lighting has changed – how philips brings wireless lighting to (y)our homes
TRANSCRIPT
Gunter Blanckaert – Digital Marketing Lead Europe & North America
@guntbl #meethue – [email protected]
Connected Home Lighting Training
- Birth of Hue- Hue proposition- What we’ve learnt so far- Competition- Hue Platform & Portal- NPD and MIP implications- Consumer Segmentation- Product Portfolio 2013-2015- Partners and Adiacent- Getting mainstream- Vision 2020
A born innovator
Philips’ founding fathers: Frederik, Gerard and Anton Philips
ADD VIDEO: Lighting has Changed
Light Recipe for today
1.Building your #IoT proposition2.Product/Platform Development3.Consultive Selling4.Build an Open Ecosystem5.Leading through Innovation6.#Iothings to remember
Add Video: friends of Hue
5. Leading throughInnovation
Convo AppLighting help for deaf people
Connected lightingsystem in the offices
6. #IoThings to remember
#IoThings to remember
1.Never forget your consumer needs2.Online and offline go hand in hand3.From niche to mainstream4.Maintain your (social) community5.Future proof: Product vs Platform
