life resonance fact sheet 0209
TRANSCRIPT
A Swiss Developer and Manufacturer of
Certified Natural Cosmetics and Treatment Systems
Fact Sheet
Company and Product Philosophy
Life Resonance, Inc. (www.life-resonance.ch) was founded in 1987 by Rahel M. Zeier and Marianne Seger. The company’s purpose is the development and production of a line of certified natural cosmetics and treatment method under the label “Life Resonance”. The company is fully owned by the founders.
Life Resonance products and treatment method enhance clients’ well-being, good looks and feelings of energy balance. Gentle and regenerative face or complete body treatments result in deep relaxation, harmony and the gradual increase of energy reserves. Products and treatment are suited for women and men.
The company sets itself apart for two reasons:
• Allproductsarebio-activated.Bio-Activationisatechnologytoimprintenergy resonance patterns into plant essences and other materials thus allowing the client’s body to faster regenerate, to beautify, to restore organization and to maintain energy balance.
• TheproductsarecertifiedbyBDIH–alabelwhichstandsforproductsthatsatisfy extremely high criteria1 on the purity and ecological impact of the products and the ingredients used.
1 See http://www.kontrollierte-naturkosmetik.de/e/guideline_natural_cosmetics.htm
Life Resonance, Inc.Zurich / Switzerland
Life Resonance products are manufactured in Switzerland. They are distributed through a number of channels:
• Spas • DirectMarketing • Health-CarePharmaciesinSwitzerlandandGermany • DistributorsintheUnitedKingdom,JapanandGermany
Bio-Activation
Bio-Activationisaproprietarytechnologytoimprintenergyresonancepatternsinto plant essences and other materials. It is based on specifically designed bio-physical and electronic devices. The energy resonance patterns imprinted into the cosmetics help the body to faster regenerate, to beautify, to restore organization and to maintain energy balance. The treatment method follows the same principles. The basic effect is a transmittance of energy in a resonance-like interaction between emitter (product or treatment system) and absorber (customer).
TheBio-Activationtechnologyisbasedonworkingprinciplesofalternativetreat-mentsystemssuchasChineseMedicine,HomoepathicTherapy,Dr.BachRemediesthat address the body's energy field for improvement of organization, restorance and energy balance for health and well-being.
Since quantum physics modern scientists describe our existence as being based on particle and wave, matter and information, taking into consideration that high levels of organization and coherence support and maintain complex biological sys-tems. • FritzA.Popp,Germanphysicist,qualitytestoffoodsby"DelayedLuminescenceof BiologicalSystemsinTermsofCoherentStates". • KonstantinKorotkov,Russianphysicist,testsorganizationandenergeticstatesof materialsbyhis"GasDischargeTechnology". • K.P.Schlebusch,W.Maric-ÖhlerandF.A.Popp:"BiophotonicsintheInfraredSpectral RangeRevealAcupunctureMeridianStructureoftheBody". • ErwinSchrödinger,Austrianphysicist,NobelPrizeforhiscontributiontoquantum mechanics:..."Theknackbywhichanorganismisabletomaintainahighlyorganized levelisachievedbytheperpetual'soakingup'oforderfromitssurroundings."...
Bio-ActivationandtheLifeResonanceproductlinesarebasedonlongyearsoftherapeutic experience of the two founders and their recognition that optimal bodily function, mental well-being and a pleasing, radiant vitality - as well as simply feeling good - are the result of consistent energy care.
LifeResonanceAG 2
Products and Services
1. BDIH-certified Natural Cosmetics and Wellness Products
The rich and varied selection of plant ingredients offers numerous syner- gistic characteristics amd properties. They provide the skin and body maxi- mum protection and support. The carefully selected plant extracts, oils and natural fragrances originate from certified organically grown sources and reflecttheabundanceofregenerativewealththatNaturehastooffer.
Product Overview
• FacialCare • BodyCare • BodyandMassageOils • HairandScalpCare • OralCare • EnergyBalancingProducts • RoomHarmonizing • PetCare
2. Professional Method "Beauty + Energy"
Life Resonance beauticians are trained in this method which involves the application of treatment systems built according to bio-activation principles. Deeprelaxation,harmonyandthegradualincreaseofenergyreservescreate an intense experience generated through gentle and regenerative face or complete body treatment.
Key Success Factors
• Fragmented and growing market
The market for natural products has double-digit growth rates. Since it is highly fragmented, new players can enter with relative ease.
• Very Interesting value proposition for retailers
The bio-activation concept is new on the market and has a very high potential. Life Resonance thus offers distributors a chance to position themselves in an interesting, but increasingly competitive market landscape.
LifeResonanceAG 3
LifeResonancemadeKline&CompanyelaborateaPositioningReportforthe Life Resonance Program end of 2007. The report shows high scores in quality andefficiency.Withinthescalefrom1to5LifeResonancereachesthehighest scores among the key success factors in
–NaturalIngredients(5) –TherapeuticEffect(4) –InnovativeOffering(4)
• Market niche
The spa market provides an interesting niche into the beauty and wellness
market.
Some highlights:
– "Spa time is everyday..."
Life Resonance has unique products and services that align with the Americanspacustomersdesireforsimplyindulgenceinbothproducts and regimen.
– "Small is big..."
LifeResonanceisaEuropeannichebrandandthatpositioningwillbevery appealingtoAmericanspacustomersandspaowners.
– "I want it all naturally..."
The all natural products of Life Resonance are on trend with the wants of Americanspacustomersandcanhelpspaownersdifferentiatethemselves in this increasingly competitive channel.
• License partnerschip for professionals
The licensing optimizes recognition value and brand awareness by standardizing certified training, implementation and corporate identity in order to guarantee consistent quality.
• Swiss quality and safety
Life Resonance products are manufactured in Switzerland and thus represent quality and safety.
LifeResonanceAG 4
Related Company – Institute for Bioinformation
TheInstituteforBioinformationisjointlyownedbythefoundersRahelM.Zeierand Marianne Seger of Life Resonance. The Institute's mission is to provide pro-ducts and therapeutic concepts which benefit health and vitality by harmonizing the flow of energy.
TheInstituteforBioinformationhasdevelopedtheBio-ActivationTechnologyforLife Resonance products and treatment tools. Specifically designed bio-physical devices, procedures and protocols are used for the transmittance of frequency/ resonancepatternstakenfromNature(e.g.,plants,preciousstones,colors).
Possible Business Relationship
TheKline&CompanyPositioningReportshowsthatthehighestkeysuccessfac-tors in the Life Resonance program are represented in the quality of the involved NaturalIngredients,intheTherapeuticEffectandtheInnovativeOffering.Inotherwords, Life Resonance offers excellent products with a very interesting value pro-position and a very high potential.
However,LifeResonanceisaproductdevelopmentcompany,notamarketingorsales company. Therefore, Life Resonance is looking for distribution partners who are willing to help spreading the brand and selling the products.
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LifeResonanceAG 6
1987 EstablishmentoftheInstituteforBioinformation,Zeier+Seger,inZurich. OpeningofthetherapeuticalpracticeforBioinformationTherapyforhumansand animals
1989 Training program for therapists
1990 Life Resonance® bio-activated cosmetic products
1991 Life Resonance® ProfessionalMethod«BeautyandEnergy»andbio-activated treatment system for the cosmetic institute
1999 Extensionoftheproductrangeandprofessionaltreatmentsystem 2000 Internationaldistribution(Germany,GreatBritain,JapanandSouthKorea)
2004 EstablishmentofLifeResonanceAGinZurich DevelopmentofLifeResonanceProductsNewGenerationwithorganicallygrown plant extracts
2005 LaunchingofthenewLifeResonancegeneration– Pilot operation of the Life Resonance license program
2006 Certificationofthefirst8licensepartnersinSwitzerland Startoftheperiodicum"Newsletter" NewDevelopments: –RoomTherapySprays –"Animal+Energy"-Products
2007 LaunchofLifeResonanceNewGenerationinJapan Newdevelopments: –LipCarePureNatural –HandCareNatural –BathandShowerProducts –IntegratingofChineseSecretHerbalFormulaintoreformulatedproducts Bio-LabelofBDIH«CertifiedNaturalCosmetics»(www.kontrollierte-naturkosmetik.de) 2008 Launchof«CertifiedNaturalCosmetics»at ProfiExhibition4BeautyShowinSwitzerland
2009 EstablishmentofLifeResonanceAsiaLtd.,HongKong
Life Resonance History