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LIGHThouse Advertising CampaignBy The Endicott College Agency

+Your New Logo We have designed this new logo to help to re-brand

LIGHThouse and give it a look that is original and unique to this club

+Twitter

We intend to tweet inspirational quotes such a these periodically as well link to the the Humans Of Endicott Page and LIGHThouse’s Twitter.

+Humans of Endicott The idea

We want to feature every day kids as leaders in a way that imitates the well-known Humans of New York

We plan on asking participants one of seven questions and then documenting their response below a picture

They will direct people to meetings as well with the date and time of meetings

The goal To let people see that anybody can be a leader, and even

leaders who are so in the smallest ways, can find a home at LIGHThouse

+Print Version

Humans of Endicott will mainly have a large online presence, however we will also use print ads that can be put up around campus to create a larger presence for LIGHThouse and connect the club to something fresh and new

+Online

+Humans of Endicott Contd.

We created our own banner made especially for this campaign. While right now the content is on Tumblr, we plan on linking it to our Facebook page as well as Instagram

We currently have over a dozen posts and will give you a template to encourage people to keep creating posts

+Instagram

With #LIGHThouse and #Humans of Endicott as well as the sponsorship logo at the bottom, we have connected LIGHThouse to something new and creative.

Instagram helps us to allow students to further engage with this idea

+Print Ads

We have given you a choice of print ads created by a team of awesome graphic designers. Here are a few of the designs that we liked the best.

The first ad campaign reflects general designs for some ads. If you like these designs, we can add copy and more detail that will help drive traffic to your meetings The later ads are ones that we really felt reflected the LIGHThouse message and therefore we added copy to them

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Rough Ad Designs (Can add copy and text later if you like the designs

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+Ad Campaign 2

This is the main campaign we developed in a series of three ads. If you like the design of other ads, we can add your logo and copy to them to form another campaign.

+Ad Campaign 2

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+Other Ads

Here are another few designs that we liked as well. Please let us know of any edits or improvements you would like to make

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+The End

Please let us know of any changes you would like to make to improve this campaign or anything else we can do for you!