lift creative client binder

Guide to ProductsMID 2012 Capstone

Table of Contents

DVD File Index 4Logos Primary Logo 6 Full Color 8 Full Color Reversed 9 One Color 10 One Color Reversed 11 Sub-Brand Logos 12 Youth Football Camp Full Color 13 Full Color Reversed 14 One Color 15 One Color Reversed 16 Football 101 Full Color 17 Full Color Reversed 18 One Color 19 One Color Reversed 20 Marvin Lewis Golf Classic Full Color 21 Full Color Reversed 22 One Color 23 One Color Reversed 24 Marvin Lewis Scholarship Fund Full Color 25 Full Color Reversed 26 One Color 27 One Color Reversed 28 Anniversary Mark Full Color 29 Full Color Reversed 30 One Color 31 One Color Reversed 32Business Essentials 33 Letterhead 34 Business Card 35 #10 Envelope 36 #7 Envelope 37 Folded Card 38 Note Card Front 39 Back 40

2

Folder 41 Email Signature 42Print Materials 43 Infographic 44 Infographic Postcard Outside 45 Inside 46 Learning Is Cool Notebook Learning Is Cool Notebook Cover 47 Learning is Cool Notebook Sticker 48Radio and Television Materials Radio Public Service Announcements 49 NPR Underwriting 50 Television Public Service Announcements 51 Scholar Athletes PSA 52 Learning Is Cool PSA 54Join the team! Video 55 DVD Sleeve Front 61 Back 62 DVD Label 63Tenth Anniversary Video 64Production Cost Report 67 Print 68 DVD Replication 73Media Information 74 Music License 75 NPR 76 CET 78 KET 79 WKRC 81Release Forms 83Contact Information 100

Table of Contents (cont’d)

3

DVD File Index

Disc 1 - Logos, Business Essentials, and Print Materials Logos Primary Logo Full Color (EPS, JPG, PNG, TIF, PDF) Full Color Reversed (EPS, JPG, PNG, TIF, PDF) One Color (EPS, JPG, PNG, TIF, PDF) One Color Reversed (EPS, JPG, PNG, TIF, PDF) Sub-Brand Logos Youth Football Camp Full Color (EPS, JPG, PNG, TIF, PDF) Full Color Reversed (EPS, JPG, PNG, TIF, PDF) One Color (EPS, JPG, PNG, TIF, PDF) One Color Reversed (EPS, JPG, PNG, TIF, PDF) Football 101 Full Color (EPS, JPG, PNG, TIF, PDF) Full Color Reversed (EPS, JPG, PNG, TIF, PDF) One Color (EPS, JPG, PNG, TIF, PDF) One Color Reversed (EPS, JPG, PNG, TIF, PDF) Marvin Lewis Golf Classic Full Color (EPS, JPG, PNG, TIF, PDF) Full Color Reversed (EPS, JPG, PNG, TIF, PDF) One Color (EPS, JPG, PNG, TIF, PDF) One Color Reversed (EPS, JPG, PNG, TIF, PDF) Marvin Lewis Scholarship Fund Full Color (EPS, JPG, PNG, TIF, PDF) Full Color Reversed (EPS, JPG, PNG, TIF, PDF) One Color (EPS, JPG, PNG, TIF, PDF) One Color Reversed (EPS, JPG, PNG, TIF, PDF) Anniversary Mark Full Color (EPS, JPG, PNG, TIF, PDF) Full Color Reversed (EPS, JPG, PNG, TIF, PDF) One Color (EPS, JPG, PNG, TIF, PDF) One Color Reversed (EPS, JPG, PNG, TIF, PDF)

Business Essentials Letterhead (PDF, TIF) Business Card (PDF, TIF) #10 Envelope (PDF, TIF) #7 Envelope (PDF, TIF) Folded Card (PDF, TIF) Note Card (PDF, TIF) Folder (PDF, TIF)

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DVD File Index (cont’d)

Print Materials Infographic (PDF, TIF) Infographic Postcard Outside (PDF, TIF) Inside (PDF, TIF) Learning Is Cool Notebook Learning Is Cool Notebook Cover (PDF, TIF) Learning is Cool Notebook Sticker (PDF, TIF)

Disc 2 - Radio and Television Materials Radio Public Service Announcements NPR Underwriting Script (DOC) Television Public Service Announcements Scholar Athletes PSA Scholar Athletes (MOV, MP4) Scholar Athletes (MOV, MP4) Script (DOC) Learning Is Cool PSA Learning Is Cool (MOV, MP4) Learning Is Cool (MOV, MP4) Script (DOC)

Disc 3 - Join the team! Video DVD Sleeve Front (PDF, TIF) Back (PDF, TIF) QCA Template (PDF) DVD Label Label (PDF, TIF) Join the team! Video Join the team! (MOV, MP4) Script (DOC)

Disc 4 - Tenth Anniversary Video Tenth Anniversary Video (MOV, MP4)

DVD File Index (cont’d)

5

Primary Logo

6

Primary Logo

The logo of the Marvin Lewis Community Fund is friendly and approachable.

The curved shape of the logo suggests the laces of a football. These “laces” also form figures who represent the children the organization assists, and represent members of our community coming together to improve and change lives. The logo demonstrates that there is strength in numbers.

The shape of the logo alludes to the fact that the Marvin Lewis Community Fund uses football as part of a program to help and mentor kids and as a way to raise awareness for an important cause.

Below are the approved variations of this logo. Consult the Brand Standards manual for additional information.

7

File Type File NameEPS Disk 1/ Logos/ Primary Logo/ Full Color/ MLCF_FullColor.epsJPG Disk 1/ Logos/ Primary Logo/ Full Color/ MLCF_FullColor.jpgPNG Disk 1/ Logos/ Primary Logo/ Full Color/ MLCF_FullColor.pngTIF Disk 1/ Logos/ Primary Logo/ Full Color/ MLCF_FullColor.tifPDF Disk 1/ Logos/ Primary Logo/ Full Color/ MLCF_FullColor.pdf

Primary Logo - Full Color

8

File Type File NameEPS Disk 1/ Logos/ Primary Logo/ Full Color Reverse/ MLCF_FullColorReverse.epsJPG Disk 1/ Logos/ Primary Logo/ Full Color Reverse/ MLCF_FullColorReverse.jpgPNG Disk 1/ Logos/ Primary Logo/ Full Color Reverse/ MLCF_FullColorReverse.pngTIF Disk 1/ Logos/ Primary Logo/ Full Color Reverse/ MLCF_FullColorReverse.tifPDF Disk 1/ Logos/ Primary Logo/ Full Color Reverse/ MLCF_FullColorReverse.pdf

Primary Logo - Full Color Reversed

9

File Type File NameEPS Disk 1/ Logos/ Primary Logo/ One Color/ MLCF_OneColor.epsJPG Disk 1/ Logos/ Primary Logo/ One Color/ MLCF_OneColor.jpgPNG Disk 1/ Logos/ Primary Logo/ One Color/ MLCF_OneColor.pngTIF Disk 1/ Logos/ Primary Logo/ One Color/ MLCF_OneColor.tifPDF Disk 1/ Logos/ Primary Logo/ One Color/ MLCF_OneColor.pdf

Primary Logo - One Color

10

File Type File NameEPS Disk 1/ Logos/ Primary Logo/ One Color Reverse/ MLCF_OneColorReverse.epsJPG Disk 1/ Logos/ Primary Logo/ One Color Reverse/ MLCF_OneColorReverse.jpgPNG Disk 1/ Logos/ Primary Logo/ One Color Reverse/ MLCF_OneColorReverse.pngTIF Disk 1/ Logos/ Primary Logo/ One Color Reverse/ MLCF_OneColorReverse.tifPDF Disk 1/ Logos/ Primary Logo/ One Color Reverse/ MLCF_OneColorReverse.pdf

Primary Logo - One Color Reversed

11

Sub-Brand Logos

12

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ Full Color/ MLCF_

FootballCamp_FullColor.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ Full Color/ MLCF_

FootballCamp_FullColor.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ Full Color/ MLCF_

FootballCamp_FullColor.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ Full Color/ MLCF_

FootballCamp_FullColor.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ Full Color/ MLCF_

FootballCamp_FullColor.pdf

Youth Football Camp - Full Color

13

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ Full Color Reversed/ MLCF_

FootballCamp_FullColorReversed.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ Full Color Reversed/ MLCF_

FootballCamp_FullColorReversed.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ Full Color Reversed/ MLCF_

FootballCamp_FullColorReversed.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ Full Color Reversed/ MLCF_

FootballCamp_FullColorReversed.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ Full Color Reversed/ MLCF_

FootballCamp_FullColorReversed.pdf

Youth Football Camp - Full Color Reversed

14

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ One Color/ MLCF_

FootballCamp_OneColor.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ One Color/ MLCF_

FootballCamp_OneColor.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ One Color/ MLCF_

FootballCamp_OneColor.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ One Color/ MLCF_

FootballCamp_One Color.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ One Color/ MLCF_

FootballCamp_OneColor.pdf

Youth Football Camp - One Color

15

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ One Color Reversed/ MLCF_

FootballCamp_OneColorReversed.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ One Color Reversed/ MLCF_

FootballCamp_OneColorReversed.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ One Color Reversed/ MLCF_

FootballCamp_OneColor.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ One Color Reversed/ MLCF_

FootballCamp_OneColorReversed.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Youth Football Camp/ One Color Reversed/ MLCF_

FootballCamp_OneColorReversed.pdf

Youth Football Camp - One Color Reversed

16

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ Full Color/ MLCF_Football101

_FullColor.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ Full Color/ MLCF_Football101

_FullColor.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ Full Color/ MLCF_Football101

_FullColor.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ Full Color/ MLCF_Football101

_FullColor.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ Full Color/ MLCF_Football101

_FullColor.pdf

Football 101 - Full Color

17

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ Full Color Reversed/ MLCF_

Football101_FullColorReversed.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ Full Color Reversed/ MLCF_

Football101_FullColorReversed.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ Full Color Reversed/ MLCF_

Football101_FullColorReversed.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ Full Color Reversed/ MLCF_

Football101_FullColorReversed.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ Full Color Reversed/ MLCF_

Football101_FullColorReversed.pdf

Football 101 - Full Color Reversed

18

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ One Color/ MLCF_Football101_

OneColor.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ One Color/ MLCF_Football101_

OneColor.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ One Color/ MLCF_Football101_

OneColor.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ One Color/ MLCF_Football101_

One Color.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ One Color/ MLCF_Football101_

OneColor.pdf

Football 101 - One Color

19

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ One Color Reversed/ MLCF_

Football101_OneColorReversed.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ One Color Reversed/ MLCF_

Football101_OneColorReversed.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ One Color Reversed/ MLCF_

Football101_OneColorReversed.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ One Color Reversed/ MLCF_

Football101_OneColorReversed.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Football 101/ One Color Reversed/ MLCF_

Football101_OneColorReversed.pdf

Football 101 - One Color Reversed

20

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ Full Color/ MLCF_GolfClassic _

FullColor.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ Full Color/ MLCF_GolfClassic _

FullColor.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ Full Color/ MLCF_GolfClassic _

FullColor.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ Full Color/ MLCF_GolfClassic _

FullColor.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ Full Color/ MLCF_GolfClassic _

FullColor.pdf

Golf Classic - Full Color

21

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ Full Color Reversed/ MLCF_

GolfClassic _FullColorReversed.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ Full Color Reversed/ MLCF_

GolfClassic _FullColorReversed.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ Full Color Reversed/ MLCF_

GolfClassic _FullColorReversed.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ Full Color Reversed/ MLCF_

GolfClassic _FullColorReversed.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ Full Color Reversed/ MLCF_

GolfClassic _FullColorReversed.pdf

Golf Classic - Full Color Reversed

22

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ One Color/ MLCF_GolfClassic

_OneColor.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ One Color/ MLCF_GolfClassic

_OneColor.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ One Color/ MLCF_GolfClassic

_OneColor.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ One Color/ MLCF_GolfClassic

_OneColor.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ One Color/ MLCF_GolfClassic

_OneColor.pdf

Golf Classic - One Color

23

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ One Color Reversed/ MLCF_

GolfClassic _OneColorReversed.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ One Color Reversed/ MLCF_

GolfClassic _OneColorReversed.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ One Color Reversed/ MLCF_

GolfClassic _OneColorReversed.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ One Color Reversed/ MLCF_

GolfClassic _OneColorReversed.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Golf Classic/ One Color Reversed/ MLCF_

GolfClassic _OneColorReversed.pdf

Golf Classic - One Color

24

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ Full Color/ MLCF_

ScholarshipFund _FullColor.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ Full Color/ MLCF_

ScholarshipFund _FullColor.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ Full Color/ MLCF_

ScholarshipFund _FullColor.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ Full Color/ MLCF_

ScholarshipFund _FullColor.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ Full Color/ MLCF_

ScholarshipFund _FullColor.pdf

Scholarship Fund - Full Color

25

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ Full Color Reversed/ MLCF_

ScholarshipFund _FullColorReversed.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ Full Color Reversed/ MLCF_

ScholarshipFund _FullColorReversed.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ Full Color Reversed/ MLCF_

ScholarshipFund _FullColorReversed.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ Full Color Reversed/ MLCF_

ScholarshipFund _FullColorReversed.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ Full Color Reversed/ MLCF_

ScholarshipFund _FullColorReversed.pdf

Scholarship Fund - Full Color Reversed

26

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ One Color/ MLCF_

ScholarshipFund _OneColor.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ One Color/ MLCF_

ScholarshipFund _OneColor.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ One Color/ MLCF_

ScholarshipFund _OneColor.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ One Color/ MLCF_

ScholarshipFund _OneColor.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ One Color/ MLCF_

ScholarshipFund _OneColor.pdf

Scholarship Fund - One Color Reversed

27

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ One Color Reversed/ MLCF_

ScholarshipFund _OneColorReversed.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ One Color Reversed/ MLCF_

ScholarshipFund _OneColorReversed.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ One Color Reversed/ MLCF_

ScholarshipFund _OneColorReversed.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ One Color Reversed/ MLCF_

ScholarshipFund _OneColorReversed.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Scholarship Fund/ One Color Reversed/ MLCF_

ScholarshipFund _OneColorReversed.pdf

Scholarship Fund - One Color Reversed

28

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ Full Color/ MLCF_

AnniversaryMark _FullColor.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ Full Color/ MLCF_

AnniversaryMark _FullColor.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ Full Color/ MLCF_

AnniversaryMark _FullColor.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ Full Color/ MLCF_

AnniversaryMark _FullColor.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ Full Color/ MLCF_

AnniversaryMark_FullColor.pdf

Primary Logo With Mark - Full Color

29

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ Full Color Reversed/ MLCF_

AnniversaryMark _FullColorReversed.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ Full Color Reversed/ MLCF_

AnniversaryMark _FullColorReversed.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ Full Color Reversed/ MLCF_

AnniversaryMark _FullColorReversed.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ Full Color Reversed/ MLCF_

AnniversaryMark _FullColorReversed.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ Full Color Reversed/ MLCF_

AnniversaryMark_FullColorReversed.pdf

Primary Logo With Mark - Full Color Reversed

30

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ One Color/ MLCF_

AnniversaryMark _OneColor.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ One Color/ MLCF_

AnniversaryMark _OneColor.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ One Color/ MLCF_

AnniversaryMark _OneColor.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ One Color/ MLCF_

AnniversaryMark _OneColor.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ One Color/ MLCF_

AnniversaryMark_OneColor.pdf

Primary Logo With Mark - Color Reversed

31

File Type File NameEPS Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ One Color Reversed/ MLCF_

AnniversaryMark _OneColorReversed.epsJPG Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ One Color Reversed/ MLCF_

AnniversaryMark _OneColorReversed.jpgPNG Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ One Color Reversed/ MLCF_

AnniversaryMark _OneColorReversed.pngTIF Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ One Color Reversed/ MLCF_

AnniversaryMark _OneColorReversed.tifPDF Disk 1/ Logos/ Sub-Brand Logo/ Anniversary Mark/ One Color Reversed/ MLCF_

AnniversaryMark_OneColorReversed.pdf

Primary Logo With Mark - One Color Reversed

32

Business Essentials

33

File Type File NamePDF Disk 1/ Business Essentials/ Letterhead/ MLCF_Letterhead.pdf

TIF Disk 1/ Business Essentials/ Letterhead/ MLCF_Letterhead.tif

Business Essentials - Letterhead

34

File Type File NamePDF Disk 1/ Business Essentials/ Business Card/ MLCF_BusinessCard.pdf

TIF Disk 1/ Business Essentials/ Business Card/ MLCF_BusinessCard.tif

Business Essentials - Business Card

Barbara DundeeExecutive Director

Longworth Hall700 West Pete Rose WayUnit 37Cincinnati, Ohio 45203

[email protected](513) 632-5424www.marvinlewis.org

35

File Type File NamePDF Disk 1/ Business Essentials/ #10 Envelope/ MLCF_Envelope_10.pdf

TIF Disk 1/ Business Essentials/ #10 Envelope/ MLCF_Envelope_10.tif

Business Essentials - #10 Envelope

36

File Type File NamePDF Disk 1/ Business Essentials/ #7 Envelope/ MLCF_Envelope_7.pdf

TIF Disk 1/ Business Essentials/ #7 Envelope/ MLCF_Envelope_7.tif

Business Essentials - #7 Envelope

37

File Type File NamePDF Disk 1/ Business Essentials/ Folded Card/ MLCF_FoldedCard.pdf

TIF Disk 1/ Business Essentials/ Folded Card/ MLCF_FoldedCard.tif

Business Essentials - Folded Card

38

File Type File NamePDF Disk 1/ Business Essentials/ Note Card/ MLCF_NoteCard_Front.pdf

TIF Disk 1/ Business Essentials/ Note Card/ MLCF_NoteCard_Front.tif

Business Essentials - Note Card - Front

39

File Type File NamePDF Disk 1/ Business Essentials/ Note Card/ MLCF_NoteCard_Back.pdf

TIF Disk 1/ Business Essentials/ Note Card/ MLCF_NoteCard_Back.tif

Business Essentials - Note Card - Back

40

File Type File NamePDF Disk 1/ Business Essentials/ Folder/ MLCF_Folder.pdf

TIF Disk 1/ Business Essentials/ Folder/ MLCF_Folder.tif

Business Essentials - Folder

41

File Type File NameJPG Disk 1/ Business Essentials/ Email Signature/ MLCF_Email_Signature.jpg

Business Essentials - Email Signature

NamePositionOffice: (000-000-0000)[email protected] | www.marvinlewis.org

42

Print Materials

43

File Type File NamePDF Disk 1/ Print Materials/ Infographic/ MLCF_Infographic.pdf

TIF Disk 1/ Print Materials/ Infographic/ MLCF_Infographic.tifJPG Disk 1/ Print Materials/ Infographic/ MLCF_Infographic.jpg

Print Materials - Join the team! Infographic

44

File Type File NamePDF Disk 1/ Print Materials/ Infographic/ MLCF_Infographic_Postcard_Outside.pdf

TIF Disk 1/ Print Materials/ Infographic/ MLCF_Infographic_Postcard_Outside.tif

Print Materials - Join the team! Postcard - Outside

45

File Type File NamePDF Disk 1/ Print Materials/ Infographic/ MLCF_Infographic_Postcard_Inside.pdf

TIF Disk 1/ Print Materials/ Infographic/ MLCF_Infographic_Postcard_Inside.tif

Print Materials - Join the team! Postcard - Inside

46

File Type File NamePDF Disk 1/ Print Materials/ Learning Is Cool Notebook/ MLCF_Learning_Is_Cool_

Notebook_Cover.pdfTIF Disk 1/ Print Materials/ Learning Is Cool Notebook/ MLCF_Learning_Is_Cool_

Notebook_Cover.tif

Print Materials - Learning Is Cool Notebook Cover

47

File Type File NamePDF Disk 1/ Print Materials/ Learning Is Cool Notebook/ MLCF_Learning_Is_Cool_Sticker.

pdfTIF Disk 1/ Print Materials/ Learning Is Cool Notebook/ MLCF_Learning_Is_Cool_Sticker.

tif

Print Materials - Learning Is Cool Sticker

48

Radio Public Service Announcements

49

Radio Public Service Announcement - Underwriting Script

This underwriting script was crafted for Nation Public Radio stations and could also be used for educational television programs.

Announcer: Funding for Science Friday [Place Holder] is brought to you by the Marvin Lewis Community Fund, promoting education within the community for nearly ten years. Ninety-two cents of every dollar donated to the Marvin Lewis Community Fund is reinvested in programs such as Learning is Cool and the Marvin Lewis Scholarship. To learn more or to join the team, visit Marvin Lewis dot o-r-g.

Radio ScriptLength: 20 SecondsTitle: MLCF UnderwritingClient: Marvin Lewis Community FundWriter: Lift CreativeMusic: The Adventurer. Dewolfe DWCD 0230 – Grab Bag 2.Voice Over: Lindsay Ayliffe – ProComm Voices.* Note: NPR underwriting requires only the script; voice and music added only for stu-dent presentations.

File NameDisk 2/ Radio PSAs/ NPR Underwriting/ MLCF_NPR_Underwriting_Script.doc

50

Television Public Service Announcements

51

Televison Public Service Annountment - Scholar Athletes

TV Script

Length: 30 Seconds

Title: Scholar Athletes

Client: Marvin Lewis Community Fund

Writer: Lift Creative

Music: Success and Achievement 2. Dewolfe DWCD 0286 – Success and Achievement 2.

Voice Over: Lindsay Ayliffe – ProComm Voices

VIDEO AUDIOFADE IN

[B-ROLL OF MARVIN GREETING RYAN REID DURING SCHOLARSHIP CEREMONY]

BRING UP MUSIC FOR 35 FRAMES (SUCCESS AND ACHIEVEMENT – DEWOLFE)

CONTINUE…

[B-ROLL OF MARVIN GREETING RYAN REID DURING SCHOLARSHIP CEREMONY]

BRING UNDER MUSIC

ANNOUNCER: Since 2003, the Marvin Lewis Community Fund has enriched the community by promoting education in Greater Cincinnati.

CUT TO

[MS OF RYAN REID SPEAKING]

Ryan: This scholarship is going to help me a lot in the next four years.

CUT TO

[B-ROLL OF MARVIN SMILING WITH RYAN REID DURING SCHOLARSHIP CEREMONY]

Ryan (Continued): Now I can just focus on going to college.

CUT TO

[THREE CLIPS OF STUDENTS RECEIVING AWARDS AT SCHOLARSHIP CEREMONY]

ANNOUNCER: The Marvin Lewis Commu-nity Fund has awarded scholarships to over 40 deserving student athletes.

This 30-second spot is designed to work in tandem with the “Learning is Cool” television spot.

52

CUT TO

[CU OF BARBARA DUNDEE}

CUT TO

[B-ROLL OF MARVIN LEWIS GREETING SCHOL-ARSHIP RECIPIENTS – 3 SECONDS]

CUT TO

[CU OF BARBARA DUNDEE

BARBARA DUNDEE: Every dollar helps.

When you get a bunch of people putting in 10 dollars then…

…Before you know it you have 20,000 dollars for a scholarship

FADE IN

[WHITE BACKGROUND: MLCF LOGO CEN-TERED ON SCREEN. BELOW THE LOGO IS THE TAGLINE “JOIN THE TEAM.” BELOW THE TAGLINE IS MARVINLEWIS.ORG. ]

ANNOUNCER: To support education in your community, visit marvinlewis.o-r-g.

File NameDisk 2/ Television PSAs/ Scholar Athletes PSA/ MLCF_Scholar_Athletes_PSA_Movie.movDisk 2/ Television PSAs/ Scholar Athletes PSA/ MLCF_Scholar_Athletes_PSA_Movie.mp4Disk 2/ Television PSAs/ Scholar Athletes PSA/ MLCF_Scholar_Athletes_PSA_Script.dox

53

Televison Public Service Annountment - Learning Is Cool

This 30-second spot is designed to work in tandem with the “Scholar Athletes” television spot.

TV Script

Length: 30 Seconds

Title: Learning is Cool



Music: Success and Achievement 2. Dewolfe DWCD 0286 – Success and Achievement 2.


Video AudioCamera up on Marvin Lewis speaking to kids in Youth Football Camp.

Coach Lewis:

We’re here to listen and learn. Just like we should do in school everyday, right?

Oh, yes, if we can’t listen and learn, we have a hard time going very far in life.

CUT TO montage of five STILL images of Learning Is Cool kids in the classroom.

Announcer:

The Marvin Lewis Community Fund, in partner-ship with schools, the Cincinnati Bengals, and local businesses, offers “Learning Is Cool.” This educational incentive program rewards students who achieve top grades throughout the school year.

CUT TO white background

LOGO centered on screen

TAG LINE: Join the Team

BELOW TAG LINE: www.marvinlewis.org

Announcer:

Join the team, and support education. To learn more, visit Marvin Lewis dot O-R-G.

File NameDisk 2/ Television PSAs/ Learning Is Cool PSA/ MLCF_Learning_Is_Cool_PSA_Movie.movDisk 2/ Television PSAs/ Learning Is Cool PSA/ MLCF_Learning_Is_Cool_PSA_Movie.mp4Disk 2/ Television PSAs/ Learning Is Cool PSA/ MLCF_Learning_Is_Cool_PSA_script.doc

54

Join the team! Video

55

Join the team! Video

The “Join the Team!” video will appear on the Marvin Lewis Community Fund website, and on DVD’s that can be distributed to participants in MLCF events, and by mail.

TV Script

Length: 4:21

Title: Join the team!



Music: Mountain View. Dewolfe DWCD 0548 – Natural Soundtracks.


VIDEO: AUDIO:MOVING PICTURES OF HOMETOWN HUDDLE AND LEARNING IS COOL

Narrator: Since 2003, the Marvin Lewis Community Fund has made a positive im-pact on the lives of hundreds of thousands of residents of the Greater Cincinnati area.

Founded by Marvin and Peggy Lewis, the Marvin Lewis Community Fund enriches the lives of young people and their families,

VIDEO OF SCHOLARSHIP RECIPIENTS HOLDING CHECKS

by focusing on education and personal achievement.

MOVING PICTURES OF THE MARVIN LEWIS FOOTBALL CAMP AND THE HOME-TOWN HUDDLE

The Fund also supports initiatives that en-courage healthy, active lifestyles and pro-mote continuous involvement in actions that benefit the community.

MARVIN LEWIS ON CAMERA Marvin: We’re trying to impact SLOW MOVEMENT OVER LEARNING IS COOL PHOTOS

the futures of young people and that can be through academics, it can be through athlet-ics, just

MARVIN LEWIS ON CAMERA providing the opportunity for them to see that we can help shape their life, a better life for them.

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SLOW MOVEMENT OVER LEARNING IS COOL PHOTOS

Narrator: Our most important programs support education, including Learning is Cool

VIDEO OF SCHOLARSHIP RECIPIENT RE-CEIVING CHECK

and the Marvin Lewis Scholarship Fund.

CU OF LEARNING IS COOL FOOTBALLS

CUT TO MARVIN LEWIS ON CAMERA

Marvin: Learning Is Cool was a program that was designed in the Cincinnati Public Schools.

BARBARA DUNDEE ON CAMERA Barbara: And right now we have 24,000 kids in that program in Covington Indepen-dent Public Schools, Cincinnati Public, and North College Hill Schools and we’re hop-ing to expand pretty soon.

LEARNING IS COOL 2012 ACADEMIC AWARDS CEREMONY FOOTAGE

Narrator: Learning is Cool is an edu-cational incentive program for students in grades 1 through 12.

Participating students get support for work-ing hard and staying in school.

At the Learning Is Cool awards ceremony, students who make the “A” Honor Roll are rewarded with medals and prizes presented by Bengals players and coaches, including Coach Lewis.

MARVIN LEWIS ON CAMERA Marvin: It’s been a wonderful program, we’ve seen just incredible results. We get great feedback.

TEXT ON SCREEN IN FRONT OF BLURRED IMAGE OF FOOTBALL FIELD

SINCE IT’S BEGINNING LEARNING IS COOL HAS INCREASED “A” HONOR ROLL ACHIEVEMENTS BY 110%

Narrator: In less than five years, Learning Is Cool has fostered a 110% increase in “A” Honor Roll students across all participating schools.

MARVIN LEWIS ON CAMERA Marvin: Two things that are very gratify-ing that we’ve been able to do: Number one, the recognition by parents telling us how their child, son or daughter, who once was not motivated to do well in school has turned the corner and now wants to do well.

XAVIERA RIDLEY AND SONS ON CAMERA Xaviera : Last year, he was so-so, but this year he was awesome… just awesome.

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BARBARA DUNDEE ON CAMERA Barbara: And when you have a kid say to you, “this is the best day of my life,” it’s amazing. It really gives me chills just think-ing about it.

FOOTAGE OF SCHOLARSHIP RECIPIENT AT MLCF OFFICE

Narrator: The Marvin Lewis Scholarship Fund supports outstanding high school stu-dent athletes, male and female, with college scholarships.


FOUR $20,000 SCHOLARSHIPS PER YEAR SINCE 2003

On average, four scholarships have been awarded each year since 2003.

MARVIN LEWIS ON CAMERA

CUT TO MARVIN LEWIS COMMUNITY FUND OFFICE

CUT TO SCHOLARSHIP RECIPIENT WALK-ING IN FRONT DOOR

Marvin: …the candidates that really stand out the most are the young people that are full of life. You can tell they’re passion-ate about what they want to do in college and in their life thereafter. They really have worked hard in giving back to their commu-nity. I think those are the ones that we have found to be the most successful.

RYAN REID ON CAMERA Ryan Reid: The scholarship’s the finish-ing piece, now I can just focus on going to college.

MALIKA SMOOT ON CAMERA Malika Smoot: I feel like it’s everyone’s duty to give back and to help out others.

ENHANCED IMAGES OF STUDENTS RECEIVING MEDALS AT ACADEMIC ACHIEVEMENT CELEBRATION

Narrator: Your donations to the Marvin Lewis Community Fund will help young people in our community.


92 CENTS OF EVERY DOLLAR IS DIRECTLY REINVESTED

Ninety-two cents of every dollar donated is directly reinvested in our activities like Learn-ing Is Cool and the Scholarship program.

FOOTAGE OF SCHOLARSHIP RECIPIENT WALKING INTO MLCF OFFICE AND MLCF STAFF GETTING LEARNING IS COOL RE-WARDS READY FOR STUDENTS

FADE TO BLACK

To continue our important work, we need your support.

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FADE UP FROM BLACK

BARBARA DUNDEE ON CAMERA

Barbara: I think that people assume, because Marvin’s name is on the door that we’re a much bigger and much richer of an organization than we really are. We really need help from the community to keep these programs going.

MARVIN LEWIS ON CAMERA Marvin: I think it doesn’t matter monetarily the level of support.

BARBARA DUNDEE ON CAMERA Barbara: Every dollar helps, I don’t care if it’s five dollars or ten dollars or a dollar fifty, every dollar helps and that can help us help more kids in the community and raise the education level of our general community, which is going to make the community a bet-ter place to live.

VIDEO CAPTURED FROM COMPUTER SCREEN NAVIGATING TO THE DONATE BUTTON ON THE MARVINLEWIS.ORG PAGE

ENDING 1 – WEB

Help us right now. Click the “donate” button on our homepage, and make life better for the kids of our community.

VIDEO CAPTURED FROM COMPUTER SCREEN NAVIGATING TO THE DONATE BUTTON ON THE MARVINLEWIS.ORG PAGE

ENDING 2 – DVD

Narrator: To learn more about how you can help, visit MarvinLewis dot o-r-g

SLOW MOVEMENT ACROSS STILL IMAGE OF STUDENT

ENDING 2 (con’t) – DVD

Narrator: To help us right now, click the “donate” button on our home page to make life better for kids in our community.

MARVIN LEWIS ON CAMERA ENDING – BOTH

Marvin: We need your help, so join the team.

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MLCF LOGO, JOIN THE TEAM!, marvin-lewis.org

File NameDisk 3/ Join the team! Video/ MLCF_Join_The_Team_Movie.movDisk 3/ Join the team! Video/ MLCF_Join_The_Team_Movie.mp4Disk 3/ Join the team! Video/ MLCF_Join_The_Team_Script.doc

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File Type File NamePDF Disk 3/ DVD Sleeve/ MLCF_DVD_Sleeve_Front.pdf

TIF Disk 3/ DVD Sleeve/ MLCF_DVD_Sleeve_Front.tif

Join the team! Video - DVD Sleeve - Front

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File Type File NamePDF Disk 3/ DVD Sleeve/ MLCF_DVD_Sleeve_Back.pdf

TIF Disk 3/ DVD Sleeve/ MLCF_DVD_Sleeve_Back.tif

Join the team! Video - DVD Sleeve - Back

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File Type File NamePDF Disk 3/ DVD Label/ MLCF_DVD_Disc_Label.pdf

TIF Disk 3/ DVD Label/ MLCF_DVD_Disc_Label.tif

Join the team! Video - DVD - Disc Label

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10th Anniversary Video

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Tenth Anniversary Video

Video

Length: 1:58

Title: 10th Anniversary Video



Music: In the End. DWCD 0336 track 9

Speakers:

Scholarship Recipient: Christopher Crowder

Scholarship Recipient: Kristen Gebhardt

Scholarship Recipient Group of 2012 and Families

Learning is Cool Family: Xaviera Ridley (Mother) Stephan (Son) Estaban (Son)

Learning is Cool Family: Chris Knueven (Father) PJ (Son) Toby (Son)

Learning is Cool Family: Ryan Parson (Father) Tosha (Mother)

The 10th anniversary video will be shown at the Marvin Lewis Community Fund 10th anniversary event, before a speech.

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Learning is Cool Family: Rick Roudebush (Father)

Bobby Gayol, Rebecca Schnieder, Emily Otten, Nick Aleshin, Robin Collins, Jeremiah

Dickson, Josh Fenn, Ed Bruker

File NameDisk 4/ Tenth Anniversary Video/ MLCF_Tenth_Anniversary_Movie.movDisk 4/ Tenth Anniversary Video/ MLCF_Tenth_Anniversary_Movie.mp4Disk 4/ Tenth Anniversary Video/ MLCF_Tenth_Anniversary_Script.doc

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Production Cost Report

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Production Cost Report - Print

The following materials need to be printed for the Marvin Lewis Community Fund:

• Letterhead(8.5”x11”)• BusinessCards(3”x2.5”)• Envelopes(StandardA10)• Thankyoucards• Notecards(5”x7”)• Envelopes(A7)• Jointheteam!poster• Jointheteam!foldedpostcard• TwoPocketFolders• LearningisCoolNotebook• StickersforLearningisCoolNotebook

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Berman Printing

http://bermanprinting.com/

512-421-1600

Berman Printing is located at 1441 Western Avenue in Cincinnati, Ohio, and Berman Printing has done print work for the Marvin Lewis Community Fund in the past.

Item Size Quantity Substrate PricingLetterhead 8.5”x11 250

500

70# Husky O/S opaque

$700.00 ($2.80 each)

$720.00 ($1.44 each)Business Card 3”x2.5” 250

500

100# gloss cover $210.00 ($0.84 each)

$220.00 ($0.44 each)Envelope #10 250

500

#70 Husky O/S opaque

$865.00 ($3.46 each)

$960.00 ($1.92 each)Thank You Card 5”x7” folded 250

500

80# matte cover $345.00 ($0.70 each)

$460.00 ($0.92 each)Envelopes for Card

A7 250

500

#70 Husky O/S opaque

$800.00 ($3.20 each)

$895.00 ($1.79 each)Join the Team! Poster

11”x17” 50

100

100# gloss text $145.00 ($7.25 each)

$165.00 ($1.65 each)DVD Sleeve 5”x5” 100 12pt C2S $534.00 ($5.34 each)Two Pocket Folder 9”x12” 100 12pt C2S $1,610.00 ($16.10

each)LIC flyer stickers 1.5” round 250

500

60# gloss P/S $270.00 ($1.08 each)

$280.00 ($0.56 each)

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FedEx Office

http://www.fedex.com/us/office/index.html

FedEx Office is an online-based print company that could be used for small runs of materials on an as needed basis.

Item Size Quantity Substrate PricingLetterhead 8.5”x11 250 70 lb, 92 bright $134.99 ($0.54 each)

Business Card 3”x2.5” 250

500

110 lb Glossy Cardstock

$39.99 ($0.16 each)

$49.99 ($0.10 each)Envelope #10 250 $109.99 ($0.44 each)

Thank You Card 5”x7” folded 250

500

100lb Matte Cardstock

$289.99 ($1.16 each)

$459.99 ($0.92 each)Envelopes for Card

5.25”x7.25” 250 $99.99 ($0.40 each)

Join the team postcard

5”x7” folded 250 100lb Cardstock $289.99 ($1.16 each)

Two Pocket Folder 9”x12” 250 200 lb Coated Cardstock

$479.99 ($1.92 each)

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PrintingForLess.com

http://www.printingforless.com/

Printingforless.com is an online based printing company with a focus on large volume print runs.

Size Quantity Substrate PricingLetterhead 8.5”x11 250

500

Hammermill 70# Lustre

$157.61 ($0.63 each)

$168.33 ($0.34 each)Business Card 3”x2.5” 500 120# Gloss

Cover 14 pt$68.90 ($0.14 each)

Envelope #10 250

500

Hammermill 70# Lustre

$210.11 ($0.84 each)


500

120# Dull/ Matte Cover 14 pt

$223.39 ($0.99 each)

$269.28 ($0.63 each)Envelopes for 5”x7” Card

5.25”x7.25” 250 $22.95 ($0.10 each)

Join the Team Poster

11”x17” 50 100# Gloss Text $364.51 ($7.02 each)

Join the team postcard

5”x7” folded 250 120# Gloss Cover 14 pt

$287.14 ($1.24 each)

Postcard 5”x7” 500

1000

120# Gloss Cover 14 pt

$180.68 ($0.36 each)

$211.93 ($0.21 each)Two Pocket Folder 9”x12” 250

500

120# Gloss Cover stock

$902.96 ($3.61 each)

$995.00 ($1.99 each)

Printingforless.com also offers several bundle options, which would lower prices. An order of 250 of both letterhead and envelopes would be $312.03 ($1.25 for one set), while an order of 500 would be $347.18 ($.69 for one set). They also offer a box of 500 business cards for free if letterhead and envelopes are printed as a bundle.

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48 Hour Printing

http://www.48hourprint.com/

Item Size Quantity Substrate PricingLetterhead 8.5”x11 250

500

$153.00 ($0.62 each)

$170.00 ($0.34 each)Business Card 3”x2.5” 250

500

Gloss Cover 14 pt

$46.00 ($0.19 each)

$55.00 ($0.11 each)Envelope #10 250

500

70# Opaque text $187.00 ($0.75 each)


500

Matte Cover 14 pt

$292.00 ($1.17 each)

$320.00 ($0.64 each)Envelopes for 5”x7” Card

A7 250

500

$194.00 ($.078 each)

$211.00 ($0.43 each)Join the Team Poster

11”x17” 250

500

100# Gloss Text $274.00 ($1.10 each)

$321.00 ($0.65 each)Join the team postcard

5”x7” folded 250

500

Gloss Cover 14 pt

$292.00 ($1.17 each)

$320.00 ($0.64 each)Notecard 5”x7” 500

1000

14pt Matte Cover $169.00 ($0.34 each)

$199.00 ($0.20 each)w

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Production Cost Report- DVD Replication - Join the team! Video

QCA

http://go-qca.com/

QCA specializes in CD and DVD replication, as well as Disc and Sleeve Printing.

500 DVD’s in full-color jackets - $1055.50

1000 DVD’s in full color jackets - $1131.00

• Three color high quality on-disc printing

• Color proof sent overnight

• Printing of 5” mini jacket, full color front and back

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Media Information

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Cincinnati State

Multimedia Information Design

Music License

The products listed in the table below contain music from the DeWolfe Music Library, which is currently licensed to Cincinnati State. Use of any of the products for commercial purposes could require addi-tional licensing.

For more information about music licensing and usage, please contact:

Mike Tekulve

Cincinnati State Studio Manager

Phone: (513)-569-4764

Email: [email protected]

Product Song Name AlbumMLCF Underwriting (Radio P.S.A.)

The Adventurer DeWolfe DWCD 0230 – Grab Bag 2.

Scholar Athletes (TV P.S.A.) Success and Achievement 2 DeWolfe DWCD 0286 – Success and Achievement 2.

Learning is Cool (TV P.S.A.) Success and Achievement 2. DeWolfe DWCD 0286 – Success and Achievement 2.

Join the Team! Mountain View DeWolfe DWCD 0548 – Natural Soundtracks.

10th Anniversary In the End DeWolfe DWCD 0336 – The Rock Chart.

Music License

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National Public Radio

CPR Copy Guidelines, May 2009

Cincinnati Public Radio Underwriting Copy Guidelines How to creating brief, uncluttered messages that meet the needs of sponsors, resonate with listeners and comply with FCC’s non-commercial requirements. Copy should include:

1) Your business or organization’s name or that of the subsidiary, legal DBA, operating division or parent company to be read after an opening phrase such as, “Support comes from…”

2) Credits can also contain: • Non-promotional, value-neutral descriptions of organizations, products and services. (This

includes items like origin of the product, intended use, form of delivery or method of preparation, and product content)

• Organization mission language that identifies and does not promote or state an opinion. • Established (verbatim) corporate slogan that complies with all FCC underwriting wording. • Location information (e.g., neighborhood, street address, phone number, web address). • Duration of time in business.

3) Under FCC regulation, credits can NOT contain: • Statements of price information, interest rates, discounts, specific financing information or words

like free or complimentary or other inducements to buy sell, rent or lease • Claims of comparison or language that is promotional or self-congratulatory in nature (words like

best, fastest, biggest, premiere, legendary, famous or renowned) • Calls to action (“give us a call, visit us at, see our”) • Personal pronouns such as “we” or “our” that give the impression of station endorsement • Descriptive language that is subject to interpretation by the listening audience • Testimonials or ranking information • Expression of a viewpoint on a controversial issue • Support of or opposition to a political candidate.

4) General Policies: • Standard credits are 20 seconds or less. • Final copy must be ready to record at least three days before scheduled start date. • Copy can not place the announcer in the first person. • No pre-recorded copy is accepted; all messages will be recorded by Cincinnati Public Radio’s on-

air personnel. • Messages must use proper grammar. No sentence fragments or run-on sentences. • Where possible, use one point of contact—address, phone or website. • Ensure that date references in copy coincide with the day they will be broadcast (e.g., tomorrow,

this weekend, etc.). • No advocacy, political, ballot, or issue advertising.

Final approval of copy lies with Cincinnati Public Radio. Cincinnati Public Radio reserves the right to reject potential underwriting in the event of conflicts of interest, inappropriateness or adverse listener reaction, misperception or confusion or demands for editorial influence. Cincinnati Public Radio reserves the right to refuse to accept underwriting from companies, businesses, organizations, or any other entities deemed to be inconsistent with Cincinnati Public Radio's image, not of general interest to Cincinnati public Radio listeners, or that could be detrimental to the welfare and image of the station.

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Rate Card Effective As Of Jan. 1, 2012

Cincinnati Public Radio Underwriting Rates

Monday-Friday, specific dayparts

Mon-Fri Daypart WVXU91.7

WGUC90.9

Combo$/2 spots

5a – 10a Morning Drive $95 $50 $120 10a – 3p Mid-day $65 $45 $90 3p – 8p Afternoon Drive $95 $50 $120 8p – 12a Evening $30 $30 $45 Saturday-Sunday, specific dayparts

Sat-Sun Daypart WVXU91.7

WGUC90.9

Combo$/2 spots

5a – 10a Morning Drive $40 $25 $50 10a – 3p Mid-day $60 $25 $65 3p – 8p Afternoon Drive $40 $25 $50 8p – 12a Evening $20 $15 $25

Rotation Plans WVXU91.7

WGUC90.9

Combo$/2 spots

Three-Part M-F *(5a – 8p) $75 $40 $95 Three-Part S-Su *(6a – 8p) $50 $20 $55 Four-Part M-F **(5a – 12a) $55 $30 $70 Four-Part S-Su **(5a – 12a) $30 $15 $30 Weekday Prime Rotator *(5a – 8p) $70 $40 $90 Weekend Prime Rotator *(7a – 7p) $45 $20 $50 Run Of Station (Mon-Sun) $55 $30 $60 *Rotate spots evenly through three prime dayparts; **Rotate spots evenly through all dayparts

• Gross Rates • Combination Rates require equal spot distribution between stations • Premiums: Shortened Dayparts (20%); Specific Programs (50%). • Discounts are available for 3-month 6-month and 12-month schedules. • Volume discounts are available based on total investment.

77

CET

Sponsorship Opportunities

Strategically position your company with CET’s quality pro-gramming

Corporations and businesses can make a difference by sponsoring programs that are broadcast on CET.

The mission of CET is to provide education and enrichment in both living rooms and classrooms by reaching 2 million residents, 470,000 students and 37,000 teachers. Through PBS and local programming, CET positively impacts our community with rich and diverse resources. It is because of the support of corporate and business partners that we can fulfill this mission. And for that we are grateful.

Image enhancement and credibility are vital to the success of a business. And by stra-tegically positioning your company with PBS you address these issues while creating a cause related marketing approach. This sends a genuine message to people who see your company on CET that you care about our community by supporting the station, and therefore care about them.

Supporting quality programming on public television also enables your company to reach a very loyal audience with financial means. The following demonstrates our viewers have buying power, and prestige in the community to support you too.

CET offers numerous local public television sponsorship opportunities on TV or on-line at CETconnect.org. We will be happy to show you the available opportunities and develop a strategic plan with you to accomplish your goals. To find out more about Corporate Underwriting on CET, please contact Dave Kramer at 513-345-6556 or email [email protected].

78

KET

On-Air Sponsorship

KET impacts the lives of Kentuckians at all stages of life. ... KET also promotes lifelong learning and prepares adults

for the workforce. Lexmark is a proud supporter of KET.

Kathy Hillyard

Manager, Corporate Citizenship, Lexmark

KET is Kentucky’s only statewide media source, reaching 4 million viewers across the Commonwealth and in parts of

the seven surrounding states.

Businesses, associations, nonprofit organizations, and foundations can receive recognition spots, produced by KET

using voice-over copy and visuals provided by the organization, at the beginning and end of programs they choose

to underwrite. These underwriters reach a desirable audience; capitalize on their association with KET›s quality and

credibility; and strengthen their relationships with customers, employees, shareholders, government officials, commu-

nity leaders, neighbors, and friends.

How does KET›s on-air recognition benefit your business?

• Build brand loyalty: KET builds brand identification and strengthens your corporate image. Corporate

partners benefit from the «halo effect» of being associated with KET and its mission to make a meaningful

contribution in their community.

• Double your visibility ... stretch your budget: KET›s two broadcast channels offer double the market

coverage in Kentucky and in parts of seven states. As Kentucky›s only statewide media source, KET offers a

unique marketing opportunity no other advertising medium can match—and at a fraction of the cost of tra-

ditional advertising. Whether you make a tax-deductible gift from your marketing budget, your philanthropy

budget, or a combination of both, your support of KET is much more than advertising. You are advancing the

mission of KET and the well-being of your community and your business.

• Reach your target demographic: Using internal data, KET can define the viewing audiences of programs

available for sponsorship. Targeted messaging enables corporations to speak directly to their constituents.

• Stand out in an uncluttered environment: In commercial hour-long broadcasts, nearly 17 minutes may

be used for ads, with individual messages sandwiched between direct competitors vying for the same view-

ers› attention. With our uninterrupted programming, KET restricts interstitial time to 5 minutes, 21 seconds

or less. The results? An incredible 80% of parents with children under 3 could recall seeing a sponsor mes-

sage for Libby›s Juicy Juice because of its national sponsorship of Arthur.

Join our distinguished group of On-Air Sponsors by selecting one of our many wonderful local or national programs to

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underwrite today! For information on how to get started, contact

(859) 258-7228

Commonwealth Fund for KET

560 Cooper Drive

Lexington, KY 40502-2200

toll-free: (800) 866-0366

80

WKRC

Public Service Announcements and posting events on the LOCAL 12 Community Calendar

LOCAL 12 is proud to serve the Tri-State community, supporting hundreds of non-profit organizations and their good works. These are the guidelines for public service announcements (PSAs) sent to LOCAL12.**PSAs will be screened for quality and subject matter. They should address issues of concern to the TriState or causes that will make life in our area better.**Organizations sending PSAs must be able to provide proof of tax exempt status.**Keep the commercial aspects of an event out of your spot. Provide viewers with a number to call or a web address to check in your spots.**Spots should be in beta sp format.**Check to make sure the who, what, when, where and why are mentioned.**Be sure and include how many spots are on your tape, their length and a deadline for them to stop airing.**PSAs should arrive at the station at least 6 weeks before your event.LOCAL12 1906 Highland Ave. Cincinnati, OH 45219For written announcements email [email protected] or fax 513.763.5654 with attention to Community Connection. There is no guarantee your spot will air. Spots will be added to our PSA rotation at the discretion of our Public Service Director. If you have any questions or need more information please [email protected]. Thanks again for your interest!Public Service Director LOCAL12 Community Connection 513.763.5500 Community Calendar Events: To list your event on the LOCAL12.com Community Calendar, send your information to the following: Public Service Director WKRC-TV 1906 Highland Ave. Cincinnati, OH 45219 Attn: Community Calendar or [email protected]

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WKRC Station Information

WKRC-TV 1906 Highland Ave Cincinnati, OH 45219 513-763-5500 Driving DirectionsWKRC-TV Phone Directory Business Office (513) 763-5408 Creative Services/ Station Promotion (513) 763-5414 Engineering (513) 763-5515 Viewer Comment Line (513) 763-5599 Sales Department (513) 763-5485 Click for Sales Staff Directory News Hotline (513) 579-1212 Newsroom Fax (513) 421-3820 **IF YOU HAVE A QUESTION PERTAINING TO THE PROGRAMMING SCHEDULE OR TONIGHT›S BROADCAST SCHEDULE, SEND US AN EMAIL TO THE ADDRESS BELOW.Station Programming/ TV Listings Questions [email protected] Webmaster -Email

Public Service Announcements and Community Calendar Events Public Service Director WKRC-TV 1906 Highland Ave. Cincinnati, OH 45219 Attn: Community Calendar [email protected] Click here for more information.General Manager (513) 763-5402

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Release Forms

83

Contact Information

100

Cincinnati State Technical and Community College

Instructors: Pam Ecker - Technical & Professional Communication [email protected] 513-569-1722 Jason Caudill 513-569-1777 [email protected] Dave Killen - Audio/Video Production [email protected] 513-569-4960 David Hoctor - Multimedia & Web Design [email protected] 513-569-4961

Cincinnati State Technical and Community College3520 Central ParkwayCincinnati, Ohio 45223513-569-1500

101

lift creative client binder

Documents

color eps

color reversed eps

tif folder pdf

tif learning

tif business card pdf

pdf football

envelope pdf

tif folded card pdf