lindsay atwood courtney butterfield naomi kim nick lau emily teixeira
TRANSCRIPT
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Lindsay AtwoodCourtney Butterfield
Naomi Kim Nick Lau
Emily Teixeira
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Our Team • Lindsay Atwood: Chief Marketing and Relations• Courtney Butterfield: Chief of Personnel • Naomi Kim: Chief of Research and
Development• Nick Lau: Chief Financial Advisor• Emily Teixeira: Chief of Design and
Organization
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• 100% Hemp Clothing– T-shirts, V-necks, long-sleeve shirts,
turtle-neck shirts, tank tops, camis, dresses, etc.
Company Products
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Our Team • Lindsay Atwood: Chief Marketing and Relations• Courtney Butterfield: Chief of Personnel • Naomi Kim: Chief of Research and
Development• Nick Lau: Chief Financial Advisor• Emily Teixeira: Chief of Design and
Organization
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Our Team • Lindsay Atwood: Chief Marketing and Relations• Courtney Butterfield: Chief of Personnel • Naomi Kim: Chief of Research and
Development• Nick Lau: Chief Financial Advisor• Emily Teixeira: Chief of Design and
Organization
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Our Team
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• Growing cotton uses about 23% of all the insecticides used globally
• Growing enough cotton for one t-shirt requires 257 gallons of water
• Bleaching and dying the resulting cotton fabric creates toxins that flow into our ecosystem
Fortunately, we have an eco-friendly alternative…
Did You Know?
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• The most useful plant known to man– Used to make over 25,000 different products
like clothing, paper, rope, canvas, paints, fuels, food, cosmetics, soap, etc.
• Natural fiber product of the Cannabis sativa plant (bred to yield long fibers)
• Alternative to cotton/polyester/rayon/etc.
Hemp Defined
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Myths about HempMyth 1: You can get “high” off of hemp.
Fact: Less than 0.3% THC – High amounts of CBD No amount can get a person “high”.
Myth 2: United States law has always treated hemp and marijuana the same.
Fact: The history of federal drug laws clearly shows that at one time the U.S. government
understood and accepted the distinction between hemp and marijuana
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Hemp Timeline
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Why Hemp?• Durable• Several times stronger than cotton–More resistant to abrasion, rips, shrinkage, etc.
• Renewable–Naturally fertilizes the soil for future crops
• Matures in as little as 100 days, whereas trees mature in 50-100 years
• Produces 3 times as much fiber per acre as cotton
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• Fibers are highly absorbent– Cool in the summer and warm in the
winter
• UV resistant– Certified UPF 50+ (max UV protection
rate given)
• Long lasting• Ages gracefully gets softer with
time
Benefits of Hemp
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• How Hemp Is Environmentally Friendly: – Requires only a few pesticides and no
herbicides– Can be used to restore depleted soils
damaged by chemical use– Requires no irrigation as it thrives on the
amount of water in an average rainfall– Naturally fertilizes soil for future crops
Preserving Our Earth
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• Target Audience:– Teens and Young Adults– Concert Enthusiasts – Environmentally Conscientious Adults
• Why is our product worth buying?– Environmentally friendly – Superior quality, more comfortable– Longer lasting
Marketing
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• Hemp Traders– World’s largest supplier of hemp products
• Los Angeles, California
• The Hemp Trading Company (THTC)– Extended family of musicians, poets, actors,
and activists that spread their message through the clothes they create• London, England
• Hemptown– $20 Billion T-shirt Industry
• Canada
Main Competitors
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• All clothing companies who currently produce hemp clothing blend the natural hemp fibers with flax, silk, nettle, and cotton– Hemp Traders: T-shirts55% hemp, 45
% cotton
• There is no company that produces and sells 100% hemp clothes.
Our Edge Over Competitors
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• Hemp Traders focuses on other products• Limits clothing selection
• THTC is based overseas• Some customers prefer shopping in
person• Small boutique is a part of the charm• Supports local economy
Our Edge Over Competitors
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Year 1 Expenditures Cost (Year)
Building Lease $23,400
Payroll Expenses $485,000
Material Cost $306,120
Licenses/Permits/Insurance $87,921
Machinery $11,377
Shipping Costs $5,500
Utilities and Water Bills $4,020
Advertising/Marketing $20,000
Stores Fixtures and Decor $15,000
TOTAL $958,338
Projected Start-Up Cost
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Year 1 Retail Sales Revenue
T-shirts ($20) expected 8,000 units $160,000
V-necks ($20) expected 7,000 units $140,000
Turtle-neck shirts ($25) expected 6,500 units
$162,500
Long-sleeve t-shirts ($25) expected 6,500 units
$162,500
Tank-tops ($15) expected 7,000 units
$105,000
TOTAL $730,000
Year 1 Revenue
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Year 2 Expenditures Cost (Year)
Building Lease $23,400
Payroll Expenses $485,000
Material Cost $306,120
Licenses/Permits/Insurance $87,921
Shipping Costs $5,500
Utilities and Water Bills $4,020
Advertising/Marketing $20,000
TOTAL $443,841
Year 2 Expenditures
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• $958,338 (Year 1 Expenditures) - $730,000 (Year 1
Revenue) = - $228,338 (expected Year 1 profit)
• 0 = - $228,338 (expected Year 1 profit) + X [$443,841 (Year 2 Expenditures) - $730,000 (Year
2 Revenue)]• Expected breakeven point after 1 year• Expect $286,158 annual profit after
year 1
Breakeven/ Profit Analysis
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Proposed Building Layout
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• The Body Shop– Beauty products
• Armani, Calvin Klein, Stella McCartney, Urban Outfitters, Fred Segal, etc. – Suits, tuxedos, jeans, pants, shirts,
dresses, scarves
• BMW and Mercedes Benz– Door panel fabrication
Other Businesses Using Hemp
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• Increase in sales as we become more known
• Open up one or two new shops• Expand the market by selling to– Forever 21– Papaya– Anthropology– And other stores aimed at our target
audience
4 Years Projection
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• Expand product line to include dresses, shorts, skirts, and pants
• Accessories: Backpacks, bags, shoes, slippers
●100% Hemp Linens– Bed sheets, bed coverlets, duvet
covers, etc.
4 Years Projection
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Thank You!
We look forward to doing business with you.