2015 License Plate Campaign Toolkit

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Board of Directors

Lorinda M. Wortz, Chair Religious Community

John H. Brown Private Sector

Lisa R. Canada

Organized Labor

Mark A. Davidoff Business Community

Lena Epstein

General Public

Mike Flanagan Education

Karl T. Ieuter

General Public

Shelley A. Kester Volunteers

Mark S. McDaniel

Parents

Sgt. Mark Pravato State Police

Brian J. Rooney, Esq.

Human Services

Andra M. Rush Business Community

Vivek S. Sankaran Legal Community

Deb L. Shaughnessy

General Public

Michael D. Foley Executive Director

January 2015 Dear Leaders in Prevention: First let me start by expressing our sincere appreciation for your support of the License Plate campaign through the past years. As we prepare for the 2015 License Plate campaign, we need your help now more than ever! We are planning several strategies to assure that all those who have generously purchased a license plate will continue to do so. Our success will depend upon everyone working together to get appropriately-timed messages and information out to our established partners and to new networks we are cultivating. Critical to our success will be our work with you as chapter leaders. Your own networks are very important to these efforts. As a group, networks know and understand prevention and many support the Children’s Trust Fund all year around. We’ll want to sustain their dedicated service and at the same time assure that they know the new challenges we face in maintaining this important source of funding. Enclosed are promotional materials along with a toolkit to assist with your organization’s efforts in promoting the 2015 License Plate campaign. You truly are the backbone of the organization and the real reason for the work we do! In Sincere Appreciation,

Michael D. Foley, Executive Director Michigan Children’s Trust Fund Enclosures

Toolkit Contents ________________________________

This year’s “Children’s License Plate – Every Child Deserves Our Protection” is intended to encourage Michigan citizens to purchase the Children’s Trust Fund License Plate to support prevention programs throughout Michigan. The contents of the Children’s License Plate Toolkit serve as resources to help you promote the campaign. The copy-ready materials are also available on the CTF web site at www.michigan.gov/ctf. How to Use the Toolkit… Use the contents of the toolkit in any way you would like to promote the Children’s License Plate and to encourage all residents statewide to order their new Children’s Trust Fund license plate. You have permission to copy or reprint anything in the toolkit. Feel free to customize the materials and include the name of your group or your local program information. Included are samples of a press release, public service announcement and a proclamation. Please Fill Out and Return the Enclosed Survey… Your responses are important and will assist in planning for the 2015 Children’s License Plate campaign. The CD Includes: Children’s License Plate Materials as follows:

Cover Letter from CTF Executive Director Things You Can Do To Promote the Children’s License Plate CTF License Plate Campaign Questions and Answers Developing a Successful Community Awareness Campaign General Media Tips Media List Tips for Developing Effective Media Coverage Letter to the Editor (Sample) Press Release (Sample) Op Ed (Sample) PSA Script (Sample) Resources Order Form Child Abuse & Neglect Statistics (Kids Count) Child Abuse & Neglect Stats Partners in Prevention Direct Service Grantees Local Councils

The Folder Includes: License Plate Materials as follows:

License Plate Poster License Plate Palm Card License Plate Postcard

Things You Can Do to Promote the License Plate Campaign

Tweet or Facebook about the CTF

License Plate. Also, follow our social media and share, “like,” and comment on our posts.

Write a letter about the Children’s Trust Fund (CTF) and the Children’s License Plate to the editor of your newspaper. Inform them that the money raised comes back to your community.

Personally talk to family, friends, co-workers and neighbors. Ask them to purchase a CTF License Plate or, as a gift, offer to purchase one for them.

Post information about the CTF License Plate on Facebook so friends can see that you support Michigan children and families.

Ask your schools to send information about the CTF License Plate home to parents.

Ask professional, religious and civic organizations, where you are a member, to display CTF License Plate materials and include an article about it in their organizational newsletters. Offer to speak at organizational events about CTF and the License Plate.

Ask your city council to declare a Child Abuse Prevention week or day to promote the CTF License Plate.

Display CTF License Plate materials at work and ask your spouse to do the same at his/her place of employment.

Ask the companies where you conduct business to send CTF License Plate materials in their monthly statements or to display them where the public frequents.

Ask the local Girl Scout or Boy Scout group to pass out CTF License Plate materials door-to-door.

Ask your local parent-teacher organization to get involved in promoting the CTF License Plate.

Ask your local government officials and media personalities to participate in the CTF License Plate campaign and include an article in their constituent newsletter about CTF and the License Plate.

Offer to do a program about CTF and the License Plate for your public library.

Ask local EMS, Fire Department and Police Department to promote the CTF License Plate.

Include a CTF License Plate in a charity auction.

Hand out CTF License Plate materials at senior centers.

Encourage 10 friends to purchase a CTF License Plate.

Purchase a personalized Children’s License Plate for YOUR vehicle!

www.michigan.gov/ctf

1-800-CHILDREN

Children’s License Plate Commonly Asked Questions and Answers

Q: Where can I purchase the Children’s License Plate? A: At any Michigan Secretary of State’s Branch Office. You can also use the order form available on the Secretary of State’s web site: www.sos.state.mi.us. If you are purchasing a new car, your dealer can handle the transaction for you. Q: Can I get my plate the same day I purchase it? A: No. You can order the plate for $35. The Secretary of State’s Office will mail the plate to your home within two weeks. Q: How much does a Children’s License Plate cost? How much goes to CTF? A: The Children’s License Plate sells for $35. For each license plate sold, $25 goes directly to the Michigan Children’s Trust Fund to help fight child abuse and neglect. You can order a personalized plate by paying an additional fee of $30.00. Personalized license plates must be ordered in person at a Secretary of State Branch Office and can include up to five characters letters and/or numbers). An individual who would like to purchase a second personalized plate for the front of their vehicle would pay an additional $5.00. Q: My birthday isn’t until December; can I buy a plate in April? A: Yes, you can order a plate at any time. The cost is $35. Your registration fees, which are due on your birthday, are a separate fee. Q: How much does it cost to renew my Children’s License Plate? A: Each time your Children’s License Plate is renewed, a $10 fee is collected for the Children’s Trust Fund. Individuals with a personalized Children’s License Plate will pay an additional $15 fee when renewing.

For more information or to order license plate materials, call the Children’s Trust Fund at 1-800-CHILDREN

Q: What does CTF do with the proceeds from the sale of the plates? A: CTF uses the proceeds to provide funding to local councils throughout the State for their local prevent child abuse and neglect and prevention programming efforts. The proceeds also fund community-based, direct service prevention programs such as parenting education, early childhood support, grandparents raising grandchildren, respite care and other prevention services that target “at risk” families. In addition, CTF also uses these valuable contributions for prevention awareness and outreach undertakings throughout the State of Michigan. Q: Can I still donate to CTF through the Michigan State Income Tax Check-off? A: Only during tax season do you have the opportunity to give to CTF through the Michigan Income Tax Form 4642, Voluntary Contribution check-off. However, you can also still make direct donations to CTF online at www.michigan.gov/ctf at any time or purchase a Kid Pin or other quality items from our Kids Store at http://apps.michigan.gov/michiganestore/public/categorydisplay.aspx?categoryId=8

The children of Michigan trust you to keep them safe. Your gift to the Children’s Trust Fund sustains that trust.

Michigan Children’s Trust Fund

P.O. Box 30037, Suite 1411, Lansing, MI 48909-7537 Phone: 517-373-4320*Fax: 517-241-7038

Website: www.michigan.gov/ctf

Develop a Successful Campaign_____________________ A successful community awareness campaign starts with a well-designed marketing plan. It is important to look at your message from the point of view of your audience and think about what behavior you want to change and how you will reach your audience with a call to action. The most effective child maltreatment prevention awareness initiatives are targeted, local and responsive to the cultural context of each unique community. Each community has different definitions of child abuse and neglect, different ways of approaching the issue, also different communication methods and responses to the issue. Understand your target audience: Developing an effective campaign requires a thorough understanding of your target audience(s). Before you start planning a campaign, it is important to address the following questions: Who is the best audience for messages about child abuse prevention? Target audience

examples include: parents, businesses, adolescents, medical professionals, school staff and government agencies.

What methods of communication will be most effective to reach your target audience and change their behavior? Examples include: events, social media, posters, public displays, print materials, radio public service announcements, newspaper and television.

Will your audience identify with a need to change a behavior or take action? What objections might the target audience have? What other organizations or groups in your community target similar audiences or have

similar goals? How can your organization collaborate and partner with other groups? Plan your campaign: 1. Mobilize community support… Join forces with local community groups that are concerned about the welfare of children. 2. Determine your needs and locate funding… Once your team has developed a community awareness campaign, determine your needs in the following areas: money, materials, people, time and leadership. Approach local groups such as Rotary, Jaycees, Lions/Lioness, churches, businesses, private donors and others and ask them to support your campaign or donate services. 3. Order additional Children’s License Plate campaign materials… The Michigan Children’s Trust Fund (CTF) will have campaign materials available. An order form is included in the toolkit. Please fill out the form or contact CTF for more information. 4. Implement a campaign with community media partners… The media can be an effective partner in disseminating messages to a target audience. The news media has specific criteria for judging what is worth covering. It is important to frame your information so the media is interested. The media usually likes stories with conflict, human interest or novelty. Questions to consider when approaching the media include:

What is your media hook? What is important or unique about your campaign? What will attract the media’s attention? Have you considered sources of free publicity in your community? When you contact newspapers, radios, and television stations to ask them to feature

stories about child abuse prevention, see if they will make a donation for ad space to help publicize your campaign.

Has the level of media attention to child abuse prevention increased since you began your efforts?

5. Evaluate and continue your awareness efforts… After the campaign has been carried out, evaluate your progress and seek feedback.

General Media Tips______________________________

Stay on message. Narrow your message to one or two central points that you want to get across and stick to them. You do not have to explicitly answer every question a reporter poses. Answer every question in such a way that it reflects your key message. Do not repeat something a reporter says that is not part of your point, even to disagree with it. Emphasize the License Plate is about solutions to child abuse. It’s about prevention, but don’t leave the word “prevention” unexplained. Describe the solutions. Keep in mind that reporters will usually try to move you back to tragedy, but you can stress that child abuse is a problem with solutions that don’t receive the attention they should. Explain that the American public cares deeply about child abuse, but doesn’t know what can be done about it. Reporters will want statistics. Instead of supplying them with the traditional child abuse statistics on reports, substantiations and deaths, given them stats of efficacy. What works? How many people do you reach with services? What has been the impact of such services? Letters to the editor are a great way to reach a general audience. Keep them short and focused and be sure to include a call to action whether it is to support specific legislation or to learn more about a program. Here is some general language about the CTF License Plate that could be adapted for press releases announcing events, letters to the editor, or website announcements.

By purchasing a Children’s Trust Fund (CTF) Specialty License Plate, you can help transform our community into a place that increasingly cares about – and actively supports – families and children. You can help ensure that parents in our community have more access to parenting education resources, and substance abuse and mental health programs, which help keep our children safe. The majority of child abuse cases stem from situations and conditions that are entirely preventable in an engaged and supportive community. For example, a community that cares about early childhood development, parent support and mental health, sees families with children who are nurtured and who are born healthy and enter school ready to learn. Cities and towns that work to create good school systems and come together to ensure that affordable housing is available in good, safe neighborhoods are less likely to see stressed, isolated families who don’t know where to turn in times of need. CTF and its partnering organizations connect all of these dots so that the solutions to child abuse receive the attention the public craves. In a recent poll, 89% of Americans reported that child abuse was a “very important” moral issue to them. It’s not enough to care about the problem and address its consequences; we have to pay attention to the kinds of efforts that will prevent it from happening in the first place. Please learn more about what you and your community can do to support child abuse prevention. It is a shared responsibility and we’re stronger when we work together.

To find out more about the CTF License Plate and child abuse prevention in your community, contact [add contact information here].

See www.press-release-writing.com for more information.

Tips for Developing Effective Media Coverage__________ Common Terms Defined Understanding the different tools available to you to communicate with media organizations helps to make the relationship more productive. Media Advisory: This is a very short notice inviting the media to attend an upcoming event. The advisory lists only the very basics of the time, date and place and identifies what will be happening and who will be there. Press Release: This is a longer document that announces news about your organization. Press Conference: This is an opportunity to make a major announcement or to allow many media organizations access to your organizations officials at the same time. A media advisory is often used to invite media to attend. Public Service Announcement (PSA): PSAs are used as filler for media organizations when there is dead airtime, or in an area of the publication that cannot be filled with copy or paid advertisements. The old adage “You get what you pay for” applies to PSAs. Since there is no financial incentive to the media outlet to run your PSA, there is no guarantee that it will run in a timeslot or a space that meets your organization’s communication goals. Advertisement: You may opt to purchase paid space and time in media outlets to deliver your message. Most media outlets will help you develop commercials and display advertisements for an additional cost. Often, media organizations will leverage multiple media buys to maximize your message placement. Ten Tips for Effective Press Releases: 1. Make sure the information is newsworthy. 2. Focus on speaking to your audience and give them a reason to continue reading. 3. Start with a brief description of the news, and then distinguish who announced it, and not

the other way around. 4. Ask yourself, "How are people going to relate to this and will they be able to connect?" 5. Make sure the first 10 words of your release are effective, as they are the most important. 6. Avoid excessive use of adjectives and fancy language. 7. Deal with the facts. 8. Provide as much contact information as possible: an individual to contact, address, phone,

fax, email, web site address. 9. Make sure you wait until you have something with enough substance to issue a release. 10. Make it as easy as possible for media representatives to do their jobs.

Letter to the Editor (Sample)_______________________

Child abuse and neglect is real. It happens in every neighborhood and community in this state. The act itself could result in death, developmental disabilities, behavioral problems or a dramatic reduction in the quality of life for a survivor. The Children’s Trust Fund (CTF) recognizes the toll it takes on the children and families of Michigan; this is why we are leading the effort to reduce the incidence of neglect and abuse. When you are renewing your license plate, please consider the children and families in Michigan who suffer from child abuse and neglect. Please share with others that you support the CTF. With the money raised from the CTF Specialty License Plate, CTF works to continue to fund essential child abuse prevention and neglect programs and services throughout the state. Contributions go directly toward funding 73 local child abuse and neglect prevention councils and direct service prevention programs in all of Michigan’s 83 counties. This is an important story for Michigan’s children and your readers. Research verifies that 85% of the reported cases of child abuse and neglect could have been prevented. Quality child care and community support is essential for shaping a child’s success. There’s no more fundamental component of a quality life than supporting the health and safety of a child. We are dedicated to building strong and healthy communities that benefit every citizen of Michigan. You can help us show kids and families in Michigan how much we care by promoting the CTF License Plate! Children’s Trust Fund 235 S. Grand Ave., Suite 1411 P.O. Box 30037 Lansing, MI 48909 Phone: 1-800-CHILDREN Fax: 5178-241-7038 Website: www.michigan.gov/ctf http://www.facebook.com/MichiganCTF http://www.twitter.com/CTF_Michigan http://www.youtube.com/MichiganCTF

Media List____________________________________

The Children’s License Plate Media List

For a listing of media outlets in Michigan, contact the Michigan Children’s Trust Fund at:

1-800-CHILDREN

Or Visit online at:

www.michigan.gov/documents/ctf/Media_List_338459_7.xls

Press Release (Sample)___________________________

FOR IMMEDIATE RELEASE CONTACT: Local Contact January 2015 Contact Phone Number

Children’s Trust Fund raises awareness during the 2015 License Plate Campaign Residents are encouraged to prevent child abuse through license plate purchase

LANSING – This year, Children’s Trust Fund is asking you to help out children and families in Michigan who are neglected and abused. When you purchase your license plate, please consider the children and families in Michigan who are neglected and/or abused; the results could mean everything.

CTF is the only statewide, nonprofit organization dedicated to the prevention of child abuse and neglect. “CTF relies heavily on the contributions donated through the state’s campaigns to fund direct service and local prevention programs across the state of Michigan that help build strong, healthy families and keep children safe,” says Michael Foley, Executive Director of CTF.

Your contribution will go directly toward funding local child abuse and neglect prevention councils and direct service prevention programs in all of Michigan’s 83 counties. Since its creation in 1982, CTF has raised over $60 million and provided support to over 6 million children and families.

For more information about CTF, how to contribute, and how to participate in local fundraising activities, please visit www.michigan.gov/ctf.

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OP ED (Sample)_________________________________

Personalize, i.e., add local data, personal experiences, and ways that CTF has made a difference. Research confirms that a safe, stable and nurturing setting is essential for a child’s success. The Children’s Trust Fund (CTF) supports prevention programs that not only help keep families emotionally healthy, but help shape our children’s future and keep them safe. CTF recognizes the toll neglect and abuse take on the children and families of Michigan; which is why CTF is focused on leading the effort to reduce the incidence at the grassroots level.

This year, CTF continues to help build strong, healthy families and keep children safe through the License Plate campaign. The money raised through the CTF License Plate campaign will work to continue funding essential child abuse prevention and neglect services to local programs. Whether you are purchasing a license plate for yourself or as a gift, your purchase could make a world of difference for Michigan kids.

I have personally seen the difference that programs and services supported by Children’s Trust Fund make here in ______. Since 1982, CTF has provided over $60 million to support prevention programs and services in communities across the state, touching the lives of over 6 million children and families. Here in ____________ alone, we have been able to __________. As a nonprofit agency with no state appropriation, CTF must raise its funds through grants and most importantly, through individual and corporate donations. These donations are the backbone of prevention. CTF, the _______, and many community-based, direct service programs that have received funding are all helping to change lives, but could, given additional revenues and opportunities, help many more children and families. Together we can positively impact the children and families of Michigan. Sincerely, Children’s Trust Fund of Michigan

PSA Scripts (Sample)_____________________________

Sample #1: Our listeners and the Children’s Trust Fund are teaming up to stop child abuse and neglect. Last year almost thirty-thousand children were abused and neglected in Michigan. Every child deserves OUR protection. You can help by purchasing a personalized Children’s License Plate for your vehicle. Kid’s voice: Please remember the Children’s Trust Fund and Michigan Kids when you are renewing your license plate! Sample #2: Every day in Michigan, there is over 375 reports of child abuse and neglect. Every child deserves OUR protection! Support the Children’s Trust Fund by purchasing a CTF Specialty License Plate for your vehicle. Your support will help transform the lives of Michigan’s children and families. Call 1-800-Children NOW or visit the website for more information about how you can become a “champion for children.”

Michigan Children’s Trust Fund P.O. Box 30037, Suite 1411, Lansing, MI 48909-7537

Phone: 517-373-4320*Fax: 517-241-7038 web site: www.michigan.gov/ctf

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Please indicate the quantity requested on the line before each item.

__________ License Plate Campaign Pocket Folder (CTF-226)

__________ License Plate Campaign Palm Card (CTF-269)

__________ License Plate Campaign Poster (CTF-224)

__________ License Plate Campaign Postcard (CTF-XXX)

Note: These materials may also be ordered on the CTF web site in the Literature Request Page of the Resources section.

Ship To: For quickest delivery, please include your street address.

Name: __________________________________________________________________

Organization: ____________________________________________________________

Address: ________________________________________________________________

City: _______________________________ State: ________ Zip: ________________

Phone: __________________ Fax: _________________ E-mail: __________________

For Office Use Only Order Taken By: _______________ Date Order Received: ___________ Date Processed: ________________ Processed by Whom: ___________

Child Abuse & Neglect Statistics (KIDS COUNT)________ To access county-based child abuse and neglect statistics, we encourage you to utilize KIDS COUNT. Michigan Data: The steps to acquire the Michigan data are:

Go to http://www.kidscount.org/datacenter/ . Click over the words Data by State in the box in the top middle of the page. Next, click on either the actual name Michigan or the State of Michigan on the map

provided. This will then take the user to the home page for the Michigan Data. In the box at the right side of the page labeled Rankings, Maps or Trend Graphs by

Topic, click the desired information to seek. If the MI KIDS COUNT Indicators is clicked, the page will open to a list of all indicators. Click on the desired indicator to view data listed by county.

National Data: The steps to acquire the National data are:

Go to http://www.kidscount.org/datacenter/ . Click over the words Data Across States in the box in the top right of the page. Scroll down the page to the box labeled Rankings, Maps or Trend Graphs by Topic,

click the desired information to seek. The topic choice National KIDS COUNT Key Indicators lists a number of key indicators.

Click on the “+” sign to the left of the word Indicators beneath the topic title to see choices.

Click on desired choice to view data listed by state. Right Start Data: The steps to acquire the data for counties and cities (includes townships) on the national KIDS COUNT data center, are:

Go to http://datacenter.kidscount.org/data/bystate/StateLanding.aspx?state=MI Click on bar in middle of screen “view community profiles” After selecting geography -- counties or cities (includes townships) Then be sure “featured indicators” is selected -- this will provide the total number of

births and the % of births affected by each Right Start indicator If you want the “number of births affected” for these indicators, under INDICATORS

select “by category” and select “HEALTH” instead of demographics (there's an arrow on the side of the box)

If you want the Michigan profile (with trends by race), the report, which focuses on cities, especially the high-risk ones, the press release, and other materials related to the report, go to http://www.milhs.org/kids-count/right-start-in-michigan-2011 .

Child Abuse & Neglect Statistics ____________________

Michigan1 (FY2010): Investigations for child abuse or neglect hit a ten year peak in 2010 reaching 78,893. Seven of the 83 Michigan counties experienced a decline in their rate of child abuse or

neglect over the past 10 years. However, in 30 counties, the rate of child abuse and neglect reports doubled.

From 2000 to 2010, the rate of Michigan’s children in investigated families went up by six percent—rising from 66 of every 1000 children to 70 of every 1000 children ages 0-17.

Confirmed victims increased 34 percent from 2000 (26,844) to 2010 (32,504). 40 percent of victims were under the age of four. In approximately 86 percent of all cases, the perpetrator is the parent in 2009. 2 From 2005 to 2010, all three categories of confirmed abuse or neglect showed an increase.

Category III—where the risk to children is considered low to moderate—saw the largest increase, 70%. The next was Category I—which requires a petition for court action—with a 9% increase. The smallest was Category II, which requires CPS to open a case and provide services.

The increase in Category III cases led to a decrease of children in foster care. The number went from over 17,000 to about 12,000 in 10 years.

In a study by Caldwell & Noor (2005), costs of child abuse in Michigan were estimated at $1,827,694,855. The costs of prevention are a fraction of the costs of abuse. Cost savings ranged from 96% to 98% depending on the prevention model tested.3

National4: (Federal FY 2009) An estimated 690,869 children were victims of maltreatment. An estimated 2.9 million children received a CPS investigation or assessment. An estimated 1,825 children in 2010 (compared to 1,770 children in 2009) died from abuse

or neglect. During 2009, 76 percent of victims experienced neglect, 23 percent were physically abused,

11 percent were sexually abused, and 9 percent were psychologically maltreated. The consequences of child abuse cost the country at least $103.8 billion annually, costing

the average American family approximately $942 each year.5 *National data is for FFY 2009, information derived from U.S. Department of Health & Human Services-Administration for Children & Families. www.acf.hhs.gov/programs/cb/pubs/cm08/chapter3.hm#subjects *The cost of child abuse information derived from Prevent Child Abuse America website. “Total Estimated Cost of Child Abuse and Neglect in the United States”.

1 KIDS COUNT in Michigan Databook 2011. “Health Matters: County Profiles of Family and Well-being.” 2 MI Department of Human Services’ “Children’s Protective Services 2008 Trends Report Summary.” Please see the report (included in the CAP Month Toolkit) for additional statewide and historical data. 3 Caldwell, R. & Noor, I. (2005). “The Costs of Child Abuse vs. Child Abuse Prevention: A Multi-year Follow-up in Michigan.” 4 First five statistics from the U.S. Department of Health and Human Services, “Child Maltreatment 2007” report. 5 Wang and Holton. (2007). “Total Estimated Cost of Child Abuse and Neglect in the United States.” Prevent Child Abuse America.

Partners in Prevention____________________________ Each community in Michigan has a variety of organizations, agencies and groups that could be possible partners with local child abuse and neglect prevention. The formation of working partnerships with other organizations that share a common interest in children’s safety and well-being strengthens prevention work. The synergy created through effective partnerships provides us the greatest opportunity to lower the incidence of child abuse and neglect. Below is a list of potential prevention resources and partners listed at state and national levels. You are encouraged to utilize resources from these partners and to form partnerships with other organizations in your local communities.

Michigan Partners

Circle of Parents www.circleofparents.org

Children’s Trust Fund of Michigan

www.michigan.gov/ctf 1-800-CHILDREN

Early Childhood Investment

Corporations (ECIC) www.ecic4kids.org

Fight Crime: Invest in Kids

http://www.fightcrime.org/state/michigan

Infant Safe Sleep

www.michigan.gov/safesleep

MI Association for Infant Mental Health www.mi-aimh.org

(734)785-7700

Michigan’s Children www.michiganschildren.org

(800)330-8674

Michigan Coalition for Children & Families

www.miccf.org

Michigan Community Action Agencies www.mcaaa.org

MI Dept. of Community Health

www.michigan.gov/mdch/

MI Department of Education

www.michigan.gov/mde/

MI Department of Human Services www.michigan.gov/dhs/

Michigan Fatherhood Coalition

http://www.michiganfatherhood.org/

Michigan League for Human Services www.milhs.org (800) 837-5436

Michigan Office of Children’s

Ombudsman childombud@mich.gov

(800) MICH-FAM

Michigan State Police www.michigan.gov/msp

Parenting Awareness Michigan and

Prevention Network www.preventionnetwork.org

pamcampaign@preventionnetwork.org

National Resources & Partners

Annie E. Casey Foundation www.aecf.org (410)547-6600

Child Welfare Information Gateway www.childwelfare.gov/index.cfm

Channing Bete Company www.channing-bete.com

http://pcaamerica.channing-bete.com/ (800)391-2118

The Children’s Bureau Office on Child

Abuse and Neglect www.acf.hhs.gov/programs/cb/

Child Help

www.childhelp.org (800)4-A-CHILD

Child Welfare League of America

www.cwla.org

Circle of Parents http://www.circleofparents.org/

FRIENDS National Resource Center

www.friendsnrc.org

Home Visit Forum www.hfrp.org

National Alliance of Children’s Trust and

Prevention Funds http://www.ctfalliance.org

National Center for Shaken Baby

Syndrome www.dontshake.org

Prevent Child Abuse America

http://www.preventchildabuse.org/index.shtml

The Talaris Institute

www.talaris.org

CHILDREN’S TRUST FUND – FY 2016 DIRECT SERVICE GRANTEES Revised: February 2016

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1. Arbor Circle

CTFDS-16-41001 County: Kent Address: 1115 Ball Ave NE Grand Rapids, MI 49505-5904 Phone: (616) 456-7775 ext. 1215 or (616) 456-6571 ext. 1356 Fax: (616) 456-8568 Website: www.arborcircle.org Contact: Kristin Gietzen Email: kgietzen@arborcircle.org Contact: Marguerite Morgan Email: MMorgan@arborcircle.org PFS Contact: Monica Marchell Email: MMarchell@arborcircle.org Period: FY16-FY19 Award: $175,000.00 Target Population: The target population for Healthy Start in Kent County includes first time parents and parents age 25 and younger with at least one identified risk factor. Project: The Kent County Healthy Start Program, based on Healthy Families America model, is used as an evidence-based home visitation program that assess for high-risk, bi-cultural, Spanish speaking, first time parents residing in Kent County. Healthy Start families are assessed for: parental history of child abuse, current substance abuse issues, poverty, mental health concerns, unemployment and other risk factors, which compounds “normal” stress. The program’s goals are to promote child well-being, optimal development, and health and safety.

2. Berrien County Health Department

CTFDS-15-11001 County: Berrien Address: 701 Main Street St. Joseph, MI 49085-1316 Phone: (269) 927-5607 Fax: (269) 927-5676 Website: www.bchdmi.org Contact/PFS Contact: Susan Holcomb Email: sholcomb@bchdmi.org Period: FY15-FY18 Award: $175,000.000 Target Population: Families who need or desire support for children who are at risk for developing behavior problems. Project: The Berrien County Health Department proposes to implement the Triple P program. The Triple P – Positive Parenting Program – is a multi-tiered system of evidence-based education and support for parents and caregivers of children and adolescents. The system works as both an early intervention and secondary prevention model for parents of children who have or are at risk of developing behavioral problems. The goal is to enhance the independence and health of families through the enhancement of parents’ knowledge, skills, confidence, and self-sufficiency. Also to promote the development of non-violent, protective, and nurturing environment as well as the development, growth, health, and social competence of young children.

CHILDREN’S TRUST FUND – FY 2016 DIRECT SERVICE GRANTEES Revised: February 2016

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3. Bethany Christian Services of Michigan

CTFDS-15-41001 County: Ottawa Address: 901 Eastern Ave, N.E Grand Rapids, MI 49501-0294 Phone: (616) 375-8295 Fax: (616) 748-6099 Website: www.bethany.org Contact: Laura Driscoll Email: ldricoll@bethany.org PFS Contact: Jodi Glass Email: Jlglass@bethany.org Period: FY15-FY18 Award: 175,000.00 Target Population: Families with children ages 0-18 who exhibit one or more risk factors. Project: Bethany Christian Services will implement the Safe Families for Children program to serve families facing short-term crisis in Ottawa County. This program is designed to prevent child abuse and neglect by providing parents who are overwhelmed and resource limited with a safe, temporary place for their children to stay and extensive family-oriented volunteer social support that follows the Strengthening Families Approach to strengthen families, provide opportunities for optimal child development, and reduce child abuse and neglect.

4. Bethany Christian Services

CTFDS16-28001 County: Grand Traverse Address: 901 Eastern Ave, N.E. Grand Rapids, MI 49501-0294 Phone: (231) 995-0870 Website: www.bethany.org Contact/PFS Contact: Andrea Hentschel Email: ahentschel@bethany.org Period: FY16-FY19 Award: $95,036.00 Target Population: The target population is families with children ages 0-18 who exhibit one or more risk factor(s) as identified by the Strengthening Families Approach Project: The Safe Families for Children™ (SFFC) program is a viable community based approach to preserving families by providing an extended community safety net. Volunteer families give back to their community through becoming the safety net for families in crisis. The program is reducing the rate of child abuse and neglect through temporary emergency care for children whose parents are in a crisis situation, and who require time to receive help for potentially debilitating problems without the fear of losing custody of their children through the foster care system.

CHILDREN’S TRUST FUND – FY 2016 DIRECT SERVICE GRANTEES Revised: February 2016

3

5. Big Brothers Big Sisters of the Bay Area, Inc.

CTFDS-16-22001 Counties: Delta, Dickinson, Menominee Address: 1101 Ludington St., Ste. 224, Escanaba, MI 49829-3500 Phone: (906) 789-0060 Website: http://bbbsbayarea.org Contact: Tanya Ettenhofer Email: tschuster01@gmail.com PFS Contact: Period: FY16-FY19 Award: $175,000.00 Target Population: At-risk girls age 8-12 and their families. Project: The goal of Big Brothers Big Sisters of the Bay Area is to positively impact youth development through our structured approach to youth mentoring and family outreach services. BBBS of the Bay Area will enhance our school-based mentoring programs by adding a gender specific girl group within the school systems in which we serve. There is a need to empower our girls. This girls’ only mentoring program’s goal is working with girls at the critical ages to help them build self-esteem, develop life skills, and develop positive motivations, along with creating opportunities for family outreach.

6. Cadillac Area OASIS/ Family Resource Center CTFDS-15-83001 County: Wexford Address: 118 S. Mitchell St., Cadillac, MI 49601-2138 Phone: (231) 775-7299 Fax: (231)775-4074 Website: www.cadillacoasis-frc.org Contact/PFS Contact: Julie Hamilton Email: Julie.hamilton@cadillacoasis-frc.org Period: FY15-FY18 Award: $175,000.00 Target Population: Families who exhibit at least three identified risk factors for child abuse and

neglect. Project: The Family Links Program will use Parents as Teachers community outreach and home-

visiting model to reduce the risk of child abuse and neglect in three ways: 1.) by teaching and helping parents in setting goals to use positive parenting techniques including the knowledge and screening of children for developmental milestones, 2.) by helping parents assess and problem solve for difficult child behaviors, and 3.) by educating, screening, and connecting with services for domestic abuse and its effects on children and parenting.

CHILDREN’S TRUST FUND – FY 2016 DIRECT SERVICE GRANTEES Revised: February 2016

4

7. Catholic Charities West Michigan

CTFDS-13-61001 County: Muskegon Address: 360 Division S. Ste. 3A Grand Rapids, MI 49503-4501 Phone: (616) 356-6250; (616) 916-5764 Website: http://ccwestmi.org Contact: Pam Cohn, Assistant Director Email: pcohn@ccwestmi.org; PFS Contact: Lindsey Polanyi Email: lpolanyi@ccwestmi.org Period: FY13-FY16 Award: $50,000.00 Target Population: New and expectant families. Project: The Muskegon Healthy Families Program, along with the Muskegon Healthy Families Prenatal Program, provides comprehensive secondary prevention and early intervention designed to reduce or eliminate child abuse and neglect in new and expectant families. The program is designed to promote healthy child and family development by reducing risk factors, promoting healthy habits, strengthening parent/child bonds and empowering the family through weekly visits lasting 9-12 months and continuously based on need.

8. Catholic Family Services CTFDS-13-39001 County: Kalamazoo Address: 1819 Gull Rd. Kalamazoo, MI 49048-1611 Phone: (269) 381-9800 ext. 224 Phone: (269) 381-1234 Website: www.catholicfamilyservices.org Contact: Carol Cousins Program Director Email: carolcousins@ccdok.org PFS Contact: Tierene Coleman Email: TiereneColeman@ccdok.org Period: FY13-FY16 Award: $50,000.00 Target Population: Families with expectant mothers. Project: The Healthy Families America program as a part of the Catholic Family Services’ Caring Network provides in home service to overburdened young families who are at risk for adverse childhood experiences. The program focuses on engaging mothers when they are pregnant and providing case management, transitional housing, parenting education, family literacy services, mentoring, and support to lay a strong foundation for the family.

CHILDREN’S TRUST FUND – FY 2016 DIRECT SERVICE GRANTEES Revised: February 2016

5

9. Catholic Social Services Washtenaw County

CTFDS-13-81001 County: Washtenaw Address: 4925 Packard Rd. Ann Arbor, MI 48108-1521 Phone: (734) 761-1440 Fax: (734) 761-7164 Website: csswashtenaw.org Contact: Cathi Kelley, Program Manager Email: ckelley@csswashtenaw.org Contact: Sheila Schaaf Email: sschaaf@csswashtenaw.org PFS Contact: David Garvin Email: dgarvin@csswashtenaw.org Period: FY13-FY16 Award: $40,000.00 Target Population: Families that include a pregnant woman or a newborn in the home. Project: The expansion of the Healthy Families Washtenaw Program is a targeted home visitation program designed to work with overburdened families who are at-risk for child maltreatment, abuse and neglect. Services begin prenatally or right after the birth and are offered voluntarily, intensively, and up to 5 years after the birth. Services include education on stages of childhood development, positive parenting and discipline techniques, children’s basic health and safety needs, school readiness, and activities to promote bonding attachment.

10. Community Fatherhood CTFDS-13-13001 County: Calhoun

Address: 14600 Beadle Lake Rd., Battle Creek, MI 49014-7587 Phone: (269) 282-1340 Fax: (269) 282-1850 Website: www.cfatherhood.org Contact: Gilbert Ortiz, Director Email: Gilberto@cfatherhood.org PFS Contact: Juanita Garrett Email: juanitag@cfatherhood.org Period: FY13-FY16 Award: $49,999.00 Target Population: Low income fathers. Project: Providing an increase in the positive involvement and decrease in abusive and neglectful behaviors of fathers and father figures in the lives of children. This is through the nurturing parenting Fathers Matter program with classes, group support, mentoring and case management in Calhoun County through the Nurturing Fathers Model, which is designed to enable fathers to replace hurtful patterns of parenting with newer, healthier patterns.

CHILDREN’S TRUST FUND – FY 2016 DIRECT SERVICE GRANTEES Revised: February 2016

6

11. Eaton RESA

CTFDS-13-23001 Counties: Eaton and Barry Address: 1790 E. Packard Highway, Charlotte, MI 48813-9719 Phone: (517) 541-8987 Fax: (517) 543-8016 Website: www.eatonresa.org Contact: Ronda Rucker, Director Email: rrucker@eatonresa.org PFS Contact: Period: FY13-FY16 Award: $46,912.00 Target Population: Parenting teens who are earning their high school diplomas. Project: The Parents As Teachers Program for Parents attending Relevant Academy will provide both one-to-one and group parent education, using the PAT home visitation and group model to assist these parent-students age 16-20 in fulfilling their potential as parents while completing high school so that they can become self-sufficient and productive citizens.

12. Family Service & Children’s Aid CTFDS-15-38001 County: Jackson Address: 330 W. Michigan Ave. Jackson, MI 49204-6128 Phone: (517) 787-7920 Fax: (517) 787-2440 Website: www.strong-families.org Contact: Bob Powell Email: bpowell@fsca-jackson.org PFS Contact: Denise Liles Email: dliles@strong-families.org Period: FY15-FY18 Award: $175,000.00 Target Population: At risk parents of children age 0-17. Project: To enhance the current parent education programming to meet parenting needs of the Jackson community, particularly by enhancing abilities to meet the parenting needs of high-risk populations due to high stress, limited resources, and multiple trauma exposures. To increase awareness of the impact that trauma may have on families and to increase awareness of family strengths as a starting place for trauma services and parent education, in order to support the family and individual well-being, and reduce the risk of child abuse and neglect.

CHILDREN’S TRUST FUND – FY 2016 DIRECT SERVICE GRANTEES Revised: February 2016

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13. Genesee ISD

CTFDS-16-25001 County: Genesee Address: 2413 W. Maple Ave., Flint, MI 48507-4031 Phone: (810) 591-5716 Website: www.geneseeisd.org Contact: Susan Fleming Email: sfleming@geneseeisd.org PFS Contact: Period: FY16-FY19 Award: $175,000.00 Target Population: Pregnant women and families with children birth through 3 months living in Genesee County with particular emphasis on families residing on the eastside of the city of Flint. Project: The purpose of the SKIP: Healthy Families America (SKIP: HFA) project is to implement the Parents as Teachers (PAT) curriculum through the Healthy Families America (HFA) model. This would be piloted under the umbrella of the locally established SKIP to a Great Start (Successful Kids=Involved Parents) home visiting program, and intentionally focus on reducing the high rates of child abuse and neglect in Genesee County. SKIP to a Great Start has been serving Genesee County families for 15 years. During this time there has been a significant increase in the incidence of child abuse and neglect. In response, the Genesee Intermediate School District (GISD) which operates the SKIP to a Great Start program plans make improvements to the program. The intention is to more effectively address the problem of child abuse and neglect by utilizing the HFA model and continuing to use the PAT curriculum. In addition, there will be purposeful efforts to integrate the Strengthening Families Protective Factors framework into all aspects of the program.

14. His Love Family Resources CTFDS-13-68001 County: Oscoda Address: 203 S. Morenci (P.O. Box 217), Mio, MI 48647-2509 Phone: (989) 370-2403 Website: www.hislovemio.org Contact: Ruth Ressler, Director Email: ruth@hislovemio.org PFS Contact: Wendy Fuhr Email: wendy@hislovemi.org Period: FY13-FY16 Award: $8,333.00 Target Population: Primarily low income expectant parents, mothers, and fathers of children age 0-5. Project: The Family Resource Center of Mio, an outreach of His Love Family Resources of Oscoda County, provides support to pregnant mothers, fathers-to-be, the parents of children age 0-5 who would otherwise be at risk physically, emotionally or socially. The expansion of this program will provide for an increase in service by 20 parents annually, provide additional educational programming, and address a county-wide lack of material support to families and children in need of basic care resources.

CHILDREN’S TRUST FUND – FY 2016 DIRECT SERVICE GRANTEES Revised: February 2016

8

15. Huron County Health Department

CTFDS-16-32001 County: Huron Address: 1142 S. Van Dyke, Bad Axe, MI 48413-9800 Phone: (989) 269-9721 Ext 130 Fax: (989) 269-4181 Website: www.hchd.us Contact: Cindy Rochefort Email: rochefort@hchd.us PFS Contact: Shelly Grifka Email: sgrifka@hchd.us Period: FY16-FY19 Award: $175,000.00 Target Population: Families and those with children age 0-7 who have been identified to be at risk. Project: This project includes a Family Mentor who will conduct home visits, utilizing the Healthy Families America Home Visiting Model and Nurturing Skills for Families curriculum. The Family Mentor will collaborate with multiple agencies to identify families at risk and help these families to set up a Plan of Action and assist families as they work toward their goals.

16. Ingham County Health Department CTFDS-16-33001 County: Ingham Address: 5303 S. Cedar, Lansing, MI 48911-3800 Phone: (517) 272-4122 Website: hd.ingham.org Contact/PFS Contact: Lisa Chambers Email: lchambers@ingham.org Period: FY16-FY19 Award: $135,331.00 Target Population: Medicaid eligible pregnant women and families with children under the age of three who reside in Ingham County Project: ICHD-PEP will implement a voluntary home visiting program utilizing Parents as Teachers (PAT), an evidence-based initiative designed to improve parent-child outcomes. The ICHD-PEP is driven by three local objectives: (1) enhance positive family functioning; (2) facilitate positive health outcomes; and (3) improve medical care access and utilization. As ICHD-PEP achieves these objectives, they will assess their movement towards the overall program goal that pregnant women and families with young children living in Ingham County are healthy, safe, and thriving.

CHILDREN’S TRUST FUND – FY 2016 DIRECT SERVICE GRANTEES Revised: February 2016

9

17. Keweenaw Family Resource Center

CTFDS-15- 31001 Counties: Houghton/Keweenaw/Baraga Address: 850 W. Sharon Ave., Houghton, MI 49931-1968 Phone: (906) 482-9363 Fax: (906) 482-9353 Website: www.kfrckids.org Contact: Catherine Benda Email: cbenda@kfrckids.org PFS Contact: Andra Ziemnick Email: aziemnick@kfrckids.org Period: FY15-FY18 Award: $174,679.00 Target Population: Families with children age 0-4 who have 3 or more risk factors or developmental delays or concerns. Project: Using the Ready, Set, Grow! program is to enhance existing services through home visiting, parenting education and socialization experiences targeting high risk families and those families whose young children are experiencing multiple risk factors or developmental delays, and/or behavior or sensory integration issues. Provide families with primary and secondary prevention programs that support the physical and social/emotional development of young children.

18. Livingston Area Council Against Spouse Abuse, Inc. CTFDS-16-47001 County: Livingston Address: 2895 W. Grand River Ave., Howell, MI 48843-8538 Phone: (517) 548-1350 ext. 226 Phone: (517) 548-1350 ext. 224 Fax: (517) 548-3034 Website: www.lacasacenter.org Contact: Bobette Schrandt, Director Email: bschrandt@lacasacenter.org Contact/PFS Contact: Polly Mallory Email: pmallory@lacasacenter.org Period: FY16-FY19 Award: $175,000.00

Target Population: Prenatal families and families with children 0-2 who reside in Livingston County and screen and assess for risk of child abuse and neglect.

Project: Healthy Families Livingston Program (HFL) for secondary child abuse and neglect prevention in Livingston County. Healthy Families America (HFA), a voluntary home visiting model, is a CBCAP Promising Program and Practice and an Effective Program of the Office of Juvenile Justice and Delinquency Prevention (OJJDP) Model Programs Guide. This model offers intensive, long-term home visits to challenged prenatal families and families with newborns.

CHILDREN’S TRUST FUND – FY 2016 DIRECT SERVICE GRANTEES Revised: February 2016

10

19. Michigan State University- Saginaw

CTFDS-15-73001 County: Saginaw Address: 426 Auditorium Rd. East Lansing, MI 48824-2601 Phone: (810) 648-2515 ext. 116 Fax: (810) 648-3087 Website: www.msue.msu.edu Contact: Gail Innis Email: innis@anr.msu.edu PFS Contact: Maria Millett Email: millett7@anr.msu.edu Period: FY15-FY18 Award: $174,412.00 Target Population: Families with children ages 0-3 who are at risk of child abuse and neglect. Project: Using the Building Early Emotional Skills (BEES) program to provide a research-based education program for parents/caregivers who are raising children that are under 4 years of age. The program includes parenting skills training that includes education in areas of child development, stress management, and childcare skills. Program staff will also offer general advocacy and support.

20. Motherly Intercession CTFDS-13-25001 County: Genesee Address: 3444 Lennon Rd., Flint, MI 48507-1017 Phone: (810) 424 9909 Fax: (810) 424-9610 Website: Miforu.org Contact: Shirley Cochran, Director Email: mi-info@comcast.net PFS Contact: Ja' Lessa Email: jalessamayes@comcast.net Period: FY13-FY16 Award: $50,000.00 Target Population: Children between ages 8 and 24 of incarcerated parents. Project: The Strengthening Incarcerated Families program provides secondary direct prevention services to prevent child abuse and neglect, and develop family stability among incarcerated families. Services include training tools and strategies needed to preserve the family structure by strengthening the family bonds between the children, alternate caregivers or parents and incarcerated mothers. Motherly Intercession will also serve as the facility for a permanent Family Resource Center to provide ongoing resources to families and caregivers.

CHILDREN’S TRUST FUND – FY 2016 DIRECT SERVICE GRANTEES Revised: February 2016

11

21. Oakland Family Services CTFDS-15-63001 County: Oakland Address: 114 Orchard Lake Rd. Pontiac, MI 48341-2244 Phone: (248) 858-7766 ext. 219 Fax: (248) 858-7201 Website: www.oaklandfamilyservices.org Contact/PFS Contact: Teri Dorta Email: tdorta@ofsfamily.org Period: FY15-FY18 Award: $175,000.00 Target Population: Parents who are at high risk of child abuse or maltreatment. Project: To expand the Parents as Teachers program to: increase parent knowledge of early

childhood development and improve parenting practices as well as prevent child abuse and neglect. This expansion will also provide early detection of developmental delays and health issues as well as increase children’s readiness and school success.

22. St. Clair RESA

CTFDS16-74001 County: St. Clair Address: 499 Range Road, Marysville, MI 48040-1573 Phone: (810) 455-4030 Website: www.sccresa.org Contact: Becky Gorinac Email: gorinac.becky@sccresa.org PFS Contact: Jennifer Gunderson Email: gunderson.jennifer@sccresa.org Period: FY16-FY19 Award: $175,000.00

Target Population: Low-income, high-risk families, specifically families at high risk of child abuse and neglect. Project: St. Clair County Great Start Home Visiting uses the Parents As Teachers (PAT) Program for Parents model as the basis for home visits. This research-based model provides individual, non-threatening opportunities for parents and their children to develop or improve in their lives the five protective factors identified through the Strengthening Families approach: parental resilience, social connections, concrete supports, knowledge of parenting and child development, and social and emotional competence of children.

CHILDREN’S TRUST FUND – FY 2016 DIRECT SERVICE GRANTEES Revised: February 2016

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23. Student Advocacy Center

CTFDS-16-38001 County: Jackson Address: 124 Pearl St., Suite 504, Ypsilanti, MI 48197-4816 Phone: (734) 482-0489 Website: www.studentadvocacycenter.org Contact: Peri Stone-Palmquist Email: peri@studentadvocacycenter.org PFS Contact: Anissa Lewis Email: annissa@studentadvocacycenter.org Period: FY16-19 Award: $136,688.01 Target Population: Jackson County families of elementary school-aged children, grades Kindergarten through Fourth Grade, who are referred by their children's elementary school for student absenteeism. Project: the Early Truancy Intervention (ETI) Program, a research-based, home-based program for Jackson County families with elementary school-aged children, grades K-4, who have been referred by their elementary school for absenteeism. The ETI program meets an established need in Jackson County, which has one of the worst abuse and neglect rates in the state.

24. Van Buren ISD CTFDS-16-80001 County: Van Buren Address: 490 S. Paw Paw Street, Lawrence, MI 49064-9328 Phone: (269) 657-7626 Website: www.vbisd.org

Contact: Teresa Klan Email: tklan@vbisd.org Contact: Lise Black Email: liblack@vbisd.org

PFS Contact: Period: FY16-FY19 Award: $50,000.00 Target Population: Parents/guardians with children age 12 or younger. Project: The purpose of the Family Empowerment Program is to provide services to a segment of

the population, parenting children age 12 and younger, that are at-risk for abuse and neglect. These families have risk factors and would benefit from the Nurturing Parenting Program curriculum, but do not meet the qualifiers of the two current county programs offering those services. The two current programs require either Medicaid (CMH program) or CPS Category I,II, or III involvement.

CHILDREN’S TRUST FUND – FY 2016 DIRECT SERVICE GRANTEES Revised: February 2016

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For More Information, Contact: CTF Direct Services Grant Coordinator Scott Addison Children’s Trust Fund 235 S. Grand Avenue Lansing, MI 48909-7537 Phone: (517) 335-7770 Email: AdissonS1@michigan.gov

For Information Related to the Protective Factors Survey Data Collection (PFS) Contact: Alan Stokes Children’s Trust Fund 235 S. Grand Avenue Lansing, MI 48909-7537 Phone: (517) 241-7793 Email: stokesa@michigan.gov

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ALCONA Northeast Michigan Community Partnership, Inc. 1600 W. Chisolm St., Suite C Alpena, MI 49707-4845 Attn: Tamara Quick E-Mail: quickfamily@wildblue.net Phone: 989-724-5617 ALLEGAN Safe Harbor Children’s Advocacy Center 402 Trowbridge Street Allegan, MI 49010-1231 Attn: Lori Antkoviak Phone: 269-673-3791 FAX: 269-686-9481 E-Mail: lantkoviak@safeharborallegan.org Web: http://www.safeandsoundcac.org

ALPENA/PRESQUE ISLE Alpena CAN Team, Inc. POB 267 Alpena, MI 49707-0267 Attn: Robin Benson Phone: 989-356-8058 E-Mail: rbenson@agh.org

ANTRIM Antrim CAN Council PO Box 240 Mancelona, MI 49659-0240 Attn: Kim Musselman Phone: 231-587-9161 Email: musselman@torchlake.com

ARENAC Arenac Co. Child Protection Council 3727 Deep River Road Standish, MI 48658-9458 Attn: Alison Fegan Phone: 989-846-6541x8112 E-Mail: afegan@cmdhd.org BARAGA/HOUGHTON/KEWEENAW Superior CAP Council PO Box 832 900 W. Sharon Ave. Houghton, MI 49931-0832 Attn: Rhys Edwards Phone: 906-231-2511 E-Mail: superiorcapcouncil@gmail.com Web:superiorcapcouncil.wordpress.com

BARRY Family Support Center of Barry County PO Box 304 Hastings, MI 49058 Attn: Karen Jousma Phone: 269-945-5439 FAX: 269-945-6314 E-Mail: karen@familysupportbarry.com Web: www.familysupportbarry.com BAY CAN Council Great Lakes Bay Region 715 N. Euclid Ave. Bay City, MI 48706-2951 Attn: Suzanne Greenberg or Catherine Martinez Phone: 989-671-1345 FAX: 989-671-2365 Email: sgreenberg@cancouncil.org cmartinez@cancouncil.org BENZIE Benzie County CAP Council C/O Benzie Probate Court 440 Court Place PO Box 377 Beulah, MI 49617-0377 Attn: Patty Roth Phone: 231-882-2123 E-Mail: benziehsc@gmail.com BERRIEN Council for Children 4938 Niles Rd. Saint Joseph, MI 49085-9612 Attn: Amelia Harper Phone: (269) 556-9640 FAX: (269) 556-9643 E-Mail: aharper@berrienchild.org Web: www.berrienchild.org BRANCH Branch County Council for C.A.N. 220 N. Michigan Ave. Coldwater, MI 49036-1529 Attn: Myra Brimmer Phone: 517-227-5234 E-Mail: mbrimmer2013@gmail.com  

CALHOUN Calhoun C.A.N. Council PO Box 1216 16 Van Buren St. Battle Creek, MI 49016-1216 Attn: Nora Geiger Phone: 269-969-6942 E-Mail: ngeiger@calhouncountymi.gov CASS Cass County Youth Council PO Box 334 Cassopolis, MI 49031-0334 Attn: Kristen Chism Phone: 269-303-3642 chismk@michigan.gov  CHARLEVOIX/EMMET Northwest Council for the Prevention of Child Abuse and Neglect PO Box 414 Petoskey, MI 49770-0414 Attn: Maggie Kromm Phone: 231-753-8511 E-Mail: childabusecouncil@gmail.com Web: www.upnorthchildabusecouncil.org CHEBOYGAN Cheboygan County Child Advocacy Council PO Box 154 595 O’Brien Drive Cheboygan, MI 49721-0154 Attn: Debra Turnbull Phone: 231-627-6015 FAX: 231-597-0185 E-Mail: debrajturnbull@hotmail.com CHIPPEWA Chippewa Council for Youth & Families PO Box 86 Sault Ste. Marie, MI 49783-0086 Attn: Renee Johnson President: Karen Senkus Coordinator: 906-248-8310 E-Mail: rjohnson@baymills.org/ ksenkus@chippewahd.com

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CLARE Clare County Youth Council P.O. Box 757 Harrison, MI 48625-0757 Attn: Betsy Ulicki Phone: 989-539-4229 FAX: 989-539-4232 E-Mail: ulickib@michigan.gov CLINTON Clinton County Council for the Prevention of Child Abuse & Neglect 911 E. State Street, Suite H St. Johns, MI 48879-2039 Attn: Marie Barks Phone: 989-224-8845 E-Mail: cancouncil19@gmail.com Web: clintoncountycancouncil.weebly.com

CRAWFORD/ROSCOMMON Child Protection Council PO Box 847 Houghton Lake, MI 48629-0847 Attn: Theresa Roberts Phone: 231-394-0766 Email: theresaroberts921@yahoo.com DELTA Community Foundation of the Upper Peninsula/Delta County 507 1st Avenue N Escanaba, MI 49829 Attn: Julie Moberg Phone: 906-786-7080 FAX: 906-786-2643 E-Mail: jmoberg@mdscaa.org

EATON Child Abuse Prevention Council PO Box 301 Grand Ledge, MI 48837-2088 Attn: Kelly Morton Phone/Fax 517-622-4543 E-Mail: capcoeaton@gmail.com Web: www.capcouncil.com

GENESEE Robert E. Weiss Advocacy Center for Children and Youth 515 East Street Flint, MI 48503-1946 Attn: Claudnyse D. Jenkins Phone: 810-238-3333 FAX: 810-238-7947 E-Mail: njenkins2@gmail.com Web: www.WeissAdvocacyCenter.org

GLADWIN Gladwin County CAN Council PO Box 426 Beaverton, MI 48612-0426 Attn: Julie Wright Phone: 989-246-6291 FAX: 989-426-6952 E-Mail: Julie.Wright@midmichigan.org

GOGEBIC Dove, Inc. Gogebic County Child Protection Council PO Box 366 Ironwood, MI 49938-0366 Attn: Jeanine Winkowski Phone: 906-932-4990 FAX: 906-932-2040 E-Mail: Jewink16@yahoo.com GRAND TRAVERSE/KALKASKA/ LEELANAU Traverse Bay Children’s Advocacy Center 2000 Chartwell Drive, Suite 3 Traverse City, MI 49696 Attn: Sue Bolde Phone: 231-929-4250 E-Mail: sbolde@traversebaycac.org Web: http://www.traversebaycac.org GRATIOT Child Advocacy 525 N. State Street Alma, MI 48801-1638 Attn: Audra Stahl Phone: 989-463-1422 FAX: 989-466-2140 E-Mail: audra@linkforfamilies.org Web: www.linkforfamilies.org

HILLSDALE Child Abuse Prevention & Awareness - Hillsdale 20 Care Dr. Hillsdale, MI 49242-5052 Attn: Bill Lundberg Phone: 517-437-3100 FAX: 517-437-3163 E-Mail: capahillsdale@yahoo.com Web: www.capahillsdale.org HURON Huron County CAN Council PO Box 332 Bad Axe, MI 48413-0332 Attn: Kelli Braun Phone: 989-269-3485 E-Mail: braunk@scheurer.org Web: www.huroncountycancouncil.org INGHAM Child and Family Charities 4287 Five Oaks Drive Lansing, MI 48911-4214 Attn: Julie Thomasma Phone: 517-882-4000x123 FAX: 517-882-3506 Web: www.childandfamily.org IONIA Ionia County Council for Prev. of CAN PO Box 358 100 Main Street Ionia, MI 48846-0358 Attn: Maria Nickell Phone: 616-527-3351, ext. 227 E-Mail: Ioniacountyican@gmail.com

IOSCO Iosco Co Child Protection Council P.O. Box 642 Oscoda, MI 48750-0642 Attn: Phyllis Rhodes Phone: 989-362-2190 E-Mail: prhodes@ioscoresa.net

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IRON/DICKINSON Children’s Advocacy Network PO Box 2667 Kingsford, MI 49802 Attn: Kristina Demboski Phone: 906-367-4866 E-Mail: IronDickinsonCAN@aol.com

ISABELLA Child & Family Enrichment Council 2480 West Campus Dr., Ste B100 Mt. Pleasant, MI 48858 Attn: Kim Seidel Phone: 989-774-6458 E-Mail: kim@cafefamily.org Web: www.cafefamily.org

JACKSON Council for the Prevention of Child Abuse and Neglect of Jackson Co. 606 Greenwood Place Jackson, MI 49203-1707 Attn: Wendy Gonzalez Phone: 517-788-4239 FAX: 517-788-4685 E-Mail: wgonzalez@cpcanjackson.org Web: www.cpcanjackson.org

KALAMAZOO CAN Council 420 E. Alcott St., Ste. 500 Kalamazoo, MI 49001-6104 Attn: Maliha Khan Phone: 269-552-4430 FAX: 269-382-6836 E-Mail: maliha.kcan@gmail.com Web: www.KalamazooCAN.com

KENT Family Futures 678 Front Ave. NW #210 Grand Rapids, MI 49504-5372 Attn: Kelsey Rondeau Phone: 616-855-5461 FAX: 616-454-2059 E-Mail: krondeau@familyfutures.net Web: www.familyfutures.net

LAKE Council for Prevention of CAN 1153 Michigan Ave. Baldwin, MI 49304-7969 Attn: Carol Wallace Phone: 231-745-2705 FAX: 231-745-9008 E-Mail: wallacec@co.lake.mi.us

LAPEER Child Advocacy Center of Lapeer County/Council for Children 15 East Genesee Street Lapeer, MI 48446-2664 Attn: Heather Frayer Phone: 810-664-9990 E-Mail: caclapeer@aol.com LENAWEE Lenawee County Child Abuse & Neglect Council 2946 Sutton Road Adrian, MI 49221-8301 Attn: Christie Cadmus Phone: 517-265-1656 E-Mail: Christie.cadmus@lenaweegreatstart.org

LIVINGSTON LACASA 2895 W. Grand River Howell, MI 48843-8539 Attn: Holly Naylor Phone: 517-548-1350x287 E-Mail: hnaylor@lacasacenter.org Web: www.lacasacenter.org

LUCE Luce County Child Protection Council 407 W. Harrie St. Newberry, MI 49868-1208 Attn: Tracy Parmaski Phone: 906-293-3203 E-Mail: bcglime@sbcglobal.net

MACKINAC Mackinac County Child Protection Roundtable PO Box 56 St. Ignace, MI 49781-0056 Attn: Heather Arnold Phone: 906-643-0498 E-Mail: roundtable_mackinac@yahoo.com

MACOMB Care House/Macomb County Child Advocacy Center 131 Market St. Mt. Clemens, MI 48043-1762 Attn: Dorie Vazquez-Nolan Phone: 586-463-0123 FAX: 586-783-3515 E-Mail: doriev@mccarehouse.org Web: www.mccarehouse.net

MANISTEE Manistee County Family Advocates PO Box 594 Manistee, MI 49660-0594 Attn: Traci Smith Phone: 231-398-9044 E-Mail: mcfa@manistee.org MARQUETTE/ALGER Alger Marquette Community Action Board 1125 Commerce Drive Marquette, MI 49855-8630 Phone: 906-475-7801 Attn: Jayne Letts E-Mail: jlets@chartermi.net

CHILDREN’S TRUST FUND DESIGNATED LOCAL COUNCILS - FY 2016

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MASON/OCEANA Communities Overcoming Violent Encounters, Mason 906 East Ludington Ave Ludington, MI 49431 Oceana 11 Washington Street Hart, MI 49420 Attn: Mark Bergstrom Email: ed4cove@gmail.com Phone: 231-843-2541 Web: http://callcove.com/ MECOSTA Mecosta County Children’s Council PO Box 1132 Big Rapids, MI 49307-0832 Attn: Andi Strickler Phone: 231-796-3543 E-Mail: meceola@mocckids.com Web: www.mocckids.org

MENOMINEE Menominee County Intermediate School District/Menominee Child Protection Council 1201 41st Ave. Menominee, MI 49858 Attn: Mary Bauer Phone: 906-863-5665x1027 Email: mbauer@mc-isd.org MIDLAND Safe & Sound Child Advocacy Center 2716 Jefferson Ave., Building #2 Midland, MI 48640-4504 Attn: Michelle Waskevich Phone: 989-835-9922 FAX: 989-835-8446 E-Mail: waskevich@safeandsoundcac.org Web: www.safeandsoundcac.net

MONROE Child Advocacy Network 1101 S. Raisinville Rd Monroe, MI 48161-9047 Attn: Crystal Martin Phone: 734-241-0180x13 E-Mail: crystalm@fcssmc.org

MONTCALM We Care For Kids Council P.O. Box 70 Stanton, MI 48888-0070 Attn: Mary Ellen Clery Phone: 989-762-5229 E-Mail: wcfkmontcalm@gmail.com Web: www.wecare4kids.com MONTMORENCY/OSCODA Child Protection Council PO Box 733 Mio, MI 48647-0733 Attn: Jacqie Ziolkowski Phone: 989-858-0836 Email: jacqie64@outlook.com MUSKEGON Child Abuse Council 1781 Peck St. Muskegon, MI 49441-2577 Attn: Linda Villanueva Phone: 231-728-6410 FAX: 231-722-7161 E-Mail: lvillanueva@childabusecouncil.org Web: www.childabusecouncil.org NEWAYGO Council for the Prevention of Child Abuse and Neglect 1268 E. Newell P. O. Box 415 White Cloud, MI 49349 Attn: Denise Roesly Phone: 231-689-5223 E-Mail: ncpca.droesly@gmail.com Web: http://newaygocountyprevention.org OAKLAND Child Abuse & Neglect Council of Oakland County 44765 Woodward Ave. Pontiac, MI 48341-5021 Attn: Miriana Milo Phone: 248-332-7173 FAX: 248-333-1539 E-Mail: mmilo@carehouse.org Web: www.carehouse.org

OGEMAW Ogemaw County Child Protection Council 2389 S. M-76 West Branch, MI 48661-1130 Attn: Rebecca (Becky) Yuncker Phone: 989-275-7145 E-Mail: nmcac4kids@gmail.com ONTONAGON Child Protection Council 725 Greenland Road Ontonagon, MI 49953-1423 Attn: Paula Domitrovich Phone: 906-884-4539 Fax: 906-884-2916 E-Mail: pdomitrovich@ontonagoncounty.org OSCEOLA Osceola Children’s Council P.O. Box 237 Reed City, MI 49677-0237 Attn: Andi Strickler Phone: 231-796-3543x467 E-Mail: Meceola@mocckids.com Web: www.mocckids.org OTSEGO Otsego County Child Welfare Alliance 3819 Hallock Rd. P. O. Box 948 Gaylord, MI 49734-8905 Attn: Brandy McVannel Phone: 989-390-5456 E-Mail: occwa@yahoo.com OTTAWA Pathways, MI 412 Century Lane Holland, MI 49423-4285 Attn: Leigh Moerdyke Phone: 616-396-2301x127 FAX: 616-396-8070 E-Mail: lmoerdyke@pathwaysmi.org Web: www.pathwaysmi.org

CHILDREN’S TRUST FUND DESIGNATED LOCAL COUNCILS - FY 2016

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SAGINAW CAN Council Great Lakes Bay Region 1311 N. Michigan Saginaw, MI 48602-4733 Attn: Suzanne Greenberg/Delores Gale Vera Harrison – Education and Training Director Phone: 989-752-7226 FAX: 989-752-2777 E-Mail: sgreenberg@cancouncil.org E-Mail: dgale@cancouncil.org E-Mail: vharrison@cancouncil.org Web: www.cancouncil.org SANILAC Sanilac County Child Abuse Prevention Council 171 Dawson Street, Suite 123 Sandusky, MI 48471 Attn: Jennifer Gezequel Phone: 810-648-4098x155 E-Mail: gezequelj@sanilachealth.com SCHOOLCRAFT Schoolcraft County Child Abuse and Neglect Council 426 Chippewa Ave. Manistique, MI 49854-1349 Attn: Joan Ecclesine Phone: 906-341-6423 (work) Phone: 906-341-6637 (h) Fax: 906-341-5862 E-Mail: jecclesine@mdsecp.org

SHIAWASSEE Council for CAN 1216 W. Main St. Owosso, MI 48867-2040 Attn: Ellen Lynch Phone: 989-723-5877 FAX: 989-720-5878 E-Mail: ellen@cap-council.org

ST. CLAIR St. Clair County CAN Council, Inc. 1107 Military Street Port Huron, MI 48060-5418 Attn: Sally Straffon Phone: 810-966-9911 FAX: 810-966-9933 E-Mail: Info@sccstopchildabuse.org Web: www.sccstopchildabuse.org

ST. JOSEPH Council for Prev. of CAN P.O. Box 204 227 W. Main Street Constantine, MI 49032-0204 Attn: Myra Brimmer Phone/Fax: 269-467-3150 E-Mail: stjoecan@yahoo.com

TUSCOLA Tuscola County Health Department/Tuscola County CAN Prevention Council 1309 Cleaver Rd. Caro, MI 48723-9114 Attn: Anne Hepfer Phone: 989-673-8117 Email: ahepfer@tchd.us

VAN BUREN Council for Prev. of CAN 801 Hazen Street Paw Paw, MI 49079-2008 Attn: Becky Fatzinger Phone: 269-427-6810 E-Mail: rfatzinger@vbcmh.com

WASHTENAW Council for Children 3075 West Clark Road Suite 110 Ypsilanti, MI 48197-1103 Attn: Jyoti Gupta Phone: 734-434-4215 Fax: 734-434-4243 E-Mail: jyoti@washtenawchildren.org Web: www.washtenawchildren.org

WAYNE (Out) Child’s Hope Fairlane Center South University of Michigan – Dearborn 19000 Hubbard Drive, Suite 256 Dearborn, MI 48126 Attn: Cindy Swift Phone: 313-583-6401 Fax: 313-583-6402 E-Mail: office@childshope.org Web: www.childshope.org

WAYNE The Guidance Center/Kids TALK CAC 40 East Ferry Street Detroit, MI 48202 Attn: Melanie Richards Phone: 734-785-7705 E-Mail: mrichards@iamtgc.net Web: www.guidance-center.org/Kids-talk

WEXFORD/MISSAUKEE Child Protection Council PO Box 1031 Cadillac, MI 49601-6031 Attn: Karen Staub Phone: 231-779-8445 E-Mail: staubhome@charter.net MICHIGAN CHILDREN’S TRUST FUND PO Box 30037 Lansing, MI 48909-7537 Local Council Coordinator: Emily S. Wachsberger Phone: 517-335-0671 FAX: 517-241-7038 E-Mail: WachsbergerE@michigan.gov Web: www.michigan.gov/ctf

The Children’s License Plate Survey__________________

Please let us know how you used this year’s License Plate Toolkit and which materials you found most useful. This will help us plan for next year. Thank you for your time in completing this survey! Name: ________________________________________________________________________ Organization: __________________________________________________________________ Address: ______________________________________________________________________ Phone: ______________________________ Email: ___________________________________ 1. Did you find the contents of the Toolkit helpful? ______Yes ______No 2. Please rate the usefulness of the following contents you used in the License Plate Toolkit

(with 1 being least useful and 5 being most useful) The License Plate campaign contents:

Things You Can Do to Promote the Children’s License Plate Campaign 1 2 3 4 5 Did not use Developing a Successful Campaign 1 2 3 4 5 Did not use Tips for Developing Effective Media Release 1 2 3 4 5 Did not use Media Release (Sample) 1 2 3 4 5 Did not use Letter to the Editor (Sample) 1 2 3 4 5 Did not use Op Ed (Draft) 1 2 3 4 5 Did not use PSA (Sample) 1 2 3 4 5 Did not use General Media Tips 1 2 3 4 5 Did not use Media List 1 2 3 4 5 Did not use

Resource Order Form 1 2 3 4 5 Did not use Direct Service Roster 1 2 3 4 5 Did not use Local Council Roster 1 2 3 4 5 Did not use

3. Please rate the usefulness of the following contents you used in the License Plate Toolkit FOLDER (with 1 being least useful and 5 being most useful)

License Plate Campaign folder contents: The Children’s License Plate Pocket Folder 1 2 3 4 5 Did not use The Children’s License Plate Palm Card 1 2 3 4 5 Did not use The Children’s License Plate Poster 1 2 3 4 5 Did not use The Children’s License Plate Postcard 1 2 3 4 5 Did not use

4. What ideas do you have for next year’s toolkit (e.g. anything you’d like added)? 5. Please estimate how many people you reached with awareness activities. ____100 or less ____101-500 ____501-1000 ____1001-5000 ____5001 or more 6. Please list which of your License Plate activities was most successful? 7. Please list which of your License Plate activities was least successful?

Please send us samples of material you produced and articles about your activities. You may attach samples of your materials to the survey and mail or fax to:

Children’s Trust Fund P.O. Box, Suite 1411

Lansing, MI 48909-7537 FAX: 517-241-7038