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Lifecycle Financing- Aligning your technology investmentto your business visionCustomer NameDate 2012 Cisco and/or its affiliates. All rights reserved.Cisco Confidential# 2012 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#Intended use of this presentation GIVEN BY: Cisco Capital, Cisco or Partner Account ManagerGIVEN TO: First level of customer contact, usually an existing contact who is the technical decision maker (TDM) within an account. It could also be a low level business decision maker (BDM). Most likely the Cisco AM does not know the finance decision maker (FDM) which could be one of a few different people in a large enterprise account depending on total sales amount (BU Controller, CFO, etc.)

ContentConsider your audience and edit content accordingly.Pull segment-specific finance examples as appropriate.1Agenda

Business complexity Business and technology alignment Lifecycle Financing Lets start working 2012 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#Web-based, collaborative, personalised Higher user expectationGlobal markets and competition Business model shiftsIT innovation as a competitive advantageAlign people, processes, technologyCommon goals for CIOs and CFOsRequires a new approach

Increased competitivenessCost efficiencyCustomer acquisition & retentionIncreased productivityInnovationNew revenue streamsYour business is getting more complex 2012 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#33Helping our customers to continually align their technology planning to achieve their business vision.Delivering tools, focus and support to keep enhancing their network throughout its lifecycle, ensuring that it is always unlocking the potential for their business.

2012 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#Why align technology investmentsto your business vision?Shorter is better*Industry analysts agree 87% refreshedbetween 1 to 4 years3 year lifecycleshave lower average costsOptimal refreshbetween 3.5 to 4.5 yearsversus 5 to 7 yearsShorter lifecycles + disciplined technology management practice = 20.5% reduced expense

2012 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#Leading industry analysts agree that:87% refreshed between 1 to 4 yearsFrom a Forrester poll of 441 organisations with 100+ employees- 87% refreshed performance network equipment between 1 to 4 years

Optimal refresh between 3.5 and 4.5 years v 5 to 7 yearsGartner modelling suggests optimal refresh lies between 3.5 and 4.5 years v the average 5 to 7 years, in order minimise depreciation, price erosion and functionality

3 year lifecycles have lower average costsIDC states that organisations who established 3 year lifecycles and dynamic management models realised lower average deployment and retirement costs.

Shorter lifecycles and disciplined technology management practice equals 20.5% reduced expenseAnd again from IDC, shorter IT equipment lifecycles combined with a disciplined technology management practice can reduce IT operating expenditure by 20.5%.5Why align technology investmentsto your business vision?Flexibility and predictabilityAligned IT + lifecycle analysis=lower total costsFinancing = Opportunity to acquire and systematically renew technology maintaining predictable budgets3-year lifecycles + dynamic management models=lower deployment + retirement costs

*Industry analysts agree 2012 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#Leading industry analysts agree that:Aligned IT and lifecycle analysis delivers lower total costsIDC found that a tightly managed IT environment run with a consistent lifecycle analysis that supports a disciplined equipment renewal process, will produce better and more consistent IT functionality at a lower total cost across multiple generations of IT equipment.

3 year lifecycles and dynamic management models delivers lower deployment and retirement costsAgain from IDC: Organisations who established 3 year lifecycles realise lower average deployment and retirement costs

Using financing, ensures organisations can acquire and systematically renew technology while maintaining predictable budgetsFinally from IDC, financing provides options for funding equipment acquisition and as a means to systematically renew technology assets and maintain predictable budgets.6Acquire the technology that aligns to the business visionLeverage a flexible financial foundationInclude technology maintenance with flexibility to add key services when neededDispose of any solutions which stop delivering value following environmentally compliant, eco-policyAbility to restructure financial capabilities to meet changing business requirementsLifecycle Financingfor Ciscos Intelligent Network

2013 Cisco and/or its affiliates. All rights reserved.Cisco Confidential# 2012 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#Continuous optimisationof your technology investmentAlign technology investment to your business visionLower the total cost of technology ownershipBetter balance capital and operating expense budgetsFlexibility to proactively establish a successful lifecycle management processCisco Capital offers the most flexible financing to acquire and optimise your Cisco technologyThe most important consideration in evaluating leasing and financing options is that they provide flexibility in establishing a lifecycle management plan

IDCLifecycle FinancingVisit us:ciscocapital.com/emea

2012 Cisco and/or its affiliates. All rights reserved.Cisco Confidential# 2012 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#8Thank you. 2012 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#