GO MOBILE

COLLINS CATERING

WHY YOU NEED TO GO MOBILE

• 91% of American adults have a cell

phone

• 55% of American adults have a

smartphone

• 32% of American adults own an

e-reader

• 42% of American adults own a tablet

computer

63% of cell phone owners use their

phones to go online

34% of these mobile users primarily use

their smartphones for browsing

Meaning:

21% of adults do most of their online

browsing on mobile device over any

other such as a laptop or tablet

GROWTH IN MOBILE AND

TABLET USAGE

DEVICE

TYPE

2013 2014 2015

PC 299,342 277,939 268,491

TABLET 179,531 263,450 324,565

MOBILE PHONE 1,804,334 1,893,425 1,964,788

TOTAL 2,300,402 2,474,451 2,621,678

FUTURE USAGE

WORLDWIDE GROWTH ESTIMATED AT 7.6% IN 2014

$2.5 BILLION INCREASE

Having a mobile site in 2014 is a necessity for any business, putting an

emphasis on web design capabilities.

Site performance

Image optimization

Layout optimization via responsive design

Minimizing barriers to purchase and login

Using a mobile device’s capabilities to provide a better shopping

experience

IMPACT ON WEB DESIGN

Creating a mobile version of your website has never been easier. There are

many tools available that you can do yourself. Here are a few examples that

can be added to your current site with the use of Google Analytics:

TOOLS TO GO MOBILE

EXAMPLES OF BAD MOBILE SITES

Nokia, a mobile phone retailer, does not have a mobile site.

The links on the site are unreadable on any smartphone making content

navigation impossible. Since most web browsing is done on mobile devices

this is a huge mistake for Nokia .

They also offer an unreadable usability survey for user feedback leaving

one to assume they are not concerned at all about their user experience.

A poor design such as this was not created with the consumer in mind.

Jeep did not create a separate mobile version of their site, they simply used their

desktop site.

They failed to resize their images and text leaving only part of the photos and

words to be seen on a small screen.

The mobile site does not offer any features of most car dealer sites such as color

swaps and 360 degree angles of the vehicles.

The content merely a long, heavy text description with the ability to check local

offers and inventory.

EXAMPLES OF GOOD

MOBILE SITES

Shop millions of products wherever you go

Browse, search, get product details, and read reviews on millions of products

available from Amazon.com and other merchants

Take advantage of 1-Click ordering, Prime member support, Subscribe & Save, Wish

Lists, order tracking, and more

Compare prices and check availability instantly by scanning a barcode, snapping a

picture, or typing your search

Get instant access to Gold Box Deals--including Deal of the Day and Lightning

Deals

Buy with confidence, knowing that all transactions are securely processed

Define your need for a mobile site

Understand users and why they visit your site on mobile device

Practice responsive web design

Single-Column layouts usually work best for most sites

Organize information by using collapsible navigation

Design for smaller screens

Prioritize Content

Minimize User Input

Turn your desktop site from “Click” to “Tap”

Provide interaction feedback

CREATE A SUCCESSFUL

MOBILE SITE

DESIGNING THE USER EXPERIENCE

FOR MOBILE WEBSITES

http://pewinternet.org/Reports/2013/Cell-Internet.aspx

http://www.smartinsights.com/mobile-marketing/mobile-marketing-

analytics/mobile-marketing-statistics/

http://www.gartner.com/newsroom/id/2645115

http://mashable.com/2010/12/16/create-mobile-site-tools/

http://www.mobify.com/blog/70-stunning-responsive-sites-for-your-inspiration/

http://www.practicalecommerce.com/articles/62685-5-Keys-to-Mobile-

Ecommerce-Optimization-in-2014

http://getrudemagazine.com/tech/amazon-smart-phone-in-the-works/

http://www.amazon.com/gp/feature.html?docId=1000291661

http://www.stuffdot.com/blog/?attachment_id=1862

http://spendthedaywithme.wordpress.com/2012/04/19/

http://www.target.com/spot/mobile/landing

REFERENCES

REFERENCES

http://tabtimes.com/feature/ittech-apps/2013/08/02/best-new-ipad-apps-

buy-goods-amazon-touch-photographs-train-your

http://mobile.smashingmagazine.com/2011/05/02/a-user-centered-

approach-to-mobile-design/

http://moz.com/blog/seo-guide-to-building-a-great-mobile-site

http://www.blufocus.com/about/partner-portfolio/attachment/nokia-logo/

http://deosaver.info/jeep-logo-wallpaper.html