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L i m i t L e s sOur Purpose. Our Passion. Our Potential.

2012 Global Corporate Social Responsibility Report

INSPIRING POTENTIAL

Amway was founded on the belief that, by helping people improve their lives, they could make the world a better place.

Our fathers knew that harnessing their own potential as business owners and innovators would inspire others to join them in building this great company. So they made it their mission to be more, do more, give more. And more than a half-century later, we’re still emulating their powerful example.

Steve Van Andel Doug DeVos Chairman President

Our passion for citizenship sparks meaningful change in children and communities around the globe.

Inspiring Potential

In 53 years and across 100 countries and territories, Amway has grown to become a leading direct seller. Our business model taps the potential of millions who believe they can better themselves and, in turn, help others. Our products blend the power of science with the goodness of nature to benefit people and the planet. Our passion for potential sparks meaningful change in children and communities.

Since its founding in 2003, the Amway™ One by One Campaign for Children, has achieved an important milestone: 10 million children’s lives transformed in 10 years. As we look back over this first decade, we celebrate the people and partnerships that have propelled this grass-roots movement. These generous volunteers and givers are potential seekers and progress achievers – they help us fulfill the Amway vision of helping people live better lives.

Corporate social responsibility is innate to our sustainability efforts, too. From our first products sold in 1959, Amway has upheld a legacy of ethical, efficient business operations. This commitment to stewardship deepens each year through product design enhancements and the measures we take to reduce our environmental footprint. We’re on track to meet – and in many cases, exceed – our sustainability goals.

People, products, performance – across Amway, we’re unleashing potential. We’re awed by how far we’ve come and inspired to keep becoming more, together.

CONTENTS

PEOPLE page 9HELLO page 1

PROduCTS page 35PERfORmANCE page 45RECOGNITION page 57

iii

HELLO

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Amway makes connections that make the world better. Across continents and inside communities, we come together to realize our potential and empower others to realize theirs.

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InnOvatOR, ManufaCtuReR, ChaMPIOn Of fRee enteRPRISeAlticor, the parent company of Amway, is an $11.3 billion enterprise and Amway is a global leader in direct selling. More than 100 countries and territories are home to our business opportunity and products. From our World Headquarters in Ada, Michigan in the United States, to the far corners of the world, we connect people with life-changing opportunities for entrepreneurism and more than 450 quality products that improve their lives.

Amway is a values-based employer of choice with a global workforce of 21,000 and a distributor network more than three million strong. Across continents and cultures, our people are united by the Amway vision of helping people live better lives.

This singular purpose inspires our corporate social responsibility and rallies our people to be not just stewards of goodwill but ambassadors of positive change who continually strive to inspire potential in all people.

HELLO

2012 Amway Global Corporate Social Responsibility Report

OUR FOUNDING FAMILIES

Friends and fellow entrepreneurs Rich DeVos and Jay Van Andel founded Amway as a low-cost business opportunity, combining well-designed, high-quality products with an innovative direct-selling business model rooted in relationships. Over the past 53 years, Amway has grown to become a powerful global enterprise.

Our founding families still own Amway today. Steve Van Andel is chairman and Doug DeVos is president. Both continue their fathers’ legacy of active leadership, serving as prominent and active members of key business and industry organizations such as the World Federation of Direct Selling Associations, the Direct Selling Educational Foundation and the U.S. Chamber of Commerce.

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OuR ReGIOnaL MaRKetS taRGet LOCaL neeDS We’re a global enterprise with operations divided into four regions: the americas, asia Pacific, europe/India/africa and Greater China. This enables Amway to quickly and efficiently address specific regional business, distributor and customer needs while responding to local selling regulations, packaging requirements, product sizes and brand preferences. Around the world, we are committed to working with local governments and serving consumers in ways that benefit all.

Amway manufacturing facilities are located in the United States, China and Vietnam. On 6,400 acres of organically certified farmlands in the United States, Mexico and Brazil, we grow, harvest and process plant-based ingredients for the NUTrIlITe™ food supplements. Amway distribution facilities are found in North America, europe and Asia, and we operate regional service centers in Costa rica, Malaysia and Poland.

Hello

600+Amway places and spaces around the world include experience centers, shops, plazas and distribution centers.

15Manufacturing and processing plants around the world are owned and operated by Amway.

30+Languages in which Amway conducts business.

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The world’s number one selling vitamins and dietary supplements brand1

15 BILLIONVitamin and mineral tablets and soft gels produced globally

NUTRILITE Protein Powder NUTRILITE DOUBLE X™/TRIPLE X™ NUTRILITE Vitamin C

TOp pRODUcTS

Among the world’s top five largest-selling premium skincare brands1

200 MILLIONcosmetics and personal care products produced globally

GLISTER™ toothpaste G&H body shampoo G&H lotion

ARTISTRY Creme LXARTISTRY intensive skincare renewing peelARTISTRY intensive skincare anti-wrinkle firming serum

The world’s largest-selling brand of kitchen water treatment system2

50 MILLIONUnits of home products produced globally

ATMOSPHERE™ air purifiers iCook™ cookware eSpring™ water filtration system

TOp BEAUTy pRODUcTS

TOp ARTISTRy pRODUcTS

TOp pRODUcTS

OuR PRODuCtS PeRfORMAmway has invested in categories and product innovations that make a personal impact. With a portfolio of more than 450 products, Amway provides solutions that work in you (NUTrIlITe™), on you (ArTISTrY™) and around you (AMWAY HOMe™), to help you achieve your full potential.

nutritionIn nutrition, NUTrIlITe is the world’s number one selling vitamins and dietary supplements brand1, combining the best of nature and science. Our exclusive NutriCert program ensures that best practices in sustainability and organic agriculture deliver high-quality standards of ingredient farming throughout the world. All plant concentrates grown on Amway farms, NutriCert farms or purchased from other farms must meet strict quality standards for purity, safety and efficacy.

BeautyIn beauty, ArTISTrY is among the world’s top five largest-selling premium skincare brands1. As global leaders in prestige beauty, ArTISTrY offers clinically tested, basic, anti-aging, whitening, intensive treatments and luxury skincare solutions backed by cutting-edge science. Along with a diverse lip, eye, cheek and facial color palette, we meet the unique needs of women and men around the world.

homeThe promise of the AMWAY HOMe product portfolio is to continue the company’s scientific approach to create effective, efficient products that set Amway apart. Our environmentally sensitive products present a better way to clean, with formulas that are completely biodegradable and concentrated. Packaging is recyclable and other recycled materials are incorporated whenever possible.

From concept to creation, corporate social responsibility is built into virtually every AMWAY™ product. We use only the best ingredients, and we take all steps necessary to guarantee customer safety and satisfaction, starting with a 100 percent satisfaction guarantee.

5 Hello

We eMPOWeR entRePReneuRS Amway has a 53-year history of advocating free enterprise and inspiring people to achieve success as they define it. We support economic growth and success with one of the world’s leading models for entrepreneurs looking to own their own business. The AMWAY™ business opportunity includes a multi-level marketing (MlM) compensation plan, which rewards distributors for selling our nutrition, beauty and home products and teaching others to do the same.

Amway supports distributors at all levels of experience with extensive training programs that can help them succeed in every aspect of business. Since 1959, Amway has paid out more bonuses and cash incentives to distributors worldwide than any other direct sales company in history1. These dedicated men and women share the Amway vision for connecting people with products that help them live better lives.

Since 1959 Amway has paid out more bonuses and cash incentives to distributors worldwide than any other direct sales company in history1.

1euromonitor international Limited, www.euromonitor.com/amway-claims. 2Based on a Verify markets study of 2011 global sales.

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fOunDeRS’ funDaMentaLSfreedom | family | hope | Reward

When we say we are a company built on values, we mean it. Our Founders’ Fundamentals are embedded, literally, in stone in front of our World Headquarters in Ada, Michigan.

These fundamental principles, along with our corporate values and vision, provide a solid foundation for all of our business operations, from our dealings with our distributors to the leadership positions our executives hold within their communities.

freedom Personal opportunity and economic opportunity go hand in hand. With Amway, you have the freedom to change your life by owning your own business.

family We all need family to cheer us on. We are all members of the global Amway family – we respect and take care of each other to foster success.

hope Amway inspires people to believe in bigger things by creating an environment where hope can thrive.

Reward Happiness is best achieved through earned success. Amway rewards what you achieve, and also what you help others achieve.

aMWaY vaLueSPartnershipAmway is built on the concept of partnership – and it’s been that way since the beginning. The partnership among our founding families, employees and distributors is our most prized possession. We always try to do what is in the long-term best interest of our partners, in a manner that increases trust and confidence.

IntegrityIntegrity is essential to our business success. We do what is right, not just whatever works. Amway success is measured not only in economic terms, but by the respect, trust and credibility we earn.

Personal WorthWe acknowledge the uniqueness created in each individual. every person is worthy of respect and deserves fair treatment and the opportunity to succeed to the fullest extent of his or her potential.

achievementWe are builders and encouragers. We strive for excellence in all we do. Our focus is on continuous improvement, progress and achievement of individual and group goals. We anticipate change, respond swiftly to it, take action to get the job done and gain from our experiences. We encourage creativity and innovation.

Personal Responsibilityeach individual is responsible and accountable for achieving personal goals, as well as giving 100 percent effort in helping achieve corporate or team goals. By helping people help themselves, we further the potential for individual and shared success. We also have a responsibility to be good citizens in the communities where we live and work.

free enterpriseWe are proud advocates of freedom, and the entrepreneurial spirit. Human economic advancement has clearly proven to be best achieved in a free market economy.

WHAT mATTERS mOST


Helping people live better lives. It’s the Amway vision and we pursue it with passion, in every market we serve and every product we make. It inspires our innovation, guides our strategic choices and compels us toward purposeful global citizenship.

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CORPORate SOCIaL ReSPOnSIBILItYCorporate social responsibility is built into everything we make and do at Amway. We’re stewards of our resources for the simple reason that it’s the right thing to do – for people and the planet. Our founders set that good example more than a half century ago, and we continue to follow it with passion and purpose. With this in mind, we drive our corporate social responsibility goals through three primary areas.

Our People: Mobilizing People for GoodAmway believes in the power and potential that exists within each of us. We work with our employees and distributors to improve the communities where we live and work. We partner with local and global organizations, with a focus on helping children in need through our most visible effort: the Amway™ One by One Campaign for Children.

Our Products: addressing Global ChallengesThrough Amway™ products and our business opportunity, we have world-class expertise in the areas of entrepreneurship, nutrition and clean water, among others. We have developed strategic community support programs like NUTrIlITe little Bits™ to turn these competencies into global solutions for children and families who need us most.

Our Performance: Doing Business With IntegrityAmway has a legacy of ethical business operations and environmental responsibility, starting with the very first products we sold in 1959. From our organic farms to our manufacturing facilities to our product design, Amway continues to maximize our performance and invest in our people while minimizing our environmental footprint.

Hello

55 PERCENTOf employees at our Guangzhou, China, manufacturing complex ride an Amway bus to work each day to help reduce local traffic and air pollution.

4 WORK DAYS(10 hours each day) that employees at the Nutrilite facility in California, U.S. work in the office. This program is a corporate response to the traffic and pollution in the area.

pEOpLE

GOAL

pRODUcTS pERFORMANcE

40 PRODUCTSUtilize Amway Life Cycle Assessment tools to evaluate the environmental impacts of products and packaging.

40+Home Care formulas now carry the U.S. Environmental Protection Agency’s Design for the Environment (DfE) certification. Amway is committed to achieving and maintaining DfE partnership on all eligible products.

6,400+ ACRESOf certified organic farmland in the United States, Mexico, and Brazil are dedicated to sustainable farming.

29 PERCENTReduction in energy usage by Amway Japan headquarters after the 2011 earthquake and Fukushima disaster. The government requested that all Japanese citizens make a 15% reduction in their energy usage. Amway Japan nearly doubled that goal.

95 PERCENTThe goal for waste recycling throughout the global supply chain by 2014.

2010

84.5% 85.4%

2011

95%

2012

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PEOPLE

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We know that potential starts from within. That’s why we help people help themselves. We reward their achievements. We mobilize them to do good work in their communities. We lead by example through stewardship. Amway is made up of people who care about people, and it’s our passion and privilege to cultivate their best.

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aMWaY™ One BY One CaMPaIGn fOR ChILDRenFrom the Americas to Asia, Amway is a global corporate citizen poised to respond, rebuild and rejuvenate people and places around the world. Through the Amway One by One Campaign for Children, we rally the entire Amway family to fulfill our vision of helping people live better lives.

Wherever Amway people live and work, we strive to positively impact underserved children in those communities. We collaborate with hundreds of partner organizations to address specific needs and concerns. Doing so improves lives and lifts spirits.

What began as a corporate campaign in 2003 has become a grass-roots movement. It’s been 10 years, and we’re proud to have transformed the lives of 10 million children. We celebrate this milestone while setting new goals for another exciting decade of serving the world’s children who need us most.

mOBILIZING OuR PEOPLE, REALIZING OuR POTENTIALevery year, Amway leaders, employees and distributors join forces to contribute significant financial and human resources to create positive change in each of our local communities. Amway itself has contributed nearly $450 million since 1959, and has inspired additional generosity from our distributors and employees.

2012 Amway Global Corporate Social Responsibility Report 11

10 YEARS, 10 mILLION CHILdREN’S LIVES TRANSfORmEd

2011 2012

Cumulative totals since the campaign was launched in 2003, includes efforts of Amway, employees and distributors worldwide

2.5 2.7 million hours volunteered

9.5 10 million children impacted

166 190 million dollars donated

= 1 million dollars

= 1 million hours

= 1 million children

People12

Amway Founders Council members are truly ambassadors – in business and in life. They not only have reached the highest level of achievement in their Amway™ businesses, but also eagerly dedicate their energy and earnings to serving causes that are close to their hearts. Here are six groups of Amway leaders who are changing the world, one child at a time.

BuILDInG hOMeS In LatIn aMeRICatim Foley, Zacapa, Guatemala

Several years have passed since Founders Crown Ambassador Tim Foley first embarked on what would become the journey of a lifetime: building homes in Guatemala. each year, more than 100 Amway distributors, employees and volunteers now join him to mix concrete, fill in floors, heft cinder blocks and cut rebar alongside proud future homeowners. last year alone, another 10 homes were constructed in Guatemala and, with the help of an Amway matching grant, volunteers will help build more than 40 homes through Habitat for Humanity. Thanks to Foley’s team, Amway is making homeownership a reality for those who never thought it possible.

fOSteRInG hOPe In taIWan Holly Chen & Barry Chi, tainan, taiwan

Founders Crown Ambassadors Holly Chen and Barry Chi are giving underserved youth in Tainan and Taitung a new reason to hope through Hope Schools. These struggling children, whose parents have moved to larger cities to find work, now have a place to learn and play among friends. From language and music to sports and field trips, the afterschool and summer activities enrich their minds and renew their spirits. Chi and Chen, together with their fellow Amway volunteers, have inspired local families, churches and schools to join in grooming this next generation of Taiwanese leaders. Their work also extends beyond Taiwan to mainland China, where they have built schools and supported nutrition programs that have helped thousands of children.

fOuNdERS COuNCIL AmBASSAdORS INdEEd

2012 Amway Global Corporate Social Responsibility Report 13

SPORt anD SuPPORt In the u.S.Jim & Nancy Dornan, Atlanta, Georgia, U.s.A.

Do you know what it’s like to raise an extreme needs child? Or see your child confront life confined to a wheelchair? Founders Crown Ambassadors Jim and Nancy Dornan do. When their son eric was born with Spina Bifida, they were determined to give him a sense of purpose and community. So these proactive leaders invested in an outlet that gives kids with extreme needs – and their parents – the opportunity to play and bond: Power Soccer. In 20 years, the Dornans have helped grow Power Soccer from five teams to 60, and become the largest internationally organized sport of its kind.

ShaPInG futuReS In SOuth KOReaLeonard & esther Kim, seoul, south Korea

each month, in a small office in downtown Seoul, Amway leaders gather not to talk business but to discuss how to best support children in need. At the heart of this group are Founders Crown Ambassadors leonard and esther Kim, who in 2009 launched the World Wide Children’s Charity and called upon their top producers to invest in their mission. In just three years, they’ve mobilized a multitude of volunteers and donations to serve children in Africa and Japan, and in Korea at child welfare centers across the country. The Kims, alongside their fellow distributors, regularly volunteer at the centers, and help advocate for more support.

People

fC

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SeaLInG a LeGaCY Of GIvInG In the u.S.the Yager Family, Charlotte, south Carolina, U.s.A.

In 2013, Amway celebrates 30 years and $30 million of giving to easter Seals – a milestone we couldn’t have reached without Founders Crown Ambassadors Dexter and Birdie Yager. In the 1980s, the Yagers were introduced to easter Seals through an Amway partnership centering on national telethons. They stepped up as early supporters, and then encouraged their networks to follow. Three decades later, this philanthropic family still champions easter Seals. Three of their seven children now run their Amway business and continue their legacy of giving at places like the easter Seals UCP Child Care Center. One of only two of its kind nationwide, the facility blends children of all developmental levels into one caring, empathetic community. Inspired by the Yagers, Amway is helping expand the childcare center’s capabilities with the addition of a multisensory room that stimulates learning, growth and development in all kids.

feeDInG BODIeS anD MInDS In ChInaJack Zheng & Lucy ZhouWang Cheng An & Yin Jianpingmiao Dongmei & Hu QingdongVictoria HanAmy Wu & Jeff XiongJefferson RenHolly Chen & Barry ChiFoo Howe KeanBeijing & Long ma Village, Guangxi China

Imagine eating the same poorly nourished meal every day. Or not having access to books at school. That’s just what migrant children in China must endure, since their schools can’t afford kitchen facilities or adequate learning opportunities. No longer, thanks to Amway Charity Foundation and the support of many distributor leaders. Amway launched Spring Sprout, a nutrition initiative combating malnutrition, across rural China. Amway China funded 745 ‘Nutrition Kitchens’ – and trained just as many nutritionists – to feed thousands of schoolchildren. Urban migrant youth were nourished, too, through Project Sunshine. In collaboration with the China Young Pioneers National Working Committee, Amway funded libraries, teachers and programs in 45 counties – filling an especially critical need, since migrant students there don’t receive the same schooling as other kids. And our top leaders are backing the efforts with their own donations and volunteering.

GOOD WORK COntInueSMore partnerships are underway with other top Amway Founders Council members around the world. We hope to capture more of their stories soon:

sunny & Debra Hsu, taiwan

Kauro Nakajima, Japan

max & Anja schwarz, Germany

Bill & Peggy Britt, United states

Foo Howe Kean, taiwan


fC

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fC

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By the end of 2012, 754 kitchens were built to deliver locally sourced, balanced meals prepared by a trained kitchen staff that now has the necessary resources to nourish more than 350,000 students.

BRIGht futuReS In ChInaAcross rural towns and villages in China, millions of migrant children are left behind when their parents move to the city to seek better work. While these kids attend school, the feeding programs there do not provide the proper nutrition required to grow and learn. This need fueled the Amway Charity Foundation (ACF) to create Spring Sprout, an innovative initiative that brings ‘Nutrition Kitchens’ to schools across 10 provinces. By the end of 2012, 754 kitchens were built to deliver locally sourced, balanced meals prepared by a trained kitchen staff that now has the necessary resources to nourish more than 350,000 students. Good things are happening for urban families, too: ACF launched Project Sunshine to design and build school libraries and programming in 45 counties for migrant children who don’t have access to the same government-funded education and health services as their urban peers.

GREATER CHINA REGION


Amway China is not a recent supporter of children of migrant families. In fact, Amway has supported the futures of these children for many years by sending university graduates to teach in remote schools, upgrading school facilities and supporting extracurricular activities, primarily focused on impoverished areas in Western China. The rainbow Project, which aims to create more opportunities for children left behind when their parents move to big cities to find work, has supported the renovation of schools and organized recreational and sporting activities that promote all-around development of children. In the past two years, Amway China has built 105 rainbow Activity rooms, benefitting 220,000 children.

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SPRInGS Of hOPe In taIWan

Amway Taiwan took hope to new heights last year with the Amway Hope Maker Charity Foundation. Supporting causes countrywide, the foundation is combating Taiwan’s most critical issues with programs like Seeing the Future, Advancing the Dreams, which filled academic gaps by providing tutoring services to more than 1,200 disadvantaged students. likewise, the Hope School project brought music, sports, language and field trips to underserved youth without access to academic enrichment. Middle school students in Taitung benefited from Amway funding for a three-year program providing tuition scholarships for 20 schools and support for another eight remote high schools. Childhood nutrition was a focus, too: The foundation launched nutrition education programs in 62 primary schools in Hsin-chu County. From teaching materials to promoting right diet and nutrition concepts, the program put healthy eating at the forefront for these overlooked children and families.

Middle school students in Taitung benefited from Amway funding for a three-year program providing tuition scholarships for 20 schools.

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environmental stewardship took center stage when the Amway Organic Farming Program came to primary schools in Hong Kong. Organized by the Hong Kong Organic resource Centre and sponsored by Amway Hong Kong, this impressive initiative instilled the importance of organic farming while promoting the many benefits of a low-carbon lifestyle. Students took pledges to be responsible organic farmers and protect the environment. Amway distributors led by example as well, with more than 400 pledging to become volunteer Green Organic Ambassadors and work alongside junior farmers as they tend their school-based organic farms. Since its launch in 2011, more than 40 training sessions, organic farming workshops, and organic farm day and harvest carnivals have taken place across Hong Kong, making way for a greener world for generations to come.

Since its launch in 2011, more than 40 training sessions, organic farming workshops, and organic farm day and harvest carnivals have taken place across Hong Kong.

GROWInG YOunG MInDS In hOnG KOnG

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GREATER chINA REGION

RESULTS

CHINA

754 Nutrition Kitchens built in rural villages and 35 libraries established for disadvantaged students.

105 Rainbow Activity Rooms built, benefitting 220,000 children.

HONG KONG

1,500 volunteer hours benefitted more than 12,000 schoolchildren.

TAIWAN

1,200 disadvantaged children received tutoring.

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THE AmERICAS REGION

InnOvatInG the InneR CItY neaR aMWaY WORLD heaDQuaRteRSAmway brings education, enrichment and mentoring to underserved kids across the world – and in our backyard of Grand rapids, Michigan. For nearly 25 years, we’ve partnered with Grand rapids Public Schools to ‘adopt’ an inner city school. This year, our commitment grew to four elementary and middle schools. We also renewed our partnership with the Ottawa Hills High School – School of Business, Leadership & Entrepreneurship, to bring a continuum of support, from kindergarten through high school. More than 100 aspiring students visited Amway World Headquarters for the inaugural Amway Youth Career Summit to learn about sustainable business, product life Cycle Assessment and entrepreneurship. Mentoring continued near our Buena Park, California facilities, where we tilled and toiled in a community garden with the Buena Park Boys & Girls Club members to improve nutrition education.

More than 100 aspiring students visited campus for the inaugural Amway Youth Career Summit.

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In 2013, Amway will celebrate 30 years and $30 million of support for children with disabilities through easter Seals.

SPeCIaL neeDS, SPeCIaL SuPPORt In nORth aMeRICaIn 2013, Amway will celebrate 30 years and $30 million of support for children with disabilities children through easter Seals – a partnership that predates the Amway™ One by One Campaign for Children and has existed for more than half our company’s history. last year, thousands of distributors supported easter Seals and participated in easter Seals “Walk With Me” events. Amway Canada distributors and employees rappelled down some of Canada’s tallest buildings to raise pledges and Amway Puerto rico contributions funded much-needed rehabilitation and education. In the wake of a hurricane, easter Seals centers in New York and New Jersey received special deliveries of Amway products and donations supporting American red Cross disaster relief – funds that were then matched by Amway corporate.

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BuILDInG hOuSeS, CReatInG hOMeS In LatIn aMeRICaOne out of three city dwellers – nearly a million people – live in unsafe, overcrowded slums in latin America. That number is expected to double in the next 25 years. These impoverished families lack access to the resources they need to break the cycle of poverty and create hopeful futures. Statistics like these sparked a partnership between Amway and Habitat for Humanity to build homes across latin America. Amway distributors and employees constructed 66 homes this year alone. For example, in southeast São Paulo, one of Brazil’s largest slums underwent a process of urbanization to become a neighborhood district with Amway at the heart of invigorating development. Together with proud homeowners, 36 distributors, employees and suppliers remodeled 15 homes to rejuvenate Heliópolis.

Amway distributors and employees constructed 66 homes this year alone.

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ThE AMERIcAS REGION

RESULTS

WHQ

20,000 volunteer hours serving a multitude of organizations in the West Michigan community.

NORTH AMERICA

50,000 volunteer hours supported Easter Seals centers across the country.

LATIN AMERICA

66 homes built and renovated by volunteers across Mexico and in Central and South America.

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EuROPE - INdIA - AfRICA REGIONCOMPetInG fOR KIDS aCROSS euROPe

Amway distributors and employees are making big strides – literally – in road races across europe. Thousands of runners raised funds to support underserved children around the world. Highlights include the Netherlands, where 100 runners participated in Dam to Dam, a UNICeF race benefitting African schools. Team Nutrilite ran the British 10K supporting Special Olympics, as well as the Chestnut run in Ukraine to raise money for the Children’s Centre of Cardiology. An impressive 50 Amway teams competed in a relay for Sweden’s Friends Foundation, which advocates for kids who are bullied in school. Amway even encouraged children to be the runners in Poland, where 18 races were organized, and every child participating in the 1,000 meter stadium run was awarded an Amway Cup.

ReaChInG Out tO RefuGeeS In GeRManY

Intercultural teamwork was the backdrop for the good work being done at Amway Germany in Puchheim. Volunteers from all over europe gathered to serve 100 refugees from the world’s crisis regions like Afghanistan, Iraq, Somalia and Syria who are living in a shelter in Munich awaiting asylum status. Since most of these young men and women will eventually live in Germany, Amway employees gave them a head start on their new life with hands-on multicultural activities like preparing food together, playing soccer and learning basic woodworking, German traffic rules and how to ride and repair bikes.

An impressive 50 Amway teams competed in a relay for Sweden’s Friends Foundation, which advocates for kids who are bullied in school.

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Through a partnership between Amway, the Turkish Ministry for education and UNICeF, the little Steps Nursery School recently opened its doors in elazig, Turkey.

BIG tOP DReaMS In RuSSIa

If there’s one thing children love, it’s the circus. But for kids confined to life in an orphanage or those with severe physical disabilities, the dream of the ‘big top’ can seem too big. Amway russia leaders treated these deserving children to a spectacular show from the circus. Performers visited 16 orphanages and child rehabilitation centers, making the circus dreams of more than 1,100 come true. The events brought therapeutic smiles and special treatment to all ages. At the end of each show, clowns shared educational keepsakes from the day like glass bead and embroidery kits and construction sets.

LIttLe StePS, MIGhtY SChOOLS In tuRKeY

Two hundred pairs of little feet now climb the stairs to a new preschool in Turkey. Through a partnership between Amway, the Turkish Ministry for education and UNICeF, the little Steps Nursery School recently opened its doors in elazig. Boasting a technology laboratory, kitchen, cafeteria and playground, the new school was established by Amway in response to a challenge from UNICeF. Amway europe affiliates across 26 countries, in collaboration with distributors and employees, have donated more than $900,000 to build three such schools serving 2,000 students in the most underserved areas of Turkey.

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DeSKS Of theIR OWn In SOuth afRICa

More than four million South African children – and 95 million in all of Africa – attend school without a desk. When Amway leaders learned of this need, they stepped up and joined The Archbishop Tutu 2015 Campaign©, which strives to outfit 20 million African students with their very own Tutudesk©. In partnership with The lapdesk Company, Amway created custom lapdesks, which provide a writing surface, as well as feature the alphabet, timetable, numbers, shapes, an emergency phone number and a list of children’s rights. Amway distributors from europe have been invited to sponsor lapdesks for other regions, making this a truly global initiative.

PuttInG OuR BeSt fOOt fORWaRD In InDIa

A bright future begins by putting your best foot forward. Yet for the young and underserved in India, getting started on that right path can be especially difficult. That’s why Amway India and the Amway Opportunity Foundation continue to find new ways to reach this needy population. In partnership with the Devnar Foundation for the Blind and other Project Sunrise partners in Hyderabad, Amway provides services ranging from basic education and computer skills to health and hygiene. Of special note in 2012 was Awakening the remarkable You, a project developed with renowned corporate trainer and Amway distributor, rajesh Murthy. The initiative empowered 150 kids to realize their ability to make right life choices through critical communication skills, time mastery, goal setting and relaxation strategies.

Amway provides services ranging from basic education and computer skills to health and hygiene.

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EUROpE - INDIA - AFRIcA REGION

RESULTS

INDIA9,000 children received education and medical support through multiple projects and partnerships.

AFRICA700 schoolchildren received custom Amway lapdesks.

EUROPEAustria170 children and teens received care after overcoming cancer.

Belgium1 community in Mali enjoyed clean water thanks to distributors and the Hans Geveling Foundation.

croatia93 children and teens received support under the shelter of the Croatian Majesty for Children Association.

czech RepublicMany children suffering from trauma benefitted from volunteer care and donations of medical equipment.

Denmark4 homes were improved to provide overnight stays for children in need of healthier lifestyles and self-esteem.

Finland1,360 underserved Nepalese girls received education through funds raised at a run supporting UNICEF Finland.

France900 hospitalized children laughed while visiting with clown doctors, boosting their morale and recovery.

Germany100 young refugees received support and a better start.

Greece200 families benefitted from products following disastrous and widespread flooding in Pyrgos and Ancient Olympia.

hungary1,200 distributors competed in sports to raise money for a children’s clinic.

Italy100 children from at-risk families learned basic soccer skills, sportsmanship, teamwork and respect at a special AC Milan Junior Camp in Naples.

Netherlands200 distributors ran to raise money for schools in Africa through a partnership with UNICEF Netherlands.

Norway156 distributors ran to raise money for schools in Africa through a partnership with UNICEF Norway.

poland1 Alarm Clock Clinic was built at the Children’s Memorial Health Institute in Warsaw to provide long-term rehabilitation for children suffering from neurological disasters.

portugal3 children with chronic disease realized their dreams, learning that despite obstacles, even the most difficult objective can be met.

Romania800 students benefitted from entrepreneurship education through a partnership with Junior Achievement.

Russia1,100 kids from 16 orphanages and rehabilitation centers for disabled children enjoyed circus shows in 7 cities.

SlovakiaMultiple cultural and sports activities were enjoyed by many disabled children.

Slovenia1,000 children with chronic diseases and injuries received extra support.

Sweden270 runners raised funds to support children bullied in schools and sports clubs through a partnership with the Friends Foundation.

Turkey200 children enrolled in preschool through the Little Steps on the School Way partnership with UNICEF and the Turkish Ministry of Education.

Ukraine150 teenage girls received education and psychological support through the I Am Berehynia project.

United Kingdom250 Amway distributors raised funds for Special Olympics Great Britain.

People28


ASIA PACIfIC REGIONStuDY aBROaD DReaMS ReaLIZeD In JaPan

For students in the prefectures devastated by the earthquake that shook Japan, the dream of studying abroad had faded. That is, until Amway Japan rekindled their hope. With a donation of nearly seven million Yen, Amway provided full scholarships for 10 high school students to study overseas in the United States and Australia for one month. The effort fulfilled Amway Japan’s mission of offering multicultural learning opportunities for youth in needy areas. Japanese hip-hop artist AI also committed to the cause, pledging funds from her national concert tour to support scholarships.

a LeaP Of CReatIvItY In KORea

Imagination is fundamental to education. And thanks to Amway, creative young thinkers in Korea now have a new way to unleash theirs: The Green Frogs Creative Thinker Project. From arts and music to science and languages, this innovative initiative sparked the minds of hundreds of underserved kids in childcare centers in underdeveloped areas around the country. local artists, musicians, professors and scientists urged kids to explore their creativity through hands-on workshops and performances. Many partners joined Amway Korea to ensure the success of The Green Frogs Creative Thinker Project, including the Haja Center/Seoul Youth Work experience Center, Yonsei University and the City of Seoul. Distributors got on board, too, raising one billion Won to sustain the project for three years.

Imagination is fundamental to education. And thanks to Amway, creative young thinkers in Korea now have a new way to unleash theirs: The Green Frogs Creative Thinker Project.

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On WORDS anD WInGS In thaILanDAmway Thailand has long supported youth literacy by providing scholarships, books and audio books for the visually impaired, including school libraries in remote areas. So when the Amway for Thai Society Foundation (ATF) learned that the average Thai child reads just two books per year due to nothing more than a lack of books, it launched Flying Book. This interactive initiative enables any person, anywhere to vote on his or her favorite books and then ‘fly’ them to young readers in Thailand. Votes are cast using the Flying Book app, web site or Facebook fan page. Then, via the world’s first augmented reality and location-based book donation platform, voters can follow their books in real time as they travel electronically to every corner of Thailand. Finally, ATF bolstered these efforts by sending 100 top-voted books to 31 school libraries.

40 YeaRS StROnG In auStRaLIa

It’s a milestone made for giving and that’s just what Amway Australia did to commemorate it – $150,000 in donations to children’s charities over the past two years. Through a country-wide contest, distributors and employees nominated many youth programs that touched their lives, of which eight were selected to receive these special anniversary funds. Projects, including providing equipment for critical care units at a children’s hospital, support for children with autism and a welcome funding boost for the fight against childhood heart disease. In addition, safe sports equipment packs were presented to the West Australia Disabled Sports Association for children with disabilities.

People30

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