lifestyle internet magazine - posta...
TRANSCRIPT
MEDIA KIT 2016
LIFESTYLE INTERNET MAGAZINE
ABOUT US
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ABOUT US
POSTA-MAGAZINE – ONLINE PUBLICATION ABOUT QUALITY OF LIFE, COMPILATION OF
PROFESSIONAL, AUTHORITATIVE REPORTS AND INTERVIEWS. ESTABLISHED IN 2011. WE REALIZE THAT OUR READERS ARE BUSY PEOPLE WHO VALUE THEIR TIME. WE WILL PROVIDE THEM DAILY WITH THE MOST INTERESTING NEWS AND STORIES: PERSONAL HISTORY AND PATHS TO SUCCESS OF FAMOUS PEOPLE; ANNOUNCEMENTS OF MAJOR CULTURAL AND SPORTING EVENTS; TRENDS AND NEWS OF THE BEAUTY AND FASHION INDUSTRIES; TRAVEL IDEAS, GIFT GUIDES, THE BEST RESTAURANTS, THE NECESSARY ADDRESSES AND RECOMMENDATIONS.
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ABOUT US
YANA RUDKOVSKAYA OUR MUSE & PRODUCER
TATIANA SABURENKOVA FOUNDER & EDITOR-IN- CHIEF
YANA IS A FAMOUS IT-GIRL,
MUSIC PRODUCER OF DIMA BILAN (FAMOUS RUSSIAN SINGER), MANAGER AND WIFE OF EVGENY PLUSHENKO – ONE OF THE MOST SUCCESSFUL OLYMPIC CHAMPIONS IN MODERN FIGURE SKATING.
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TATIANA IS A
PROFESSIONAL JOURNALIST. SHE LAUNCHED “HELLO!” MAGAZINE IN RUSSIA AND WAS EDITOR-IN-CHIEF AT “OK!” MAGAZINE FOR 6 YEARS.
AUTHORS & COLUMNISTS
OUR AUTHORS ARE NOT ONLY PROFESSIONAL JOURNALISTS, BUT
ALSO OPINION FORMERS, CELEBRITIES, BUSINESSMEN, EXPERTS IN FASHION, BEAUTY AND HEALTH, ARTS, TOURISM, HOSPITALITY, THE AUTOMOTIVE INDUSTRY AND MODERN TECHNOLOGY.
EVERY DAY WE GIVE PROFESSIONAL ADVICE FOR BETTER LIVING
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AUDIENCE
TARGET AUDIENCE OF POSTA-MAGAZINE – OUR READERS ARE ACCUSTOMED TO CHOOSING ONLY THE BEST.
THEY ARE SUCCESSFUL, ACTIVE, ALWAYS LOOKING FOR SOMETHING INTERESTING, THEY LOVE TO WORK AND LIVE THEIR LIVES TO THE FULL. THEY WANT TO BE AWARE OF EVERYTHING HAPPENING IN THE WORLD: • EXHIBITIONS, PERFORMANCES, MUSIC EVENTS • FASHION SHOWS, AUTOSHOWS • GASTRO TOURS BY PROFESSIONAL CHEFS AND CULINARY MASTER CLASSES • EXCLUSIVE HOTELS
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AUDIENCE
Data source: Yandex.Metrika, July 2016 ., Facebook, Instagram
2 500 000 MONTHLY PAGE VIEWS
600 000 MONTHLY UNIQUE VISITORS
32 500 FACEBOOK FOLLOWERS
58 000 INSTAGRAM FOLLOWERS
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Unique visitors Page views
59% | 41%
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AUDIENCE
Data source: Yandex.Metrika, July 2016
59% 20%
21%
Moscow
Saint-Petersburg
Other regions
2%
15%
45%
22%
16%
Less than 18 years-old 18-24 years-old
25-34 years-old 35-44 years-old
45+ years-old
MAIN SECTIONS
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MAIN SECTIONS
FASHION BEAUTY LIFESTYLE
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TRAVEL
GOURMET AUTO
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GADGETS SOCIETY
MAIN SECTIONS
БР
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ОВ
АН
ИЕ
БР
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ИР
ОВ
АН
ИЕ
EXCLUSIVE INTERVIEWS WITH
WOMEN, WHO ARE SUCCESSFUL IN THEIR FIELD, WHO INSPIRE US WITH THEIR BEAUTY AND STRENGTH OF CHARACTER.
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SPECIAL SECTIONS
EVENTS
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EVENTS
БР
ЕНД
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ОВ
АН
ИЕ
БР
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ОВ
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ORGANIZING AND HOSTING JOINT
ACTIVITIES WITH FRIENDLY COMPANIES: • CLIENT EVENINGS • DISCOVERING NEW PLACES • ENGAGING STARS AND CELEBRITIES • DINNERS FOR BUSINESS AUDIENCES AND
POTENTIAL CLIENTS • INFORMATION SUPPORT
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EXAMPLE
CLIENT: ALAIA PARIS SPECIAL PROJECT WITHIN THE VOGUE FASHION NIGHT OUT DATE: SEPTEMBER 2015 • INTRODUCING A NEW FRAGRANCE FOR
CELEBRITIES AND POTENTIAL CUSTOMERS • EVENT ANNOUNCEMENT • EVENT REPORTS @ POSTA-MAGAZINE
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ADVERTISING FORMATS
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MAIN FORMATS
BR
AN
DIN
G B
RA
ND
ING
1160 х 200
300 х 600
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FULLSCREEN
Х
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MAIN FORMATS
CLIENT: MONTCAROTTE DATE: FEBRUARY 2015 FORMAT: BRANDING BANNER 1160х100 PARTICIPATION IN THE CELEBRITY POSTA BOX
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EXAMPLE
CLIENT: DIOR AGENCY: HAVAS DIGITAL DATE: JUNE 2016 FORMAT: BRANDING BANNER 1160х200 BANNER (VIDEO) 300х600 CTR: 1,03%
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EXAMPLE
CLIENT: TIFFANY&CO AGENCY: VIVAKI DATE: JULY 2016 FORMAT: BRANDING BANNER 1160х200 BANNER (VIDEO) 300х600 CTR: 1,08%
CLIENT: PIAGET FORMAT: BANNER 1160х100 BANNER 240х400 CTR: 0,78%
CLIENT: JAEGER-LeCOULTRE FORMAT: BANNER 1160х100 BANNER 240х400 CTR: 0,81%
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EXAMPLE
CLIENT: OMEGA FORMAT: BRANDING BANNER 1160х100 CTR: 0,91%
CLIENT: VERTU AGENCY: DENTSU AEGIS NETWORK DATE: APRIL 2016 FORMAT: BRANDING BANNER 1160х200 BANNER 300х600 CTR: 1,36%
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EXAMPLE
CLIENT: NARCISO RODRIGUEZ AGENCY: DENTSU AEGIS NETWORK DATE: DECEMBER 2015 FORMAT: BRANDING BANNER 1160х100 CTR: 1,33%
CLIENT: DIOR POISON AGENCY: HAVAS DIGITAL DATE: APRIL 2016 FORMAT: BRANDING BANNER 1160х200 BANNER (VIDEO) 300х600 CTR: 1,12%
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EXAMPLE
CLIENT: CLARINS DATE: FEBRUARY 2016 FORMAT: BRANDING BANNER 1160х100 CTR: 1,47%
CLIENT: ANNE SEMONIN DATE: MARCH 2016 FORMAT: BRANDING BANNER 1160х100 BANNER 240х400 CTR: 0,92%
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EXAMPLE
CLIENT: AVILON (BMW) AGENCY: TANDEM DATE: JANUARY 2015 FORMAT: BRANDING BANNER 1160х100 CTR: 1,08%
CLIENT: VOLVO AGENCY: MINDSHARE DATE: FEBRUARY 2016 FORMAT: BRANDING BANNER 1160х100 CTR: 0,72%
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EXAMPLE
CLIENT: BRASCHI / NAFA FORMAT: HOTEL CHRONICLES WITH ACTRESS NATALYA BARDO PHOTO SHOOT ARTICLE ON THE WEBSITE ANNOUNCEMENT ON SOCIAL NETWORKS BANNERS ON THE WEBSITE
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EXAMPLE. SPECIAL PROJECT
CLIENT: TIFFANY & CO FORMAT: PRIVATE COCKTAIL PARTY PHOTO SHOOT ARTICLE ON THE WEBSITE ANNOUNCEMENT ON SOCIAL MEDIA
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EXAMPLE. SPECIAL PROJECT
CLIENT: DIOR
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EXAMPLE. PR SUPPORT
http://posta-magazine.ru/style/celebrities-chose-dior-in-cannes
CLIENT: LOUIS VUITTON
http://posta-magazine.ru/style/louis-vuitton-fall-winter-2015-accessories http://posta-magazine.ru/style/chanel-jewelery
CLIENT: CHANEL
CLIENT: CARTIER
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EXAMPLE. PR SUPPORT
http://posta-magazine.ru/style/ammulette-cartier-2016
CLIENT: VACHERON CONSTANTIN
http://posta-magazine.ru/mechanisms/vacheron-sihh-2016 http://posta-magazine.ru/lifestyle/bulgari-and-save-the-children
CLIENT: BULGARI
CELEBRITY POSTA BOX
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IN 2013 POSTA-MAGAZINE LAUNCHED AN OFFLINE PROJECT –
THE NEXT GENERATION OF CELEBRITY GIFTING PRODUCED BY YANA RUDKOVSKAYA. CELEBRITY POSTA BOX IS A 60X60CM BOX FILLED WITH NEW PRODUCTS FROM VARIOUS PREMIUM BRANDS. 63 RUSSIAN CELEBRITIES RECEIVE A GIFT FROM POSTA-MAGAZINE EVERY THREE MONTHS AND SHARE REVIEWS WITH THEIR SUBSCRIBERS ON SOCIAL MEDIA, INCLUDING INSTAGRAM, FACEBOOK, TWITTER ETC.
CELEBRITY POSTA BOX
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CELEBRITY-GIFTING НОВОГО ПОКОЛЕНИЯ
CELEBRITY POSTA BOX
COMPANIES WHO PARTICIPATE IN THE PROJECT DO NOT ONLY PROVIDE THEIR NEW PRODUCTS TO CELEBRITIES FOR
TESTING, BUT ALSO INSTANTLY GET HIGH-QUALITY POST-PR. CELEBRITY POSTA-BOX IS A UNIQUE OPPORTUNITY TO PROMOTE PRODUCTS THROUGH A STARS’ PERSONAL OPINION EXPRESSED ON THE INTERNET TO A WIDE AUDIENCE.
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CELEBRITY-GIFTING НОВОГО ПОКОЛЕНИЯ
CELEBRITY POSTA BOX
WHAT DO PARTICIPATING BRANDS GET?
• THE ATTENTION OF CELEBRITIES TO THEIR PRODUCTS (DO NOT FORGET THAT STARS ARE CONSUMERS AS WELL). • TOTAL NUMBER OF SUBSCRIBERS ON SOCIAL NETWORKS - MORE THAN 28 MILLION. • A UNIQUE OPPORTUNITY TO REACH A DIVERSE AUDIENCE IN ONE PROJECT. WE ENGAGE STARS FROM NUMEROUS
DIFFERENT FIELDS (SPORT, BUSINESS, ART, CULTURE, ENTERTAINMENT ETC.) • LOYALTY TO THE PRODUCT PROMOTED BY CELEBRITIES AS THE AUDIENCE’S OPINION FORMERS. • EDITORIAL SUPPORT AT POSTA-MAGAZINE.RU. • POSSIBILITY OF SIMULTANEOUS BANNER ADVERTISING ON POSTA-MAGAZINE.RU WITH PREFERENTIAL TERMS.
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CELEBRITY-GIFTING НОВОГО ПОКОЛЕНИЯ
CELEBRITY POSTA BOX
HOW DO WE TRACK POST-PR?
A SPECIAL DIVISION, HEADED BY PRODUCER YANA RUDKOVSKAYA, IS RESPONSIBLE FOR ALL ARRANGEMENTS WITH THE CELEBRITIES ABOUT PUBLICISING THE BOXES’ CONTENTS ON SOCIAL MEDIA (WITH THE HASHTAGS). THE PARTNER RECEIVES A DETAILED REPORT WITH PHOTOS AND TEXT, WHICH CONTAINS THE STARS’ OPINION AFTER TRYING OUT GIFTED CLOTHING AND FOOTWEAR, VISITING PRE-ARRANGED ROMANTIC DINNERS, TESTING NEW COSMETIC PRODUCTS AND/OR TRAVELLING (IN CASE A TRAVEL-CERTIFICATE HAD BEEN PROVIDED).
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CELEBRITY-GIFTING НОВОГО ПОКОЛЕНИЯ
CELEBRITY POSTA BOX
WHY IS IT VALUABLE FOR CELEBRITIES?
• THEY GET AN EQUIVALENT OF THE "OSCAR" BOX (SELECTION OF THE BEST PRODUCTS AVAILABLE ON THE MARKET).
• THEY HAVE AN OPPORTUNITY TO GET INFORMED ABOUT ALL THE UP-TO-DATE PRODUCTS, EVEN THOUGH THEY LIVE/WORK TO A TIGHT SCHEDULE.
• THEY GET AN OPPORTUNITY TO FIND NEW FAVORITES, TO CHANGE THEIR OPINIONS ABOUT A CERTAIN BRAND OR SERVICE, TO DISCOVER NEW PLACES.
• THEY ARE ALSO PROVIDED WITH AN OPPORTUNITY TO TEST THE NEW PRODUCTS PERSONALLY AND READ AN EXPERT OPINION ABOUT THEM ON POSTA-MAGAZINE.RU.
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CELEBRITY-GIFTING НОВОГО ПОКОЛЕНИЯ
CELEBRITY POSTA BOX
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OUR STARS. WHO THEY ARE?
1) AURORA 17) DZUGELIA LAURA 33) MANUCHAROV VYACHESLAV 49) DUBTSOVA IRINA
2) ALSU 18) DODRYAKOVA KATYA 34) MUHINA EKATERINA 50) STOLIE ILONA
3) BASKOV NIKOLAY 19) DOSTMAN IDA 35) NAVKA TATIANA 51) SOTNIKOVA ADELINA
4) BILAN DIMA 20) ZAKHAROVA SVETLANA 36) YAKUBOVSKAYA KSENIA 52) SOTNIKOVA ELENA
5) BOKOV ALEKSEY 21) KAZANOVA SATI 37) BARANOVSKAYA YULIA 53) SUDZILOVSKAYA OLESIA
6) BONDARCHUK SV. 22) IONOVA NATASHA 38) NYUSHA 54) SUKHINOVA KSENIA
7) BONYA VICTORIA 23) KIRKOROV PHILIPP 39) OBOLENTSEVA NADEZHDA 55) TIMANINA ANGELIKA
8) VALENCIA YANA 24) MIKHALKOVA DARIA 40) ODINTSOVA EKATERINA 56) TOPURIA KETTY
9) VALERIA 25) KOVALCHUK YULIA 41) ORBAKAITE KRISTINA 57) TRANKOV MAXIM
10) VINOKUR ANASTASIA 26) KUDRYAVTSEVA LERA 42) BONDARENKO OKSANA 58) HROMCHENKO EVELINE
11) VOLOSOZHAR TATIANA 27) KULETSKAYA ELENA 43) PERMINOVA ELENA 59) KHAFELNIKOVA LESYA
12) GAGARINA POLINA 28) LAVRINTIEVA OKSANA 44) PLYUSCHENKO EUGENY 60) CHAPURIN IGOR
13) GALKIN MAXIM 29) KANDELAKI TINA 45) PUGACHEVA ALLA 61) SHKULEVA NATALIA
14) GEVORKIAN TATIANA 30) LOLO IDA 46) RASKOVALOVA YANA 62) YOUDASHKINA GALINA
15) GEORGIEVA SNEZHAVA 31) LORAK ANI 47) RUDKOVSKAYA YANA 63) YAKIMCHIK NATALIA
16) DAVYDOVA NATALIA 32) MALAKHOV ANDREY 48) SAVELIEVA ALEXANDRA
CELEBRITY POSTA BOX
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CELEBRITY-GIFTING НОВОГО
ПОКОЛЕНИЯ
CELEBRITY POSTA BOX
IN THE LAST TWO YEARS, THE FOLLOWING BRANDS HAVE BEEN OUR PARTNERS IN THE PROJECT:
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CONTACTS
ALENA VETOSHKINA
ВUSINESS DEVELOPMENT & SALES DIRECTOR [email protected] MOB: +7 915 4091376 33, MALAYA NIKITSKAYA ST, MOSCOW, RUSSIA
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TATIANA SABURENKOVA
EDITOR-IN-CHIEF [email protected] TEL. + 7 499 3993213 33, MALAYA NIKITSKAYA ST, MOSCOW, RUSSIA
ARINA HOLOD-COLLINWOOD
SENIOR FASHION EDITOR & REPRESENTATIVE IN EUROPE [email protected] MOB: +44 (0) 7794894117 FLAT 6, 236 WESTBOURNE GROVE, W11 2RH LONDON UK