lights, camera, internet: video + marketing = impact
DESCRIPTION
Video is the ultimate medium for reaching an audience of 100, 500, or even thousands. What makes a video good, bad, or successful? Is it the message, the overall cost, the quality, or a combination? Whether you're a beginner or have experience in the making of a video, this presentation provides valuable information into the production process, how to select a company, and where and how to seek cost cutting techniques—without sacrificing quality. Get insight into industry techniques; solutions to challenges; and useful tools for producing a cost-effective, quality video for your next meeting, convention, or trade show.TRANSCRIPT
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Brad Gentile
Jason Chmiola
Bottomline Video & Creative Group
WebLink Audio Video
Video + Marketing = IMPACT
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Why Video? Why Now?
50% of Internet traffic in 2011 was video
4 billion daily views on YouTube
Facebook is now the 5th largest provider of videos
Increases a buyers decision by 64%
Businesses are 50x more likely to appear on the first page of Google with video on their webpage
52% take action following the viewing of a video
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Why Video? Why Now?
"According to a study by the University of Pennsylvania Wharton School of Business, prospects are 72% more likely to purchase a product or service when video is used and they make their buying decisions faster.“
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Video + Marketing = IMPACT
Video offers the ability to connect with your audience.
Video is a people magnet.
Video is now expected.
Video creates a point of separation from competitors.
Video provides one clear, concise and consistent message.
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Social Media / Live Streaming
• Drive viewers to your website
• Interactivity; chat windows
• Increase brand awareness• Facebook, Google pages, Business website
• Cross-channel marketing• Imbed video/web streaming to your web page
and social media sites.
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A Scalable Process
Select the right production partner
Create relevant, targeted messages
Don’t assume it has to be big crews and big budgets.
Production Variables = time and cost
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Cost Effectiveness
Scriptwriting Content Development Crew Size Days of Taping/Editing Music, Narration, Graphics Production Gear Toys R Us HD vs. SD Use of Stills Delivery Mechanism File Conversions
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Preparation and Process Discuss your vision
Approve a budget
Educate yourself Competitors Likes, wants and needs
Reputable and knowledgeable producer Production partners
Industry experience
Samples and references
Value added
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Preparation and Process
Explore your options
Effective, feasible, reasonable
Distribution
Do your homework
Be passionate . . .You’re the key!
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Contact Information
Brad GentileBottomline Video & Creative [email protected]
Jason ChmiolaWebLink Audio [email protected]