• "Like I feel like look at me, eating this balanced meal and this healthy salad as opposed to like when I’m eating like a cheeseburger. Maybe it tastes good for a second but then I’m like I feel kind of fat and I feel kind of gross and I feel like everyone is judging me" (#12)

• " To an extent I’m more careful (pause) I don’t want to say careful. I think more about what I eat because I think people might judge me for what I eat. Because I live with people who aren’t my family, who I didn’t grow up with. And like I see it sometimes when my housemates will kind of make fun of the food I eat. Um and I feel really bad and I feel like maybe I shouldn’t be eating this, I should be eating something else" (#12)

• " I won’t take second helpings unless someone does it first" (#6)

• "I think it [body image] makes me second-guess what I’ve already chosen. Like I don’t have that conscious decision making process like 'I shouldn’t eat this' or whatever but I think that it definitely makes me think of it after the fact like, oh I should not have eaten that" (#2)

• "I should be on one [a diet] but I’m not and yeah I’ve done diets in the past...I wanted to lose weight. I used to be in a lot better shape than I am now" (#2)

• "I’m not just doing it[eating healthy] for myself…I feel the pressure of wanting to look good for other people… I try to think about the time i have to meet my goal [to look good for sister's wedding]"(#6)

• "It is so, so hard to be good! I have issues with that. What kind of yogurt can and you can’t eat"

• "this is going to sound really weird but I love Brussels sprouts" (#1)

• "we[my family and I] have a weird habit of eating a whole jar of pickles. Like a social gathering around the kitchen eating pickles which is really embarrassing. But we’ve just always really really liked them. like I’ll sit down to watch a tv show and my tv snack will be 2 or 3 pickles which is weird" (#5)

• "she’s [my mom] kind of a health food nut" (#12)

"Because that's the way we were born, the way we are--

and because we like those flavours” (Santich, 54)

“So why do we eat what we eat?”

Body Image and the drive to “be good”

• Restrictive eating as a means of achieving an ideal body shape

• Body Image and the drive to “be good”

This is not limited to women

“I won’t take second helpings unless someone does it first”: The Role of Judgment in Food Decisions

“…food choices may provide a source of social information about others during the interpersonal perception process”

Disgust and Morality

“I don’t generally fill my cabinet with disgusting snack food”

“I feel kind of gross”

Negative judgments of food are often more powerful than positive. Distaste or disgust is a consistently used indicator of food disapproval.

Food as an Element of Identity

• Food choice and eating patterns be indicative of particular personality types.

• The level at which we are aware of this varies.• Case study: low-fat vs. high fat models.

References• Bell, David. 2005. Ordinary lifestyles : popular media, consumption and taste.

Maidenhead: Open University Press.• Bourdieu, Pierre. 1984. Distinction: A Social Critique of the Judgment of Taste. Translated

by R. Nice. London: Routledge and Kegan Paul.• Gallegos, Danielle and Alec McHoul. n.d. “‘It’s not about good taste. It’s about tastes

good’: Bourdieu and Campbell’s soup ... and beyond.” The Senses and Society 1(2):165-182.

• McNamara, Caroline and Phillipa Hay, Mary Katsikitis, and Anna Chur-Hansen. 2008. “Emotional responses to food, body dissatisfaction and other eating disorder features in children, adolescents and young adults.” Appetite 50(1):102-109.

• Pearson, Rebecca and Michael Young. 2008. “College students’ judgment of others based on described eating pattern.” American Journal of Health Education 39(4):213.

• Santich, Barbara. 2009. Looking for flavour. Expanded ed. Kent Town S. Aust.: Wakefield Press.

• Thorne, Kathy. n.d. “Fast Food Restaurant Cartoon | Cartoons about Women by Cathy Thorne.” Everyday People Cartoons. Retrieved December 14, 2011 (http://www.everydaypeoplecartoons.com/cartoon/7/Fast_Food_Restaurant_Cartoon).