lifecycle cycling as a life long approach
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LifeCycle Cycling as a life long approach. A healthy city. 7.217. 28.000. Health and Mobility. Traffic-caused deaths in Austria, Switzerland and France. death through road accidents. death through traffic-caused emissions. death through lack of physical activities. 42.000. - PowerPoint PPT PresentationTRANSCRIPT
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
LifeCycle Cycling as a life long approach
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
A healthy city
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Health and Mobility
7.217
28.000
42.000
death through road accidents
death through traffic-causedemissions
death through lack of physical activities
Traffic-caused deathsin Austria, Switzerland and France
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMORThe „vision“ of the 60ies and 70ies
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Babies travel safe in the bike trailer
To start already before the baby is born in pre birth classes
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Mobility toys
8%
66%
26%
Wege Werbebudget "Verkehrs"-Spielzeug im Kinderzimmer
17%
51%
32%
Wege Werbebudget "Verkehrs"-Spielzeug im Kinderzimmer
Öffentlicher Verkehr
trips Advertising
8%
91%
1%
Wege Werbebudget "Verkehrs"-Spielzeug im Kinderzimmer
SPLIT 3SPLIT 2SPLIT 1
Source: BMVIT 1995, FGM-AMOR 2002, 2003
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Cycling is part of the gamewww.mobile-bambini.eu
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Kindergarten & Mobility
- Learning how to Bike- Certificate „I can bike“- Picture stories concerning cycling- by bike to the kindergarten- change the kindergarten environment
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Learning how to bike
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Certificate „I can bike“ I can balance photo Picture stories about cycling
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Rituals and story telling
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMORMake a change _ Papa taxi
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Teaching the next generation to step away from the car Source: XtraMOBIL AG
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMORHome zones a chance for healthy development
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Number of friends on average
Share of trips to visit friends done without supervision of adults
Social contacts of parents on
average
5 year old children and their parents
No / little car traffic
Lots of car traffic
Home zones generate friendschip
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Desire and realityMobility behaviour on the way to school children 10-14
Modal share cycling traffic
Desired modal share cycling
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Desire and realityMobility behaviour on the way to school children 10-14
Modal share cycling traffic
Desired modal share cycling
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
5‘ before school starts... ... and 5‘ after
ESTABLISH AWARENESS...•Who is to blame?
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
„Mobility - Akupunktur“
• School streets Bolzano
• Streets in front of schools are closed for motorized traffic for 15-30 min in the morning and in the afternoon
• Additionally guided walks to the school
• http://www.eltis.org/index.php?id=13&lang1=de&study_id=214
• http://www.eltis.org/index.php?ID1=7&id=61&video_id=24
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
THE TRAFFIC SNAKE GAME
Duration: One week
Slogan: Safe and eco-friendly ways to school
Idea: Each class sets its own realistic goals, how many car trips can be shifted to more sustainable modes of transport
Europe: Played in 900 schools in Belgium, 700 in the NL, in DE, AT,www. schoolway.net
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Cycling TrainingPrimary Schools
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Bike to work
• Teams go to work by bike (or by sustainable modes)
• Duration of action is 2 months
• On 50% of working days the team should go to work by bike
• Teams consist of 2 – 4 persons within one company
• Raffle to win prizes
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
ADFC New residents‘ tours in Germany
Idea:
• Citizens who have recently moved must reorganize their mobility behaviour
Goals:
• let them experience cycling in new city,
• show them cycling connections,
• give them information about new city
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Realisation:
• exchange of experiences with existing tours,
• training workshops for tour guides,
• local organization of tours,
• various themes: historical, cultural, shortcuts, commuters, beergardens, ....
ADFC New residents‘ tours in Germany
In 2010:
• 134 tours in 39 cities offered
• 20 participants in average
more than 2.000 participants!
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Bike and Buy
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Bike and buy
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
supported by EAHC
Cycling for elderly
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Cycling for Health Schemes, UK
Goal:Introduce cycling as a way to improve people’s health
Target group:• participants whose health is considered to be at risk and who might benefit through regular cycling (e.g. obesity, long-term illness)• hospital patients recovering from an operation • older people taking part for social reasons
All participants are referred to CTC by their General Practitioner (doctor).
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Cycling for Health Schemes, UK
Key elements:
• Cycling in confined, off-road area first; then progression to quiet roads
• 6-12 week programme with weekly activities
• build up mileage, e.g. from 3 miles to 20 miles,
• max 12 people per session
• split up groups into skills levels if necessary
• volunteers carry on cycling with the group as ride leaders after the programme (sustainability)
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Results and statement of pedelec test users
• To get additional power is great
– Perfect for cycling up hills
– The radius of activities extends
– „the city feels like smaller“
• I am not sceptic anymore
• the family and friends reacted positive
• It is appropriate for every day trips and leisure trips„I perceive my environment
completly different and much more intensive than as car driver“
Pedelec (E-Bike) tests for elderly
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Children
learn by
imitation
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
Links to active mobility
• www.eltis.org• www.bicy.it• www.mobile-bambini.eu• www.lifecycle.cc• www.cyclelogistics.eu• www.trendy-travel.eu• www.healthyregion.eu• www.active-acess.eu
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LifeCycle - Cycling as a life long approach 4.10.2012 Bike Brno Conference Karl Reiter, FGM-AMOR
¡Thank you!
Karl ReiterFGM-AMOR , Austrian Mobility [email protected]