News for prospect ive res idents Winter 2016

N ew York Times Bestseller for over a year, 2 million copies, translated from Japanese…Really?

Why in the world has a palm-sized unassuming book with a title containing only one capital

letter, “the life-changing magic of tidying up, the Japanese art of decluttering and organiz-

ing,” written by a Japanese cleaning consultant achieved such status among the readers of the world?

Author Marie Kondo (who looks 16) claims all she is capable of doing is

tidying and in 200 pages delivers expert advice, strategies, and techniques

covering everything you ever needed to know about getting rid of stuff

from discarding selection criterion to arranging clothes to storing bags in-

side of bags and more. All well and good. Undoubtedly information on

decluttering our closets, drawers, and rooms and encouragement to do so is

appropriate for many of us, but not a compelling reason to make this clean-

ing out guide a best seller.

What is compelling is the life wisdom so easily and neatly scattered through-

out her instructions for tidying. A few examples in her words…

*Before you start, visualize your destination

*The moment you start, you reset your life Continued on page 2

7407 Willow Road Frederick, MD 21702 www.homewood.com facebook.com/HomewoodWillowPonds

L i f e Chang ing Ma g i c . . .

D i s cove r the Ma g i c o f Mov ing

The thought of cleaning out, packing and moving from one established home

to a new location is often overwhelming and is sometimes a roadblock for

someone who would actually enjoy what life in a new location has to offer. In

the world of traditional real estate you are on your own to make the move hap-

pen and to figure out everything in your new home.

Not so in the world of retirement living and certainly not so for those who want

to move to any of the homes or apartments at Homewood at Frederick. The

marketing team offers an ongoing series of Discovery Seminars on moving and

provides access to moving professionals – real estate agents, movers, packers, downsizers, auc-

tioneers, and interior decorators. Each of these professionals attends, provides information and tips, Continued on page 3

H o m e w o o d a t F r e d e r i c k P a g e 2

L i f e Chang ing Ma g i c con t ’d

becomes too hard. At-

tachment to the past and

fear for the future get in

the way of finding the

decluttering joy that Ma-

rie Kondo describes.

Kondo suggests the

reader be passionate

about putting their

house in order by tidying

closets and creating

space everywhere for life

-changing magic. Good

advice and good reading!

soon discovers the many

layers of life lessons the

book contains deeper

than the sweater stacks

in your closet. In fact,

the whole last section of

the book is entitled,

“The magic of tidying

dramatically transforms

your life.” Kondo be-

lieves the reader found

her book by fate and

that the reader has a

strong desire to “change

their current situation, to

reset their life, to im-

prove their lifestyle, to

gain happiness, and to

shine.”

So often, Homewood’s

marketing directors meet

with potential residents

seeking exactly what

Kondo suggests is possi-

ble with her tidying prin-

ciples. Those same peo-

ple are seeking to reset

their lives in a new com-

munity that offers an

improved lifestyle and

new opportunities for

happiness. Yet, so of-

ten, customers get stuck

because they have not

tidied up, cleaned out

the stuff, or let go of

past life clutter and mak-

ing the decision to move

*Letting go may be even

more important than adding

*There are only 2 reasons for

not letting go – an attach-

ment to the past or a fear for

the future

*The question of what you

want to own is a question of

how you want to live your life

*Being surrounded by things

that spark joy makes you

happy

*Your real life begins after

putting your house in order.

The reader of this

mighty little treasure

Rebekah Cartwright

loves adventure. Usually

she fulfills her desire for

adventure with rock-

climbing. However,

within just a little over a

two week period in De-

cember, Rebekah will

have her hands and feet

full of a whole set of

new adventures as she

will move from her

home in Hanover, Penn-

sylvania to a new one in

Westminster, Maryland;

graduate from McDaniel

College; marry her fian-

cé, Logan; have an offi-

cial name change to Re-

bekah Wicke; and start

her new full time posi-

tion as Marketing As-

sistant at Homewood

at Frederick.

Along with her history

of adventures, Rebekah

brings a host of market-

ing, public relations and

communications skills to

her new position at

Homewood. Her previ-

ous experience includes

work in public relations,

blogging, writing for

several magazines, and

working in the Commu-

nications and Marketing

Department at McDan-

iel College. Additionally,

she interned in the mar-

keting department at

Homewood at Plum

Creek and has been

working part time in

marketing at Homewood

at Frederick for the last

few months.

Rebekah has always

wanted to work in the

retirement industry and

wants you to know she

is excited about getting

Continued on page 4

He lp ing Homewood Res iden t s Make

L i f e -Changing Dec i s ions and Connec t ions

P a g e 3 W i n t e r 2 0 1 6

Homewood In t roduces a New

P rog r am Jus t fo r App l i can t s

There has been a lot of excitement at Homewood at Frederick re-

cently, and we would like to invite you to join in on it! We are intro-

ducing a new program to provide our applicants with a taste of life

here at Homewood at Frederick before they move in. Passport mem-

bers get to experience some of Homewood’s activities, Wellness clas-

ses, fine dining, information sessions, and more. In addition, Passport

membership provides you with access to nursing care if needed,

based on availability.

If you are an applicant at Homewood at Frederick, you will receive a

letter in the mail explaining our new Passport Program and how to

enjoy these benefits. If you aren’t an applicant, then you are missing

out! To begin experiencing what Homewood at Frederick has to of-

fer, contact us to request an application.

Ma gic o f Mov ing con t ’d

and answers questions to

facilitate moving. In-

coming residents are

providing very positive

feedback indicating their

appreciation for the re-

sources and the infor-

mation.

And that’s not all. Each

new resident receives a

handbook especially

written by Homewood

staff that provides tips

on how to access cam-

pus resources, hours in

the dining areas, location

and contact information

for staff, and more,

complete with a detailed

table of contents. Mar-

keting staff meet with

incoming residents prior

to the move to finalize

information and address

any questions. On mov-

ing day, marketing staff

meet the incoming resi-

dents as they arrive,

make sure a meal is

ready and available for

the residents, and helps

residents become famil-

iar with their new home

so all is well for that very

first night.

Marketing and other

staff check with each

new resident over the

course of the first few

weeks of arriving to

make sure each resident

has the best possible

start to life at Home-

wood.

Discover the moving

angels waiting to help

you find the magic in

making your Home-

wood move! Talk to

the marketing team

about how easy the

move to a brand new

Lodge Apartment in

2016 can be for you.

H o m e w o o d a t F r e d e r i c k P a g e 4

to know the Homewood

at Frederick customers.

Suzanne Roos, Market-

ing Assistant for the past

two years at Homewood

at Frederick has accept-

ed a promotion to an

Associate Director of

Marketing position

and will be guiding pro-

spective customers and

applicants through the

processes and decision-

making that will enable

them to become resi-

dents. Suzanne claims,

“I have the best Home-

wood job!” Over the

past several years, she

has worked diligently

with new residents as

they prepare to move

and as they settle in to

their new homes espe-

cially on the Willow

Ponds campus.

Suzanne is fascinated by

the special connections

she discovers between

new Homewood resi-

dents and neighbors on

campus. Homewood

residents share rich life

histories often crossing

paths in Boy Scouts, in

schools, in farming and

in work achievements.

She has many wonderful

and fun stories to share

about how each new

resident welcomes not

only living in a brand

new Willow Pond home

but then enthusiastically

embraces the lifestyle

choices right in front of

them.

Rebekah Wicke, Mar-

keting Assistant; Su-

zanne Roos, Associate

Director of Marketing;

Karen Main, Director

of Marketing; Polly

Rippeon, Marketing

Assistant; Diana

Chimleski, weekend

Marketing Assistant –

Homewood’s marketing

staff ready to help you

make the life-changing

decision to become the

next Homewood at

Frederick resident and

perhaps find some sur-

prising connections.

Call soon, meet this

great team, and start

your own new adven-

ture!

He lp ing Homewood Res iden t s con t ’d

Diana Chimleski

Polly Rippeon

Rebekah Wicke

Karen Main

Suzanne Roos

MARKETING OFFICE HOURS

Monday—Friday appointments preferred 9 a.m.—5 p.m.

Saturdays 10 a.m.—2 p.m. and Sundays 12—4 p.m. for patio home tours

Please call ahead for holiday closings.

Homewood a t F r ede r i c k Marke t i ng Of f i c e

Karen Main, Marketing Director: 301-732-6157 or kgmain@hmwd.org

Suzanne Roos, Assoc. Marketing Director: 301-732-6153 or shroos@hmwd.org

Polly Rippeon, Crumland Farms Marketing Assistant: 301-644-5637 or parippeon@hmwd.org

Rebekah Wicke, Willow Ponds Marketing Assistant: 301-732-6158 or rswicke@hmwd.org

Diana Chimleski, Weekend Marketing Assistant; dlchimleski@hmwd.org

P a g e 5 W i n t e r 2 0 1 6

Welcome ou r New We l lness D i r e c to r —

Gr e t chen Smi th

When it comes to health

and fitness, you could

say that Gretchen Smith

is an expert. And now

she’s bringing her exper-

tise and passion to

Homewood at Frederick

as our new Director of

Wellness.

A native of Walkersville,

exercise has always been

a major part of Gretch-

en’s life, and she partici-

pated in basketball, soft-

ball, track, and field

hockey in school. She

studied corporate fitness

at Shepherd University,

and then taught fitness

classes at Frederick

Community College and

Hood College for over

20 years. Before coming

to Homewood, Gretch-

en was the Fitness Di-

rector at Country Mead-

ows.

She and her husband,

Brian, own a gym, Well

Fit Aerobic and Fitness

Center in Thurmont,

and they also run Cun-

ningham State Falls,

where they oversee the

boat rentals and conces-

sions.

With all of her experi-

ence, Gretchen is excited

to be starting a new

chapter at Homewood.

She was drawn to

Homewood because of

the expansion. The

Lodge will feature a state

-of-the-art fit-

ness center,

which, accord-

ing to Gretch-

en, is every

wellness direc-

tor’s dream.

She’s looking

forward to

starting new

programs at

Homewood – if that’s

what the residents want.

“My goal is to make sure

the residents have what

they want and that they

are aware of all of the

services that wellness

offers,” Gretchen ex-

plained.

She is open to sugges-

tions for new programs

and is looking forward

to working with the resi-

dents to help them reach

their fitness goals.

We can tell that she has

great things in store for

Homewood. Since she

started in October, she

already redesigned the

massage room and has

plans for an acupunctur-

ist and a chiropractor to

visit the campus to offer

services to the residents.

We’re excited to wel-

come Gretchen to

Homewood at Freder-

ick!

Frederick’s Wellness Director, Gretchen Smith, is planning

many new health and wellness programs for 2016

Frederick residents are thrilled with the updates to the

massage room, and look forward to the new services

being planned by our Wellness Director.

One of these patio homes can

be yours in the new year!

Call the marketing team for

details and the keys to your

new home can be the best gift

you’ll unwrap in 2016.

Last Minute Gift Idea!

P a g e 7 W i n t e r 2 0 1 6

We are officially three

months away from

opening day at the

Lodge—Homewood at

Frederick’s newest active

adult apartment building!

If you have been post-

poning your plans to

move, time is quickly

running out. With lim-

ited availability remain-

ing and increasing de-

mand for all the ameni-

ties and conveniences

offered, all apartments

will be leased by opening

day. Don’t get caught on

a list...secure an apart-

ment now while there

are still some great views

available. Plus, several

apartments include up-

grades that will be

Homewood’s gift to you!

Call the marketing office

for details and availabil-

ity.

Her e Comes the Lodge !

7407 Willow Road

Frederick, MD 21702

Non-Profit Org US Postage

PAID Frederick, MD Permit No. 44