Lifetime Fitness

STYLE GUIDE 2018

NEW CONCEPT VS. OLD CONCEPT

Lifetime Fitness

STYLE GUIDE 2018 STYLE GUIDE 2018

OLD CONCEPT

Lifetime fitness has always been knownas a bold company and there logo depictsthat aspect of the brand. The typeface is bold and monotoned in color. It looks verygeared toward men and has a standoff feel.With this old look, I feel like the companyhas lost their momentum for their growth.

NEW CONCEPT

Lifetime fitness needs to expand and hit their target market more with their logo. The redesign I have created is less masculine and is geared towards men and women. The green color is more soothing and powerful than a simple gray color. The font is less harsh and the color concepts work better than a light gray.

ProductDesign

Uniform Design

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WATER BOTTLE

Lifetime Fitness is rolling out a brand of their own water bottle to sell at the gym. It holds 32 oz. of water and can be used to refill.

DRAWSTRING BAG

Lifetime Fitness will have a store that will sell personal gear to hold personal belongings while they are enjoying their workout. T-shirt

Lifetime Fitness believes in comfort wear when working. The t-shirt design is a soft t-shirt that isn’t too tight and will boost moral. Black leggings or shorts will go with the top.

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C - 62M - 0Y- 63K- 0

C - 75M - 68Y- 67K- 90

Color Palette Alternate Logo

OPTION 2

This alternate logo allows your to just use the two letter forms of L and F to showcase the logo. This would be great for packages or on products of Lifetime Fitness.

OPTION 1

This alternate logo allows for the F to be changed to white if the package is a dark color such as black or brown. This allows the logo to still be seen no matter the package color.

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Motter Tektura

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

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The Brooklyn

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 !

The Brooklyn Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 !MOTTER TEKTURA

THE

BRO

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Fonts Included In Logo

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Lifetime Fitness Branding

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Web Applications

WEBSITE

There is a link on the website that will take the viewer to this page to join group classes at Lifetime Fitness, which brings in more revenue.

MOBILE APP

This is a mobile app advertisement for personal training that is offered through Lifetime Fitness.

Interior &Exterior

EXTERIOR

This would be the logo on the outside of the building. It would go on the top of the building right above the windows and would not include the words Lifetime Fitness.

INTERIOR

This would be the logo on the welcome table of the gym. It would go on the middle of table and centered and would not include the words Lifetime Fitness.

Sinage Vehicle DesignSTYLE GUIDE 2018 STYLE GUIDE 2018

BACK

The back will showcase the logo and the dark gray to compliment the light green from the logo.

FRONT

The front will showcase the green used in the logo and will also spread onto the sides.

Billboard

The billboard will contain the logo in the right hand corner and advertise that they NEED Lifetime Fitness to fully succeed their fitness goals.