lin yu stanlie luo. frugality’s in because of social media, marketing messages are slipping out of...
TRANSCRIPT
HOW TO REACH THE NEW CUSTOMER
Lin YuStanlie Luo
Frugality’s inBecause of social media, marketing messages are slipping out of controlled, corporate hands
Three key lessonsThe price has to be rightDefine value beyond priceWord to wise
The price has to be rightmany marketers are resorting to pricing strategies to free up frugal consumers' checkbook, and at the right time
Del Monte
Lessons learnedConsumers are feeling a sense of
entitlement to getting better prices. They are more swayed by more dramatic sales and more inclined to compare prices within a category.
Define value beyond priceWhile price-sensitive promotions
continue to reel in recession-weary consumers, price isn’t everything, even in this economy.
Word to the wise
Lessons learnedValue comes in a lot of different
ways, pay attention to the total value you are bringing to consumers. Economic considerations are a part of that, but not all of it.
Word to the wise
Lessons learnedInvest in social media, find inventive ways to
show customer appreciation, listen to and interact with consumers, and e authetic.