Timeline)
Static Card (1200x628) IDR 5.000 CPM
Video Card (16:9) IDR 25.000 CPM
Expandable Ad
(Moretab)Banner to Video 1280 x 720 IDR 25.000.000 CPD
- The price above is exclusive of VAT (Withholding tax will be deducted from
the total cost & Payment receipt has to be submitted to LINE)
- Minimum buying of IDR 30,000,000
OTHERS
© LINE B2B
4.1
© LINE B2B
LINE
POINTS
LINE POINTSADSOTHERS
LINE POINTS ADS
© LINE B2B
A service that rewards
users with Points for
completing certain mission.
It provides an effective way to reach out to LINE audience
and encourage them to experience your services.
INVENTORIES
Swipe Ads
LINE POINTSADSOTHERS
CPI
Cost Per Install
(Android Only)
CPC
Cost Per Click
CPV
Cost Per View
CPF
Cost Per Friend
© LINE B2B
COST PER INSTALL (CPI)
© LINE B2B
LINE Points CPI enables app developers to acquire large numbers of
quality users in a short period of time. By installing users are given
Points that can be used to exchange for stickers & themes.
INVENTORIESLINE POINTSADS
COST PER INSTALL(CPI)INVENTORIES
CPI Journey
© LINE B2B
CPI Details
© LINE B2B
Items Details
CV Point App Install and Launch
Target Apps IOS & AOS
Campaign Duration 1 Week or finishes when the target CV is met, which comes earlier.
Unit Price IDR (ex. tax) IDR 15.000
Minimum Buying IDR 75.000.000
User Reward 3.000 Points
LTV Measurement Supports 3rd Party Tracking Tools (AppsFlyer, Adjust, Branch, Kochava)
COST PER INSTALL(CPI)INVENTORIES
Items Details
Notes
- Supported OS versions:
• AOS 4. and above
• iOS 10 and above
- Campaigns by LINE may also be running concurrently.
- If a campaign period crosses over more than one calendar month,
the amount consumed in the each month will be split and billed in
each following month.
- A certain amount of excess conversions may or may not occur after the
campaign listing period ends. The excessive conversions as the result of
allowing end-users the time to complete the required task and receive their
reward from the campaign shall be subject to billing.
© LINE B2B
CPI Details
COST PER INSTALL(CPI)INVENTORIES
COST PER CLICK (CPC)LINE Points CPC provides a way to encourages users to visit your
web. This will allow users to explore the contents of web page and
interact further.
INVENTORIESLINE POINTSADS
© LINE B2B
CPC Journey
COST PER CLICK (CPC)INVENTORIES
© LINE B2B
CPC Details
© LINE B2B
Items Details
CV Point Launch webpage
Target Apps IOS & AOS
Campaign Duration 1 Week or finishes when the target CV is met, which comes earlier.
Unit Price IDR (ex. tax) IDR 4.000
Minimum Buying IDR 100.000.000
User Reward 1.000 Points
COST PER CLICK (CPC)INVENTORIES
Items Details
Notes
- Supported OS versions:
• AOS 4. and above
• iOS 10 and above
- Campaigns by LINE may also be running concurrently.
- If a campaign period crosses over more than one calendar month, the
amount consumed in the each month will be split and billed in each
following month.
- A certain amount of excess conversions may or may not occur after the
campaign listing period ends. The excessive conversions as the result of
allowing end-users the time to complete the required task and receive their
reward from the campaign shall be subject to billing.
© LINE B2B
CPC Details
COST PER CLICK (CPC)INVENTORIES
INVENTORIESLINE POINTSADS
COST PER VIEW (CPV)Build brand awareness using attractive video with ‘click to action‘
feature. Users will be rewarded by completing viewing the video.
© LINE B2B
CPV Journey
COST PER VIEW (CPV)INVENTORIES
© LINE B2B
CPV Details
© LINE B2B
Items Details
CV Point Complete View
Target Apps IOS & AOS
Campaign Duration 7 Days or finishes when the target CV is met, which comes earlier.
Unit Price IDR (ex. tax) IDR 4.000
Minimum Buying IDR 100.000.000
User Reward 1.000 Points
COST PER VIEW (CPV)INVENTORIES
Items Details
Notes
- Supported OS versions:
• AOS 4. and above
• iOS 10 and above
- Campaigns by LINE may also be running concurrently.
- Video must be mp4 formatted, with the length of minimum 5 seconds - maximum 60 seconds. (less than 50MB)
- Promoting multiple items in single video is not allowed. Due to the policy of Apple, lucky-draw promotion is not
allowed in iOS. Only a single product can be promoted in one video.
- If a campaign period crosses over more than one calendar month, the amount consumed in the each month
will be split and billed in each calendar month that follows.
- A certain amount of excess conversions may or may not occur after the campaign listing period ends. The
excessive conversions as the result of allowing end-users the time to complete the required task and receive
their reward from the campaign shall be subject to billing.
© LINE B2B
CPV Details
COST PER VIEW (CPV)INVENTORIES
INVENTORIESLINE POINTSADS
COST PER FRIENDS (CPF)Boost your Official Account’s Friends with effective and strategic
manner using LINE Points Ads.
© LINE B2B
CPF Journey
COST PER FRIENDS (CPF)INVENTORIES
© LINE B2B
CPF Details
© LINE B2B
Items Details
CV Point Add OA as friends
Target Apps IOS & AOS
Campaign Duration Depends on buying
Unit Price IDR (ex. tax) IDR 10.000
Minimum Buying IDR 75.000.000
User Reward 3.000 Points
COST PER FRIENDS (CPF)INVENTORIES
COST PER FRIENDS (CPF)
© LINE B2B
INVENTORIES
Items Details
Notes
- Supported OS versions: AOS 4. and above & iOS 10 and above
- Campaigns by LINE may also be running concurrently.
- If number of added friends does not reach the target within campaign period, only the amount
consumed from budget will be charged.
- Note that users may block the OA after adding as friend. Therefore, not all added friends from
the campaign will be usable friends.
- Users who are already friends with the OA or those who have already blocked the OA before
the campaign, will not receive Points from this campaign.
- If a campaign period crosses over more than one calendar month, the amount consumed in
the each month will be split and billed in each calendar month that follows.
- A certain amount of excess conversions may or may not occur after the campaign listing
period ends. The excessive conversions as the result of allowing end-users the time to complete
the required task and receive their reward from the campaign shall be subject to billing.
CPF Details
INVENTORIESLINE POINTSADS
SWIPE ADSLet users informed with your product with effective
and strategic manner using LINE Points Ads
© LINE B2B
Swipe Ads
Journey
SWIPEADSINVENTORIES
© LINE B2B
Swipe Ad Details
© LINE B2B
Items Details
CV Point Complete View
Target Apps IOS & AOS
Campaign Duration 7 Days or finishes when the target CV is met, which comes earlier.
Unit Price IDR (ex. tax) IDR 4.000
Minimum Buying IDR 100.000.000
User Reward 1.000 Points
SWIPEADSINVENTORIES
INVENTORIES
© LINE B2B
LINE POINTSADS
SUMMARY DETAILS
Inventory Ads Unit Price Minimum Buying User Reward
App Installation CPI IDR 15.000 IDR 75.000.000 3.000 Points
Web Visit CPC IDR 4.000 IDR 100.000.000 1.000 Points
Video View CPV IDR 4.000 IDR 100.000.000 1.000 Points
OfficialAccount
Friends BoostCPF IDR 10.000 IDR 100.000.000 3.000 Points
Completion of Swipe
(5 Swipe)Swipe Ads IDR 4.000 IDR 100.000.000 1.000 Points
LINE POINTSADS
© LINE B2B
OTHERS
STUDY CASE
STUDY CASELINE POINTS
LINE POINTS
CPI Campaign36%
Average CVR
Cost Per Install (CPI)
running for 8 days.
© LINE B2B
STUDY CASELINE POINTS
LINE POINTS
CPF CampaignTo boost up new released Official Account
>50%Average CVR
© LINE B2B
4.2
© LINE B2B
LINE
OPENCHAT
August 2019
Grand Service
Renewal
LINE SQUARE
LINE OPENCHAT
ABOUT OPENCHAT
LINE OpenChat was first launched in 2017 as LINE Square.
We renewed our service to LINE OpenChat in August 2019.
LINE OPENCHAT
B2B©LINE
LINE OPENCHATDifferent from LINE Group, LINE OpenChat allows users to meet new people and talk about a specific interest or to
just have a light chit-chat, even though they don’t have each other’s LINE ID. It expands user’s network!
10M+ users connect on 550,000+ OpenChats in 21 categories
LINE OPENCHAT
B2B©LINE
Search OpenChat that suit you
and discover what is trending!
User can discover through :
Search
Editor’s pick OpenChat
New & Trending OpenChat
Category
LINE OPENCHAT
B2B©LINE
LINE OPENCHAT
Easily access LINE OpenChat through various tabs in LINE Messenger!
Home Tab Chat Tab More Tab
LINE OPENCHAT
B2B©LINE
LINE OPENCHAT
OpenChat is not only about sharing hobbies and interests, it is also about making real connections and friends.
Our users are likely to hangout together offline.
MAKE FRIENDS ON OPENCHAT
LINE OPENCHAT
B2B©LINE
Super OpenChat
Designed for:
good quality & well-managed communities
Official OpenChat
Designed for:
brand, company, organization
2 TYPES OF OPENCHAT
LINE OPENCHAT
B2B©LINE
Created and manage by Brands for connecting with their enthusiast and communities
OFFICIAL OPENCHAT
Increase Customer Engagement & Brand Loyalty
Build up engagement among your customers by
allowing them to interact with each other and talk about
your brand. It will lead them to be loyal to your brand!
Empower Your Customer
Official channel is not always about sophisticated
contents provided by Brand to its customer. In OpenChat,
you can empower your customer to participate in
seeding contents in your official channel. This way will
make your customer feel appreciated.
Understand Your Customer Better
Learn the characteristic and behavior of your customers
from LINE OpenChat! Since your customers interact to
each other, you can get brand perception and
customer insight from their discussion!
B2B
LINE OPENCHAT
OFFICIAL OPENCHAT
© LINE
LINE OPENCHAT
B2B
Partner Duties
• Partner creates and manages an
OpenChat which will be an official platform
to connect their customers/ community.
• Partner’s OpenChat should have at least 1
active Admin and 1 active Co-admin.
• Partner should create at least 1 Note that
describes about the OpenChat, or
OpenChat rules.
• Partner’s OpenChat should actively
chatting and produce at least 400 sent
messages in a month (among members).
• Partner promotes their OpenChat by
putting the OpenChat invitation link and/or
QR code on social media, website, or other
channels.
Benefits for Partner
• Get Official Emblem.
• Exposure on LINE OpenChat main page
and LINE OpenChat Official Account.
• Partner’s OpenChat will be prioritized to
be displayed on the first page of LINE
OpenChat Category ranking tab for 30
days.
• For particular collaboration campaigns
(LINE OpenChat x Partner) which are held
within the OpenChat, LINE will provide
additional exposure on LINE OpenChat’s
internal channels.
• Direct communication with LINE
OpenChat team.
© LINE
100+ communities listed as Super OpenChat from various category of interests
SUPER OPENCHAT
B2B
LINE OPENCHAT
ACTIVATION ON OPENCHAT
Activities Pricing Type Price Notes
Sampling
SurveyCost per Respondent
IDR 20,000 -
IDR 50,000
- Sampling products need to be provided by clients and ready to
distribute by each admin
- All survey data shall go to clients directly
- Min. spending: IDR 60,000,000
Event or Gathering
(Offline / Online)Cost per Participants TBD
- OpenChat community will remain be the event master and Brand
as a sponsor
- 6 – 8 weeks preparation will be needed
- Base operational fee might needed
Banner Ads on
OpenChat OACost per Blast IDR 15,000,000 - Targeted on a Specific OpenChat Category
LINE OPENCHAT
© LINE B2B
End of Document
BROADCAST
MESSAGEBroadcast message enables business to
reach customers directly through chat.
Metrics report :
- Delivered
- Impression
- Open count (unique)
- Clicks
- Click user count
FEATURESAPPENDIX OFFICIAL
ACCOUNT FEATURES
© LINE B2B
Rich ContentIncrease your Broadcast Message
efficiency by using Rich Message and
Rich Video.
-Rich Message you can embed your
URLs into the picture (up to 6).
-Rich Video you can send videos with
CTA button attached at the end. The
video will be auto-play once user opened
the message.
BROADCAST MESSAGES
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
Type of survey answer on LINE official account manager
Survey- Gain insight from your customer
using survey feature.
- Single answer, Multiple answer,
and Open-ended answer are
available in this survey.
BROADCAST MESSAGES
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
Card Based- Card-based message lets you
present content over multiple
cards in carousel format, packed
into a single chat balloon.
- User can swipe left and right to
see your content (up to 9 cards)
BROADCAST MESSAGES
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
Coupon- Get more exposure of your
products and convert them to sales.
- Coupon can changed into USED
once the users have redeemed to
the counter.
Metrics report :
- Opened user count
- Redeemed user count
- Page views
BROADCAST MESSAGES
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
Targeting:
Demographic FilterYou can send broadcast message to your
target recipients based on their Gender,
OS, Age, Friend Period, and Location.
*This function is available for accounts with more
than 100 target reach
BROADCAST MESSAGES
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
Targeting:
User ID UploadYou can send broadcast message to your
targeted User ID. Using ”ManageAudience”
feature, you can group audiences using
their user id.
Click here for details:
bit.ly/getlineuserid
*This function is available for accounts with API enabled
*Only for Verified or Premium Account
BROADCAST MESSAGES
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
Targeting:
Chat TagUsing ”Manage Audience” feature,
you can group audiences using their
Chat Tag and send tailored message
to each group.
You can add multiple customized Tag
to user’s profile in 1:1 Chat room
*This function is available if users have sent
message through 1:1 Chat
Jabodetabek New Customer
© LINE B2B
BROADCAST MESSAGESAPPENDIX OFFICIAL
ACCOUNT FEATURES
A/B Testing- Send multiple variations of
message/creative to a designated
percentage of followers as A/B testing.
- Gain insight about what type of
message has the best engagement.
*This function is available for accounts with
more than 5000 target reach
BROADCAST MESSAGES
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
TIMELINE
POST- Posts are displayed on the Official Account Feed on
the Timeline of users who have added the Official
Account as a friend.
- Users can like, comment, and share the post, allowing
this to be utilized as a space to engage with customers.
Metrics report :
- Impression
- Clicks (if there’s URL in the post)
- Likes
- Comments
- Share count
FEATURES
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
CHAT 1:1- 1:1 chat can be used to take
inquiries from customer and
communicate directly 1 on 1.
- This feature can be turn on/off
as needed.
*Due to system limitation, this may not be
available for accounts with a large number
of followers.
*Chat logs are retained for two months.
FEATURES
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
RICH MENU- A menu that pops up in the lower
portion of the chatroom when
users open the OA.
- Can be used to provide basic
information about product or
ongoing promotions
- Different URLs can be embedded
in the rich menu (up to 6) depends
on the layout chosen.
FEATURES
Type of click-area layout on rich menu
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
AUTO AND
KEYWORD
REPLY- With Auto Reply, messages are replied automatically
when users begin conversations on chat.
- By setting designated keywords in advance,
designated response based on those keywords can
be sent using the Keyword Reply Message feature.
* Up to 1000 messages can be registered
FEATURES
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
DASHBOARD
REPORTMessage Report
- Number of messages sent
- Number of impression
- Number of clicks
- Number of open (unique)
*Data shown on the dashboard is updated
up to Day -1
FEATURES
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
Number of Friends Report
- Number of Friends Added (table
and chart)
- Number of Target Reach
- Number of Block
Period: previous day, previous 7
days, previous 30 days
*Data shown on the dashboard is updated
up to Day -1
DASHBOARD REPORT
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
Timeline Report
- Number of impressions
- Number of clicks
- User reactions (# of Likes/
Comments/Shares)
*Data shown on the dashboard is updated
up to Day -1
DASHBOARD REPORT
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
MESSAGING API- Using the Messaging API, you can send
personalized messages and conduct interactive
communication with your followers.
- The API provided by LINE can be linked to your
enterprise system, or implement third-party tools.
- Messaging API can be enabled within the CMS.
For further details, please refer to the LINE
Developers page: https://developers.line.biz
Utilizing various APIs made available on LINE
Developers, to activate communication with users.
FEATURES
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
Simplified User Replies
When a message sent by a bot is delivered, reply
buttons will appear at the bottom of the chat screen.
Users can reply to the message by simply tapping
one of the buttons.
Rich Menus Matched to Users
Rich Menus items can be customized to support
various actions using API.
More details:
https://developers.line.me/en/docs/messaging-api/u
sing-quick-reply/
MESSAGINGAPI
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES
REWARDS CARDS- Reward Cards can be used to make
customer repurchase your products to get
stamps, in order to achieve rewards (coupon)
- The number of stamps can be customized
(up to 50 stamps)
Metrics report :
- Total points awarded
- Expired points
- Vouchers awarded
- Vouchers used
- Use rate
FEATURES
© LINE B2B
APPENDIX OFFICIAL
ACCOUNT FEATURES