life after the iphone sxsw '08

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Life after the iPhone

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Page 1: Life After the iPhone SXSW '08

Life after the iPhone

Page 2: Life After the iPhone SXSW '08

Life after the iPhone

The iPhone may be the most disruptive technology of this decade. The countless ubiquitous computing tools available to User Experience professionals mean convenience and usability headaches. With boundaries blurring between web and mobile, how will the UX discipline change? This panel explores challenges for designing Rich Internet Applications for multiple devices.

Page 3: Life After the iPhone SXSW '08

Kate Ryan Moderator

• Content manager and strategist

• Digital media, enterprise consulting environments

• CitySearch, Yahoo!, Tourism Australia

• Senior Content Strategist at Avenue A | Razorfish, NY

• Based in Sydney, AU

Page 4: Life After the iPhone SXSW '08

Panelists:

Karen Kaushansky, Senior UX Engineer, TellMe (Microsoft)

Scott Jenson, Mobile UI Manager, Google

Loic Maestracci, Director of Marketing, Groove Mobile

Kyle Outlaw, Senior Information Architect, Avenue A |

Razorfish

Page 5: Life After the iPhone SXSW '08

But first…some iPhone Fun Facts

• The iPhone features represent 200 patent filings by Apple

• Apple’s negotiations with Cingular (now AT&T) took approximately a year

• AT&T gets 5 years exclusivity, 10% of sales, slice of revenue

• Apple gets $10 a month from every AT&T bill

• $150 million was spent building the iPhone

• Apple built models of human heads to test radiation emission

Sources: Digitalbeat.com, Wired; “The Untold Story: How the iPhone Blew up the Wireless Indusry”

Page 6: Life After the iPhone SXSW '08

But first…some iPhone Fun Facts

• Venture capitalist firm Kleiner Perkins Caufield & Byers have just announced a $100 million “iFund”

Page 7: Life After the iPhone SXSW '08

But first…some iPhone Fun Facts

• Apple to allow VOIP over Wi-Fi

Page 8: Life After the iPhone SXSW '08

Karen Kaushansky Panelist

• Senior UX Engineer, Tellme (Microsoft)

• 12 years in speech recognition industry

• Financial and consumer applications

• Traditional IVR telephony, Voice-in data-out apps

• Currently integrating speech applications into automobiles

• Enjoys designing ways to outsmart ‘smartphones’

Page 9: Life After the iPhone SXSW '08

Input/Output

To talk… To read…

Page 10: Life After the iPhone SXSW '08
Page 11: Life After the iPhone SXSW '08

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Page 12: Life After the iPhone SXSW '08

Scott Jenson Panelist

• Mobile UI manager at Google

• XHTML, AJAX, mobile java applications

• 20 years user interface design and strategic planning

• Worked at Apple (System 7, Newton, Apple HI guidelines)

• Director of Symbian’s DesignLab

• VP of Product Design, Cognima Ltd. (UK)

Page 13: Life After the iPhone SXSW '08

Loic Maestracci Panelist

• Director of Marketing, Groove Mobile (LA)

• Content licensing, management and marketing with record labels

• Interactive Marketing positions at Truvideo , Mocca, and Apple Computer France

• Interest in music experience on mobile

Page 14: Life After the iPhone SXSW '08

Mobile User Experiencea mobile music perspectiveMobile User Experiencea mobile music perspectiveLoïc Maestracci, Director of MarketingLoïc Maestracci, Director of Marketing

Page 15: Life After the iPhone SXSW '08

About

• Groove Mobile has been a leader in mobile music services since 2004• Launched first mobile music store in the US with Sprint• Powers 80% of mobile music market in the UK with 3• Award-winning mobile recommendation engine

Page 16: Life After the iPhone SXSW '08

UX Challenges for Mobile Music

Large catalog vs small real estate2M tracks + 30K realtones + 10K videos

vs 200x 170 pixels

Interactive experienceDiscovery + Download + Playback + Share

Handset specificationsWAP vs client

3G penetration

Page 17: Life After the iPhone SXSW '08

Kyle Outlaw Panelist

• Interaction designer and information architect

• Rich Internet Applications for web and emerging mobile internet

• Research and development of mobile applications, Avenue A | Razorfish Innovation Lab

• Graduate School at NYU’s Interactive Telecommunication Program

• Digitaldesignblog.com

Page 18: Life After the iPhone SXSW '08

UX and Innovation

Page 19: Life After the iPhone SXSW '08

UX and Innovation

Page 20: Life After the iPhone SXSW '08

Thank you.