life in a pr agency
DESCRIPTION
Considering a career in PR? What's working in an agency like?TRANSCRIPT
Sherrilynne Starkie
Vice-President Social Media & Marketing
March 6, 2013
Life in a PR agency
Our company
• Integrated communications agency• Ottawa and Toronto• Social media pioneer• Smart solutions based on best practices & digital
tools and tactics• Insight, creativity, connection <- our process
Clients
PR agency of the 90s
“Back in the day”The 90s
• Print is king
• Mainstream media rules
• PR synonymous with publicity
• Labour relations, investor relations, health care, product publicity, B2C and B2B.
PR agencies today
What you need to succeed…
• Be Curious
• Read & write… a lot
• The devil is in the detail
• Get involved!
Wednesday March 13, 2013
5:30-8 p.m.Maxwell’s Bistro & Pub
$20/ personstudents rebate
Guest speaker:
Isabelle Perrault- LachapelleDirector of Marketing
Ottawa Senators