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Page 1: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

WELCOME

Page 2: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

INCREASE TRAFFIC & REVENUE:LIGHTWORKS Iray+ PHOTOREALISTIC INTERACTIVE 3D-ONLINE, IN-

STORE POS DIGITAL CONFIGURATORS

Page 3: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

DAVE COLDRONPRODUCT DIRECTOR

BEN WIDDOWSONPRE-SALES CONSULTANT

Page 4: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

AGENDAWHAT WE’D LIKE TO SHARE WITH YOU TODAY

● The growing trend of customer personalisation

● The business challenges of personalised purchases

● Two case studies from luxury markets

● Lightworks’ solution to these challenges

Page 5: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

HOW TO SHARE DIGITAL ASSETS ACROSS WORKFLOW

HOW TO INCREASE SALESHOW TO DELIVER

CUSTOMERPERSONALISATION

PRODUCT MANUFACTURERS FACE MANY CHALLENGES DAILY

Page 6: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

INCREASING DEMAND FOR PERSONALISATION

“70% of product strategists want to offer customised products.”

Forrester Research Oct 2011

“Customers are willing to spend at least 25% more to get products built

specifically to their needs.”

The NPD Group Nov 2011

“35% of U.S. online customers are interested in personalising product features or in purchasing build-to-

order products.”

Mashable 2011

Page 7: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

MAKING IT PERSONAL MATTERS

Page 8: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

TODAYCONFIGURATORS ARE LIMITED

● 2D image based only

● Fixed predefined views (top, side, …)

● Not photo realistic

● Limited options that can be presented

Page 9: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

Iray+CONFIGURATORS ARE LIMITLESS

• Completely scalable (CPU, single GPU, Multiple GPU, Cluster, Cloud)

• 3 engines offer different levels of interactivity/accuracy

• Consistent material representation throughout

• Workflow tailored to users requirements

Page 10: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

CASE STUDYJEWELLERY

Page 11: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

WHAT CONSTITUTES A PERSONALISED PURCHASE?

PERSONALISATION✓ Diamond colour

✓ Diamond cut

✓ Carat size

✓ Ring material

Page 12: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

WHAT % OF YOUR SALES ARE PERSONALISED?

Page 13: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

MOST PERSONALISED PURCHASES ARE NON-ROUTINE

COSTS OF PERSONALISED PURCHASES

● Dilutes brand as pieces stray from original design● Additional consultation time (2-3 weeks)● Non-standard manufacture

Page 14: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

THE IMPACT OF PERSONALISED PURCHASES

Page 15: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

MYSTERY SHOPPINGCRITERIA FOR TARGETING THE JEWELLERS

● Operate at least one physical store

● Offer a luxury customer experience

● Offer some limited eCommerce

Page 16: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave
Page 17: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

THE FACTS

32%OFFERED A DRINK

2PEOPLE SERVING

30MINUTES SPENTIN STORE

12DAYS TO RETURN DESIGNS

Page 18: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

EXAMPLE CUSTOMER JOURNEY

ARRIVE AT STORE 1 HOUR CONSULTATION

2 WEEK WAIT FOR DESIGNS LOST SALE

Page 19: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

CUSTOMERS LEAVE YOUR STORE AND WAIT 2 WEEKS FOR DESIGNS

96%OF CUSTOMERS DON’T COMPLAIN.

THEY WILL SIMPLY LEAVE AND NEVER COME BACK1Financial Training services.

Page 20: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

HOW DOES THIS BREAK DOWN FOR ONE STORE?

100PEOPLE VISIT EACHSTORE PER WEEK

20PEOPLE ARE INTERESTED

IN BUYING

5PEOPLE ARE INTERESTED

IN PERSONALISING

Page 21: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

27PEOPLE ACROSSYOUR 9 STORES

HOW DOES THIS SCALE ACROSS YOUR BUSINESS?

2PEOPLE PURCHASE THEIR PERSONALISED PRODUCT

3PEOPLE DON’T

Page 22: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

$11mPER YEAR

$8.3kIS THE AVERAGE PRODUCT

PURCHASE PRICE

$224kPER WEEK IN LOST SALES

WHAT IS THE COST OF DOING NOTHING?

Page 23: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

THE COST OF DOING NOTHING

DOING NOTHING WILL COST

$224kTHIS WEEK.

AND NEXT WEEK. AND THE NEXT WEEK.

Page 24: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

CONTROLLED PERSONALISATION

THE GOAL• Reduce the lead time for the sales process

• Increase conversion of personalised purchases

• Limit the options for personalisation

Page 25: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

WHAT WILL SUCCESS LOOK LIKE?

IF YOU SOLD 1 EXTRA ITEM PER WEEK FROMA PILOT IN 1 STORE YOU COULD GENERATE

$430KADDITIONAL REVENUE IN YEAR 1

Page 26: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

THE SOLUTION

Iray+✓ Interactive in-store configurator

✓ Personalised customer brochure at point of sale

✓ Personalised customer mini-site for follow ups

Page 27: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

THE SOLUTION

Why Iray+ ?✓ Photo-real accuracy

✓ What you see is what you get

✓ Consistent look

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DEMO

Page 29: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

CASE STUDYHIGH-END AUTOMOTIVE TUNING

Page 30: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

PERSONALISATION✓ Exterior

✓ Interior

✓ Alloys & Wheels

✓ Performance

WHAT CONSTITUTES A PERSONALISED PURCHASE?

Page 31: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

WHAT PERCENTAGE OF YOUR SALES ARE PERSONALISED?

Page 32: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

FEATURES OF PERSONALISED PURCHASES

● Customer won’t see the customisation till it’s made● Additional consultation time (~6 weeks)● Non-standard manufacture

MOST PERSONALISED PURCHASES ARE NON ROUTINE

Page 33: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

CUSTOMERS LEAVE THE DEALERSHIP AND HAVE TO WAIT FOR DESIGNS

96%OF CUSTOMERS DON’T COMPLAIN.

THEY WILL SIMPLY LEAVE AND NEVER COME BACK1Financial Training services.

Page 34: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

100PEOPLE VISIT EACH

DEALERSHIP PER WEEK

3PEOPLE ARE INTERESTED

IN BUYING

HOW DOES THIS BREAK DOWN FOR ONE DEALERSHIP?

2 PEOPLE BUY BUT

1PERSON DOESN’T

Page 35: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

$400kPER WEEK IN LOST SALES

16PEOPLE ACROSS

YOUR 16 DEALERSHIPS

$25kIS THE AVERAGE PRODUCT

PURCHASE PRICE

HOW DOES THIS SCALE ACROSS YOUR BUSINESS?

Page 36: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

$20.8mPER YEAR

THE COST OVER 12 MONTHS

Page 37: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

THE GOAL✓ Increase conversion of personalised purchases

✓ Grow brand and ensure cars are instantly recognisable

✓ Continue delivering a personalised customer experience

✓ Limit the options for personalisation

✓ Reduce the lead time for the sales process

CONTROLLED PERSONALISATION

Page 38: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

IF THIS PROJECT COULD GENERATE JUST 2 EXTRA SALES PER MONTHIN 1 SHOWROOM IN YEAR 1 THAT WOULD BE

$600k

WHAT WILL SUCCESS LOOK LIKE?

Page 39: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

THE SOLUTION

Why Iray+ ?✓ Photo-real accuracy

✓ What you see is what you get

✓ Consistent look

Page 40: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

THE SOLUTION

Deliverables✓ Interactive On-line configurator

✓ Personalised customer brochure at point of sale

✓ Personalised customer mini-site for follow ups

✓ Parts list for dealerships

Page 41: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

DEMO

Page 42: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

SOLUTIONA browser based configuration system

INTERACT WITH MODEL USING WEBGLRENDER USING IRAY+ ON AMAZON CLOUD

• No plug-ins required

• Light model download

• Fast interaction on any device

• High quality images delivered in seconds

Page 43: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

Iray+

HTML5 Web browser

ON LOAD – LOW-RES MODEL DOWNLOADED FROM SERVERRendered in browser using WebGL

Page 44: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

HTML5 Web browser

Iray+

CHANGE VIEW/MATERIAL/GEOMETRY USING UI Message sent to iray+ on the server

Page 45: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

HTML5 Web browser

Iray+

RAYTRACE IMAGE ON SERVERPass image back to browser and overlay webGL

Page 46: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

HIGH QUALITY IMAGESGENERATED ON-THE-FLY

Page 47: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave
Page 48: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave
Page 49: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave
Page 50: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

BROCHURE IMAGESFROM THE SAME DATASET

Page 51: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave
Page 52: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

Iray+THE ENGINE DRIVING ...

● POS showroom based configurators

● Online configurators

● High quality CG images

Page 53: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

Iray+ ADVANTAGES● Runs on CPU & GPU

● Scales linearly across multiple GPUs

● Seamless access to 3 render algorithms

● Highly accurate

Page 54: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

SAVE ON CREATION COSTS● Set up all your materials once

● Create your pipeline and preferred lighting setups

● Push your models through the pipeline

● Auto create configurators based on simple rules

Page 55: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

CUSTOMISED WORKFLOWS● Don’t be bound by the same workflow as everyone else.

● With Iray+ you can tailor the experience and make it your own.

● Tell us what you need.

Page 56: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

OPTIONS FOR ALLEXPERIENCE TYPES● Production Quality Visualisation

● Fast Interactive Visualisation

● Real-time Visualisation

● All consistent, scalable, high quality experiences

Page 57: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

CONCLUSIONS● Trend towards high quality live visualisations

● Interactive raytracing allows more freedom and true customisation

● Reduces creation costs

● Adds to the buying experience in a natural way

● Drives more sales from your sites to dealer

● Closes more deals on the first visit to the dealer

Page 58: Lightworks Iray + Photorealistic Interactive 3D-Online, In ......Lightworks Iray + Photorealistic Interactive 3D-Online, In-Store POS Digital Configurators | GTC 2014 Author: Dave

VISIT US AT STAND 911

THANKYOU