lienket247 condensed
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LienKet247 PresentationTRANSCRIPT
AD NETWORKLienKet247 provides advertisers & agenciesthe largest online reach vehicles in Vietnam
AgendaAgenda
• Internet Trends Vietnam
• What is an Ad Network?
• Why Lienket247?
• 10+ Content Channels
• Lienket247 Offerings
• Advertiser Case Studies
3,098,007
6,345,049
10,710,980
14,683,783
17,718,112
20,834,40121,822,468
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
2003 2004 2005 2006 2007 2008 2009
As of August 2009, Vietnam has 21,822,468 internet users (Source: VNNIC.NET).
This number is equivalent to 25.44 % of Vietnam population.
Internet rapidly becomes communication medium replacement for traditional ones like newspaper,
television, radio…
Source: VNNIC.net
Vietnam Internet User StatisticsVietnam Internet User Statistics
Source: AC Nielsen
Breakfast
News, Entertainment,
Sport
Morning Newspaper
News, Magazines
EntertainmentMagazines
On road to work
Lunch Time
On road back home
Breakfast
Driving
Driving
Checking emailsReading news
Info Search& Chatting
Music, News
Chat, Blog
News, Web Surfing
Search, Chat, Blog
TELEVISION NEWSPAPER OUTDOOR RADIO ONLINE
Internet Usage Boom in VietnamInternet Usage Boom in Vietnam
Online media providing maximum exposure to targeted customers
Vietnam Internet Landscape SummaryVietnam Internet Landscape Summary
• Since 2003, internet usage in Vietnam has risen from 35% to 55% in urban Vietnam.
• Profile is still skewed to young (15-25 yr), male and single. Though still growing, internet is partially limited for its young audience.
• In-home use has surpassed i-café use (55% vs. 19%). Due to in-home use penetration, internet usage is tripling and changing surfing behaviors.
What is an Ad Network?What is an Ad Network?
Definition of an ad network* Definition of an ad network*
* JP Morgan – Rise of Ad Networks – Oct 2007
• Transact, serve, track and report the distribution of ads to publisher’s web pages
• Enable advertisers to advertise on multiple sites through one central location
• Super charged with ad technology to enable targeting, singular reporting and helps you find out which half is working and which is not
Why Ad Network?Why Ad Network?
• Low cost• No time or geographic restraint• Suitable for businesses at all sizes• Precise audience targeting• Pay for performance• Complete transparency• Real-time reports
WhyWhy LienKet247LienKet247 Ad Network?Ad Network?
LienKet247LienKet247 Network HighlightsNetwork Highlights
1,000 + good quality websites 1+ billion page views monthly150+ million visits monthly10+ content channels (up to 26)IAB standard banners, Rich media & In-stream VideoProfessional support in campaign administrationVietnam market-focused
LienKet247 connects you with 21 million people in Vietnam!
LongLong--tail marketingtail marketing
Lower cost: using less popular websitesMore effective: finding the right prospective buyer at the right time
LienKet247LienKet247 Most Popular NetworkMost Popular Network ChannelsChannels
E-Commerce Blogs & Forums Information Technology
Women Economics & Finance Online Entertainment
Search News & Information Education Health & Medicine
News & Information ChannelNews & Information ChannelFeaturing…
vietbao.vnxaluan.comtin247.comdocbao.vnthehetre.vndocbao.com.vnvtv.vn
hanoimoi.com.vntinmoi.vnbaovietnam.vnphunuonline.com.vnsky.vnmeslab.orgktdt.com.vn
mottramdo.comvleague.vnnguoilanhdao.vnvntrades.comdoanhnhan.asiatintucvina.comand more…
152 mil. monthly impressions
32 mil. monthly visits
30+ websites
Sample Website List:
Blogs & Blogs & Forums ChannelForums ChannelFeaturing…
vietgiaitri.comtop1.vnthehetre.vnteentayhoa.co.cchome.iuvip.commegasharesvn.comi4vn.com.vn
shoptinhoc.comvnsharing.netfree4vn.orgpdaviet.net vietby.comrap.vnsky.vn
vnmon.comvn88.comteen.vnjoinmovie.comketnoibanbe.orgsharingvn.netxemanhdep.comand more…
242 mil. monthly impressions
37 mil. monthly visits
460+ websitesSample Website List:
EE--Commerce ChannelCommerce ChannelFeaturing…
muabanraovat.comvitinhcu.comraovat.vnsieumua.comssc.vntoitim.netblogviet.info
saharavn.comnhasachtritue.comdaugia247.comchaobansanpham.comkenhmuaban.vnvinacms.vnshop.yeuhoabinh.comchosv.net
giadienthoai.vnwedo.com.vnmuaban24gio.vnsaigonhouses.comtatca.vnquangcaoso.com.vnketnoi247.comand more…
31 mil. monthly impressions
7 mil. monthly visits
90+ websites
Sample Website List:
Business ChannelBusiness ChannelFeaturing…
tin247.comtinmoi.vnbaovietnam.vnk05404b.plus.vnvnecon.comueh.vnsinhviennganhang.com
agriviet.comnguoilanhdao.vnvntrades.comcongnghedaukhi.comvnecono.vnklvn.vn
kiemtoantre.com taichinhthegioi.comrichnews.vnthitruong24h.com.vnbaohomnay.comnhaquanly.vnagrivn.comand more…
40 mil. monthly impressions
8 mil. monthly visits
20+ websites
Sample Website List:
Education ChannelEducation ChannelFeaturing…
loidich.comebook.edu.vnmeslab.orglichsuvn.infok05404b.plus.vngiaovien.netvnecon.com
ngoinhachung.netxemngay.comntmk.infogiaoducvn.netueh.vnsvnganhang.vnnhasachtritue.com
yeutre.vnthptnguyencongtru.orgchuyenhvt.nettruongtructuyen.vngiaovien.netsuctre.netand more…
66 mil. monthly impressions
8 mil. monthly visits
120+ websites
Sample Website List:
Health & Medicine ChannelHealth & Medicine Channel
Featuring…
bacsi.comsuckhoe360.comthuocbietduoc.com.vnmevabe.nettapchilamdep.comwebgiadinh.vnkhampha24h.com
dinhduong.com.vnsuckhoegiadinh.orgyeutretho.comsuckhoecongdong.comchametainang.netgiaoducsuckhoe.netsuckhoe365.net
chuyenkhonoi.netbeophi.netthegioidep.vnanvietson.comdieuduong.com.vnhvty.netand more…
12 mil. monthly impressions
2.6 mil. monthly visits
35+ websites
Sample Website List:
Information Technology ChannelInformation Technology ChannelFeaturing…
free4vn.orgmegasharesvn.comcongtruongit.comtech24.vnpdaviet.netbenhvientinhoc.comrootvn.net
vitinhcu.comketnoibanbe.orghalinh.vnshoptinhoc.comsharingvn.netoviet.nethttpscript.com
vinashare.netblogthuthuat.comhaiphongit.comkyxaoviet.comngohaibac.netthugian360.comand more…
61 mil. monthly impressions
13 mil. monthly visits
210+ websitesSample Website List:
Online Entertainment ChannelOnline Entertainment ChannelFeaturing…
vietgiaitri.comtop1.vnthehetre.vnxuongphim.comi4vn.com.vnphimf.comvietby.com
vtv.vnvnmon.commtvhalong.comjoinmovie.comget.vnvideo.igala.netbuonqua.org
alonhac.netrap.vnnhacpro.infohalinh.vncafeden.comkphim.infoand more…
196 mil. monthly impressions
29 mil. monthly visits
190+ websites
Sample Website List:
Search ChannelSearch ChannelFeaturing…
ketqua888.comraovat.comthuocbietduoc.com.vntailieu.vnypvn.comnhungtrangvang.com.vnnhungtrangwebvietnam.com
vnnsearch.comvinatop.comthuvientapchi.comquangcaoso.com.vnmuabanhieuqua.comvn-city.comchiasethongtin.com
batdongsan24h.netvinhanonline.comraovat.sile.vnraovatdanang.netsgdb2b.cominfowebsites.organd more…
12 mil. monthly impressions
2.8 mil. monthly visits
20+ websites
Sample Website List:
Women ChannelWomen ChannelFeaturing…
phaidep.infoxinhxinh.com.vnbacsi.comtapchilamdep.comohthoitrang.com
khampha24h.comvnetips.comforum.icutevn.comstyle14.netthegioidep.vnbaodep.com
hathanh.infodepplaza.comhanhphucgiadinh.vnlangnghecotheban.comketnoithitruong.comand more…
13 mil. monthly impressions
2 mil. monthly visits
20+ websitesSample Website List:
LienKet247LienKet247 OfferingsOfferings
FLEXIBLE OFFERINGSFLEXIBLE OFFERINGS
Pay for each day publisher websites display your advertisement
Cost Per Day(CPD)
Pay for each thousand views of your advertisement
Cost Per Mille(CPM)
Pay for each single click on your advertisement
Cost Per Click(CPC)
PerformancePerformance--based advertising costbased advertising cost
For further information, please contact:
ECOM JSC.Lienket247 Advertising Department12 Hoang Du Khuong, Dist. 10, HCMCT: (08) 6264 8826 F: (08) 6264 8827Email: [email protected]
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