lift-off & product journal: keep everyone on board! · inception deck • agile samurai -...
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Lift-Off & Product Journal: keep everyone on board!Lorenzo CassuloProduct Owner @ lastminute.com Group
@lorenzocassulo
A few things about me
Hi, I’m Lorenzo
I’m a Product Owner
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What a product owner does?
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The fuel
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The three pillars of the product vision
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When I start a new product
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My tool
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Powerful questions
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LIFT-OFF sessions help me to generate these discussions
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Session Setup
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Guest list Agenda
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LIFT OFF
@lorenzocassulo
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LIFT OFF
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LIFT OFF
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LIFT OFF
WHAT YOU SHOULD ASK?
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Why we build the product?
@lorenzocassulo MUST HAVE
WHY?
WHY?WHY?
WHY?
WHY?
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Can we explain it in 30 sec?
@lorenzocassulo MUST HAVE
ELEVATOR PITCH
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What our customer will do?
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CUSTOMER JOURNEYMUST HAVE
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Who are our neighbours?
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STAKEHOLDERS
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How we will build the solution?
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THE SOLUTION
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What we will NOT build?
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NOT TO DO LIST
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What the News would say about your product?
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IMPACT
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How long will it take?
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RELEASE PLAN
THEN?
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Maximise the ROI of the session
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Keep information alive
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PRODUCT JOURNAL
KEY TAKEAWAYS
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Questions are
a powerful tool
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Discussions allow
you to keep
everyone on board
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Building products is
a never ending
process of discovery
and learning@lorenzocassulo
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To keep the process
alive and healthy you
need tools to
generate discussions
and spread alignment
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REAL PICTURES FROM REAL LIFT-OFFS
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MORE INFO & HELPS
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PRODUCT JOURNAL TEMPLATE
http://bit.ly/prodjournal
LIFT OFF
• Lift-Off - Diana Larsen https://pragprog.com/book/liftoff/liftoff-second-edition
• https://www.infoq.com/interviews/larsen-agile-fluency
INCEPTION DECK
• Agile Samurai - Jonathan Rasmusson https://pragprog.com/titles/jtrap/the-agile-
samurai
• Inception deck: https://agilewarrior.wordpress.com/2010/11/06/the-agile-inception-deck/
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Books & Links
@lorenzocassulo
THANKS! Let’s keep in touch!
lorenzocassulo Thanks to my awesome workmates at lastminute.com for
their support and feedback!
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