lifestyle & fashion blogs platforms to micro-blogging ...€¦ · hybrid of social media and...

The Shift from Traditional Blogging Platforms to Micro-Blogging Platforms in Lifestyle & Fashion Blogs By Claudia Nguyen

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The Shift from Traditional Blogging Platforms to Micro-Blogging Platforms in

Lifestyle & Fashion Blogs

By Claudia Nguyen

What is Micro-Blogging?Common Platforms:

TwitterInstagram

The Rise of Micro-Blogs

● Hybrid of Social Media and Blogging● Ease of Use● Advertising Potential

Positive Effect of the Switch

● Greater intimacy● More interactivity● Active-consumption of media

Page 5: Lifestyle & Fashion Blogs Platforms to Micro-Blogging ...€¦ · Hybrid of Social Media and Blogging Ease of Use Advertising Potential. Positive Effect of the Switch Greater intimacy

Negative Effect of the Switch

● Drop in quality of blog posts● Shallow and repetitive posts

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