lift 2016: measuring “cool”: using data to build an iconic brand by carmen villafañe

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Page 1: LIFT 2016: Measuring “Cool”: Using Data to Build an Iconic Brand by Carmen Villafañe
Page 2: LIFT 2016: Measuring “Cool”: Using Data to Build an Iconic Brand by Carmen Villafañe
Page 3: LIFT 2016: Measuring “Cool”: Using Data to Build an Iconic Brand by Carmen Villafañe
Page 4: LIFT 2016: Measuring “Cool”: Using Data to Build an Iconic Brand by Carmen Villafañe
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Page 6: LIFT 2016: Measuring “Cool”: Using Data to Build an Iconic Brand by Carmen Villafañe
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