life. extraordinary

L I F E . E X T R A O R D I N A R Y

D I G I T A L M E D I A K I T 2 017

The most prestigious bilingual dining website in Hong Kong & Macau offers a multi-platform solution to showcase your brand to affluent gourmands and discerning food lovers.

Available in English and Traditional Chinese, the city’s leading dining authority focuses on delivering the latest dining news, restaurant openings and reviews, promotions, in-depth features, sophisticated videos and more exclusive content produced by our team of experts and leading tastemakers – resulting in the most comprehensive and multi-platform fine dining resource in town.

Hong Kong Tatler Dining is the brand extension of the premier HongKongTatler.com website, the one-stop luxury lifestyle platform delivering the latest news from lifestyle trends to the most glamorous soirees, captivating and entertaining our well-heeled readership.

THE NO.1 HONG KONG FINE DINING RESOURCE

HONG KONG TATLER DINING

DIGITALMEDIAKIT 2017

Marketing Magazine

Digital Media of the Year: LUXURY

HONGKONGTATLER.COM 2011, 2012, 2014, 2015

TOPVISITED SECTIONS

Hong Kong Tatler Dining features a host of unique online-only content from exclusive interviews to multimedia galleries and more.

The bilingual website is fully optimized across all digital devices, providing an engaging user experience on mobile, tablet or desktop – attracting a daily returning user base.

Restaurants, Bars, Cafes, Quick Bites Our dedicated team of discerning editors, writers and reviewers are leaders in the field of food and drink journalism, bringing readers the latest reports on new openings and established favourites across Hong Kong and Macau.

Wine & SpiritsFor discerning oenophiles, whisky aficionados and connoisseurs of a fine tipple, our Wine & Spirits section is rich and complex, with contributions from internationally renowned wine critic and Hong Kong Tatler wine editor James Suckling.

Features & StoriesFrom exclusive interviews to top lists and beautiful in-house videos, our features section is a highly curated arena for topical and timely content centred around the trailblazers and tastemakers in the hospitality scene, the latest trends and food issues, and collections of the best restaurant experiences in town.



News & PromotionsKeep your finger on the pulse with our daily updates in the world of food and drink – from opening rumours to upcoming guest chef visits to the newest craft beer bar, our team is always the first to report on the latest and greatest on the local and international culinary scene.

BEST RESTAURANTS GUIDE



Curated by Hong Kong Tatler Dining’s in-house editorial team, along with an independent panel of food and wine experts, the annual publication Hong Kong Tatler’s Best Restaurants Guide (BRG) is the No. 1 fine dining restaurant guide for Hong Kong and Macau since 1984, bringing you a prestigious annual list of the region’s most sophisticated restaurants.

BEST RESTAURANTS GUIDE CUSTOMIZED COPY



The year’s most anticipated culinary guide also offers a customised version featuring brand and logo placements across front and back covers. Turn the annual best-selling guide into an exclusive, unique keepsake – the ultimate gift to your top customers.

BEST RESTAURANTS GUIDE AWARDS NIGHT



The annual Best Restaurants Guide Awards Night is the talk-of-the-town, a culinary event that unveils the new year’s guide alongside an awards ceremony paying tribute to premier chefs, restaurateurs and industry experts who paved the region’s culinary landscape. Coveted awards include the prestigious Restaurateur of the Year, Best New Restaurant, and the Top 20 Best Restaurants accolade.

Hong Kong Tatler Dining brings you right into the action and behind the scenes of the city’s most spectacular gastronomic celebration.

READERSHIP PROFILEHongKongTatler.com, the parent brand of Hong Kong Tatler Dining, is uniquely positioned as one of the best channels connecting high-end brands with the segment of the population with the greatest purchasing power.

40%

70%90%

LUXURY SHOPPERS

40% REAL ESTATE / RESIDENTIAL PROPERTIES

60% BEAUTY MAVENS

60% FASHIONISTAS

60% AUTO ENTHUSIASTS

AVID INVESTERS (FINANCIAL / BANKING SERVICES +WEALTH MANAGEMENT)

CONSUMER ELETRONICS

30% HOME FURNISHINGS

40% TRAVEL / AIR TRAVEL

CAREER LEVEL

63%Executive & Managerial

27%Professional

10%others

NATIONALITY

78%

22%

Asian

Non-Asian

AGE

25-45 years old 65%

45years old & above

35%

MARITAL STATUS

51%Single

44%Married

GENDER

59%

41%

Female

Male

*Google Analytics Affinity Reach

Demographics

High purchasing powerAffinity index - online behaviour of Tatler users



WEBSITE PERFORMANCE80,000 MONTHLY UNIQUE VISITORS25,000 NEWSLETTER DATABASE570,000MONTHLY PAGE IMPRESSIONS

HONG KONG 83.00%CHINA 4.00%TAIWAN 3.00%SINGAPORE 2.00%MACAU 2.00%AUSTRALIA 1.00%MALAYSIA 1.00%OTHER 4.00%

Geography

DESKTOP VS

MOBILE TRAFFIC

DE

SK

TOP 65%

MO

BIL

E (i

ncl.

ta

blet) 35%

NEW VISITORS

VS RETURNING

VISITORS

RETUR

NIN

G 70%

NE

W 30

%

ORIGIN TRAFFIC

CHANNELSD

IRE

CT

38%

ORGANIC SEARCH 25%

SO

CIA

L M

ED

IA 2

2%

Others12%

*Google Analytics Affinity Reach



Daily updates on the world of luxury lifestyle via our social media platforms.

SOCIAL MEDIA

* Status May 2016

*

16,9

00

hong

kong

tatle

rdin

ing

.co

m

hong

kong

tatle

rdin

ing

.co

m (中

文版

)

hong

kong

tatle

rdin

ing

.co

m

30,4

23

13,3

57

14,8

05

hong

kong

tatle

r.co

m

hong

kong

tatle

r.co

m

hong

kong

tatle

r.co

m7,

657

4,73

8



360°APPROACH TOONLINE LUXURY MARKETING



360°APPROACH TOONLINE LUXURY MARKETING

A 360-degree

approach to digital marketing

in an exclusive curated space for

luxury brands. Choose from a

range of bespoke and traditional

advertising formats that

suit your campaign best.

LUXURY & LIFESTYLE EVENTS

EMAIL

MARKETING

CUST

OM

ISED

CONT

ENT

DISPLAY

ADVERTISING

TATLER

SOCIAL MEDIA Platforms Seamlessly integrate

your marketing message with our

trusted content through carefully crafted and targeted advertorials and videos by our expert editorial and design team. Bring your message and product/service to the eyes of those you want to reach.• Minisites• Advertorials• Video Production• Photography

Reach our affluent and extensive member database directly in their email inbox

through personalised, impactful standalone messages capturing the full attention of our readers.

Creative banner advertising, rich media and video options to put your brand forward in the

eyes of the user, encourage interaction and drive traffic to your website.

Connect instantly with our well-heeled readership.

From intimate wine dinners to large-scale event productions, Edipresse Media Asia creates bespoke, engaging

experiences for its refined audiences and in partnership with luxury brands.

DISPLAY ADVERTISING DESKTOP

Half Page AdCrazy Ad (Floating banner)



LRECLeaderboard Banner





Skinner + Head bannerSkinner



DISPLAY ADVERTISING MOBILE

Expandable Floating Banner

Homepage TakeOver Banner

Run-Of-Site Banner



DISPLAY ADVERTISING MOBILE

Full Screen In Scroll Content

Half Screen In Scroll Content



Weekly E-Newsletter Banner

Weekly E-Newsletter Skinner

Endorsed E-DM Database 25,000 +Open rate 18% (Industry average 15%)

EMAIL ADVERTISING



ADVERTORIALS



SPONSORSHIPS

Section Takeover Section Content Integration



MULTIMEDIA OPPORTUNITIES

Tatler TVVideo SeriesImage GalleriesEvent Coverage



RATE CARD

DISPLAY ADVERTISING - DESKTOP

AD FORMAT MATERIAL SPECS/ CREATIVE FORMAT (WXH)

MAX. FILE SIZE FORMAT HOMEPAGE

(CPM)CATEGORIES

(CPM)ROS EXCL. HOMEPAGE

(CPM)

Crazy Ad 980px x 400px 200KB JPG/GIF/SWF HK$ 1,500 N/A N/A

Half Page Ad 300px x 600px 150KB JPG/GIF/SWF HK$ 1,200 HK$ 950 HK$ 800

Leaderboard Banner 980px x 90px / 728px x 90px 80KB JPG/GIF/SWF HK$ 1,000 HK$ 750 HK$ 600

LREC Banner 300px x 250px 100KB JPG/GIF/SWF HK$ 1,000 HK$ 750 HK$ 600

Skinner 180px x 1000px 80KB JPG/GIF/SWF HK$ 1,500 HK$ 1,200 HK$ 1,050

Skinner + Head bannerSkinner: 180px x 1000px

Head banner: 1040px x 400px, safe zone 980px x 400px

Skinner: 80KB

Head: 200KBJPG/GIF/SWF HK$ 1,800 HK$ 1,500 HK$ 1,350

Special Creatives Please contact our sales representatives On request

DISPLAY ADVERTISING - MOBILE & TABLET

AD FORMATMATERIAL SPECS/

CREATIVE FORMAT (WXH)MAX. FILE

SIZEFORMAT

HOMEPAGE(CPM)

ROS EXCL. HOMEPAGE(CPM)

Homepage Takeover BannerDefault: 640px x 1140px

Safe zone: 640px x 832px100KB JPG/HTML5 HK$ 1,500 N/A

Expandable Floating Banner Expanded: 750px x 350pxCollapsed: 750px x 90px

100KB JPG/GIF HK$ 1,100 HK$ 700

Full Screen In Scroll Content (Takeover) 750px x 594px 50KB JPG/GIF HK$ 1,100 HK$ 700

Half Screen In Scroll Content (LREC) 750px x 250px 80KB JPG HK$ 1,000 HK$ 600

Run-of-site Banner 750px x 90px 50KB JPG HK$ 1,000 HK$ 600



ADVERTORIAL

FORMAT DESCRIPTION RATE

Product Endorsement Homepage Carousel, website listing, e-newsletter feature, social media post $30,000

Editor’s Pick or Shopping Guide Product feature with Homepage exposure $20,000

Crazy Rouge event coverage Event photography and photo gallery by celebrity photographer $60,000

VIDEO OPPORTUNITIES


Video Advertorials Homepage Carousel, website listing + production $50,000

Custom Video series Homepage Carousel, website listing + production Upon request

Video Event coverage Homepage Carousel, website listing + production Upon request

Live streaming Homepage Carousel, Tatler TV, website listing + production Upon request

RATE CARD



EMAIL MARKETING

AD FORMATMATERIAL SPECS/

CREATIVE FORMAT (WXH)MAX. FILE SIZE FORMAT RATE

Endorsed eDM (1/2 Database) 728px x variable, max. 1000px 300 KB JPG/GIF, HTML $25,000

Endorsed eDM (Full Database) 728px x variable, max. 1000px 300 KB JPG/GIF, HTML $45,000

eNewsletter Banner 728px x 90px 80 KB JPG $20,000

eNewsletter Skinner + Banner (takeover)728px x 90px

180px x 1000px (each side)100KB JPG $30,000

SPONSORSHIPS


Section Takeover100% SOV on banners across entire section of site. Ad units can include, standard, video and expandable banners Upon request

Section Content Integration Content sponsorship and logo integration within a particular section within the webstie Upon request

SPECIAL CREATIVES


MinisitesBespoke minisite developed according to brand needs and objectives within HongKongTatler.com Upon request

RATE CARD



CONTACTUS

Edipresse Media Hong Kong Limited6/F Guardian House, 32 Oi Kwan Road Wanchai, Hong Kong

T: +852 2547 7117 F: +852 2858 2671 E: [email protected] W: www.edipressemedia.com

Andy ChengSales Director, Best Restaurants Guide & HongKongTatlerDining.comT: +852 2859 4386E: [email protected]



life. extraordinary

Documents