likez, partagez, communiquez : réinventez la culture d’entreprise
DESCRIPTION
Exploiter la puissance des réseaux sociaux pour cibler, engager et fidéliser ses clients ? Cela ne fait plus aucun doute. Toutes les entreprises en sont aujourd’hui convaincues. Ce qui est bon pour les clients l’est aussi pour les collaborateurs. Quel est l’impact des réseaux sociaux d’entreprise sur leur organisation interne ? Comment améliorent-ils la productivité ? Comment créer facilement un espace de collaboration avec des clients, des partenaires… en toute sécurité ? Georg Ell, EMEA General Manager de Yammer nous présentera les enjeux de cette nouvelle communication d’entreprise, au travers de cas concrets d’entreprise ayant déjà adopté ces nouveaux usages, et répondra à vos questions.TRANSCRIPT
Georg EllGeneral Manager, Yammer EMEA@yammerguy, [email protected], +44 (0)7792 213 204
Impact of Enterprise Social Networking on Business Transformation
@yammerguy
Yammer in Brief› First mover and leader in ESN with 6+ million registered users
› Used by over 85% of the Fortune 500 companies
› Around 400 employees, with offices in US, UK, and Australia
› In 150+ countries and 23 languages
› Enterprise software built for and loved by users
› Acquired by Microsoft for $1.2bn and now part of the Office Division
LeaderCloud CollaborationThe Forrester Mobile WaveThe Forrester Activities Streams
Winner
The Forrester Groundswell Award
Top 50
Venture Backed Companies
Innovation Application
Software Company to Watch
Game-Changer:
Innovation
Leader
Magic Quadrant for Social Software in the Workplace
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Recent Validation
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Customer Footprint
business world
is changing faster than everit is not going to slow down
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Organisational Vitality
Your Compa
ny
Buildings
Org Chart
s
Assets
Liabilities
Brand
Processes
Diminishing Returns
PEOPLECollaboration+ Empowerment= Transformation
Breakthrough Ideas & Results
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Big DataRight Decision?
CloudTCO?
SocialCollaboration?
MobileProductivity?
Speed!
• Decision making• Project completion• Research & Ideas• Sharing results• Matching
supply/demand• Customer response• Customer satisfaction
The “Big Four” What Speed Means…
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The organization that adapts… …earliest…
…in the highest number of increments…
…will compound its advantage over rivals
…accelerating away
TIME
SUCCESS REQUIRESADAPTABILITY
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transform the way we work together
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Our Vision for Social
Business Transformation
Unified Platform
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The Business Value of SocialFour Scenarios from our most successful customers
Team Collaboration
Employee Engagement
Business Agility
Social Intranet
Give your people a voice and encourage them to make a difference
Get more done by connecting employees, customers, and partners
Bring your intranet to life with social, mobile, and business data
Innovate and adapt in a world of constantly changing business needs
@yammerguy
Team Collaboration
Sales Marketing
Finance
Source: McKinsey, The Social Economy
Organizations see a
20% - 25% boost in
productivity with social
“Yammer helps us harness the wisdom of our people across multiple teams, geographies and brands to achieve our purpose of delivering business solutions for competitive advantage.”
– CIO of a global financial services organization
Teams need to connect, learn from each other, and thrive in a world of rapid change.
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Employee EngagementRemove communication barriers and give employees a voice, information, and the tools they need to take your business to the next level.
“Social networking improves how employees connect with the work
they are doing and how incredibly impactful that work can be.”
– CIO of a major international food services companySource: Gallup Consulting, Employee
Engagement, What's your Engagement Ratio?
Companies with engaged employees
see
18% higher productivity
&
51% lower turnover
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Business Agility
COMPANIES PARTNERSCUSTOMERS Employees
Source: McKinsey, : What Successful Transformations Share
64%of successful
transformations engage & energize
the organization through ongoing communication & involvement
"Yammer glued people together and showed underperforming markets. We noticed the most active groups on Yammer were also the most profitable in our organization."
– Senior Director of a major international retailer
Innovate and adapt when launching new products, merge cultures during an acquisition, and accelerate your transformation.
@yammerguy
Social Intranet
Source: McKinsey, : The Social Economy, July 2012
“Yammer has given our people a platform for open conversations, enabling us to share more ideas and solve problems faster across our business.”
– COO of a major international telecommunications company
Traditional Intranets offer great capabilities for publishing content and providing access to structured information. Social brings these intranets to life with fresh discussions and active communities.
Knowledge workers spent
28 hourseach week writing e-mails, searching for
information, and collaborating
internally
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Value Beyond Boundaries
External Networks
• Build a B2B customer community
• Collaborate with partners on joint initiatives
• Manage vendors to streamline operations
• Connect with retailers to optimize sales
• Stay connected to Alumni
• Add value to events & conferences
Jean-Louis Bénard
Brainsonic CEO
17
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EmbedUse Yammer Embed to add feeds, follows, and likes into any business app
The Social Layer Today
Response to the Dynamics CRM activity show up on the Yammer
feed
IntegrateUse Open Graph to surface updates in Yammer from any business app
Responses to post show up in Yammer
and CRM
“Richard Dickenson just updated Sales Opportunity in Dynamics.”
“Join the conversation! Add yourquestions and comments here.”
Information from Dynamics CRM appears in the Yammer Activity
Stream
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Microsoft’s Vision for Enterprise Social
New experiences that combine social, collaboration, email, and UC across devices and services
Social Layer
Connected Experiences
Connected PlatformEnterprise-class platform for security, management, and compliance
Transform your business by connecting employees, partners, and customers
Pervasive social layer connecting people, content, and business data
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Get Started Today!
Yammer on Tour! London (Feb 26th) and Amsterdam (Feb 28th) Sign up at www.yammer.com/tour
Get Started with Yammer TODAYhttp://www.yammer.com