lifting off: content optimization in 2015
TRANSCRIPT
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LIFTING OFF:Content Optimization In 2015
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KERI JAEHNIG
• #SMBInfluencer
• State Senate Commendation
• Founding Author, SteamFeed
• Contributor: Social Media
Today, Search Engine People,
TabSite
• Seen At: Forbes, Business
Insider, Post Planner, Others
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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COFFEE MAKES MY MUG SMILE!What about you?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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LEADING HERE…
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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Lifting Off: Content Optimization in 2015
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THE QUESTION:
• Is your marketing plan calculated to let you soar above your
competition?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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“ALL ABOUT THE CONTENT”
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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KEY: Put out hot content
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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HOT CONTENT
• Easy to read
• Fun or triggering words (also niche words)
• Attractive images
• Optimized for the platform
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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CONTENT OPTIMIZATION
• What we deliver
• Where we deliver it
• How we deliver it
• Who we deliver to
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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WHAT WE DELIVER
• Created Content - Social Posts, Blog posts, Ebooks, Infographics, Presentations, Etc.
• Curated Content - RSS Feeds, Alerts, Sharing Others
• Re-Purposed - Giving new life, Re-sharing
• Promoted Content - Paid media
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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PROMOTED CONTENT?
Gonna havta!
Appropriate balance of organic & paid
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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CAN PEOPLE FIND YOUR CONTENT?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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WHERE WE DELIVER
• Website & Blog - Is yours optimized for SEO?
• Social Channels - On the right platforms?
• Communities & Forums - Connecting with peers
• RSS Feeds - Positioned to find?
• Cameos - Features elsewhere, guest authorship© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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HOW WE DELIVER
• Is it attractive?
• Available on multiple platforms
• Is it mobile-friendly?
• There when they need it?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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Technology is changing…
will you change with it?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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THE RIGHT TOOLSquicker, faster - Or get left behind!
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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WHO WE DELIVER TO
• Email lists
• Social Communities
• IRL Customers
• Public - How are they finding you? (RSS/Alerts)
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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OWN YOUR CHANNELSDisruptive Technologies…
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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So…
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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2015: Lifting Off
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© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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BEFORE LIFTING OFF…
• A-Z Full Service Social Media Management & Marketing
• Mentoring
• Email Consulting (unlimited questions)
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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LIFTING OFF…
• Content-only social media management plans
• Engagement-only social media marketing plans
• Blog & other content plans
• Blog tour management
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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LIFTING OFF…
• Audience Builder
• On-Site Training Programs
• Email Consulting - Unlimited Questions
• Social Business Support - Subscription
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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(CONTENT = VALUE)
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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FUTURE SEEMS BRIGHTin 2015?
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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LEARN MORE: KEEP OPTIMIZING
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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WEBINAR - Q&A• Wednesday, Feb. 11, 2015
• 3:00pm ET
• http://bit.ly/SMQA2015
• Q&A - Anything!
• BONUS: Behind-the-scenes of my processes + more EXCLUSIVE info (surprise bonuses?)
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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LIKEABLE LEAGUE INNER CIRCLESecret Facebook Group = Mentoring + Peer Collaboration
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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LADYBLOGGER 2015
• Join me - #LB2015
• Awesome Speakers - Tips
• Networking
• Saturday, April 11, 2015
• Stay the weekend! ladyblogger.net
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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SPECIFICS - CONTACT ME
• Keri Jaehnig
• ideagirlmedia.com
• facebook.com/ideagirlmedia
• twitter.com/kerijaehnig
• instagram.com/ideagirlmedia
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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Q&A
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia
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Thank you for joining me!
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LIFTING OFF: CONTENT OPTIMIZATION 2015
• Keri Jaehnig
• ideagirlmedia.com
• facebook.com/ideagirlmedia
• twitter.com/ideagirlmedia
• instagram.com/ideagirlmedia
© 2014 Idea Girl Media | ideagirlmedia.com | facebook.com/ideagirlmedia | @kerijaehnig | Instagram: @ideagirlmedia