lift 2016: from crisis to convos - listening to your fans by brian simpson and matthew knell
TRANSCRIPT
#LIFTSocial
From Crisis to Convos: Listening to Your Fans
Brian Simpson (@simpson244), IndyCarMatthew Knell (@matthewknell), About.com
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IndyCar photo
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Passionate Brian fan photo
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MentionsIndyCar social gets
383,000 Mentions from fans during the Indy 500!
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#Indy500 Race Day
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Tweets
StreamTweetsOverTime
Retweets @Replies Mentions
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3 Top Tips
• Identify your “ecosystem”• Build an arsenal of content.• Be authentic.
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FOLLOW INDYCAR
/INDYCAR
@INDYCAR
@INDYCAR
INDYCAR
QUESTIONS
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MOREINFO:http://mknell.co/socialindycar
Thank You
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