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a demo of hoopla and to make sure their information was current with library staff, to continue using these services.

Altogether, it was a very rewarding day for both the Lee County Library System and hoopla digital, immersed in the frenzy of thousands of excited and appreciative library cardholders. The library signed up over 70 brand new library cardholders at the six-hour event. hoopla registered 202 new Lee County Library System users that immediately began discovering and borrowing instantly available content. Please contact your hoopla representative if you have a public event planned that you would like hoopla to be a part of.

April 2, 2014 | 6th Edition

The Harborside Event Center and Centennial Park in downtown Fort Myers saw all ages excited about meeting their favorite authors and getting to know what services their library offers. The Lee County Library System graciously hosted hoopla and over 20,000 Fort Myers residents for their 15th annual Southwest Florida Reading Festival on Saturday, March 15, 2014. hoopla had a large interactive booth adjacent to library staff to engage the attendees about the exciting content the library offers through hoopla.

Library staff had laptops dialed into their ILS to issue new library cards remotely to attendees that watched live demos of hoopla, if they did not already have cards. A monitor and speakers in the booth provided entertainment by showing samples of the various content formats available to the attendees immediately upon registering for hoopla. The library staff commented on how successful and fluid the booth and this new card/hoopla registration process was for attendees. At one point, crowds stood forty people deep just to receive

Southwest Florida Reading Festival brings in 20,000 in Lee County.hoopla on-site to attract new cardholders.

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Show & Tell Made Even Easier! We are pleased to offer our hoopla libraries the opportunity to refresh your locations with new marketing ideas and material, much of which came about as a direct result of your original concepts.

The good ol’ standby bookmark has been reinvented for dual purpose. One side offers eye-catching hoopla information vertically, and then the second side can be turned horizontal and used as a shelf talker to slide between DVDs or CDs in your A/V department.

Media case labels were another brilliant suggestion; this one came from Michael Ciccone at Hamilton Public Library in Ontario. hoopla media case labels are provided free of charge by Midwest Tape and CVS Midwest Tape to libraries that utilize processing services and offer the hoopla digital platform. The label is applied to the inside of cases containing DVDs, audiobooks, and CDs during processing. It is designed to introduce your patrons to hoopla and make them aware of the ability to instantly borrow digital titles without waiting, late fees, or advertising. Quantities of this label are also available to libraries that wish to apply it during internal processing.

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In the coming weeks, all our hoopla libraries who rolled out before the first of the year will be receiving an order form and samples of all these marketing items from your hoopla Coordinators. The digital files for these and many other items are available for download and printing. To access all digital assets that can be used by your library to promote hoopla, click here for the hoopla marketing dropbox.

A great conversation starter added to our collection is a hoopla button that was an inspired concept of Jennifer Ralston at Harford County Public Library and her team. These newly designed pins encourage library customers to ask librarians about hoopla and the instant availability of more than 100,000 digital titles.

Starz content live on hoopla May 1st.

Mousetrap Films selects hoopla digital as their exclusive digital provider to libraries.

Starting May 1st your cardholders will be able to borrow more than 840 titles from Starz, including award-winning movies such as: The King’s Speech; The Iron Lad; Blue Valentine; My Week with Marilyn; and The Men who Stare at Goats, to name a few, plus hits series such as: Spartacus: Blood and Sand, Gods of the Arena, and Vengeance; Revolutionary Girl Utena; Painkiller Jane; Masters of Horror; Headcase; Gravity; Ghosts in the Shell; Eloise; Chuggington; Camelot; and Astro Boy, among others.

Thanks to an exclusive distribution deal between Midwest Tape (hoopla digital) and Mousetrap Films, your cardholders will be able to borrow and watch some of the top movies as selected by the world’s leading film festivals. Mousetrap Films is an innovative distribution company founded on the premise that great films prove themselves by beating out thousands of entries to become official selections at the world’s most respected film festivals. Recognizing that the vast majority of these special films are rarely, if ever, seen

outside the festival circuit, and that most independent film lovers are unable to travel to see them, Mousetrap Films created their revolutionary distribution model to introduce and launch these films to audiences. Now your patrons have access to them too!

Soon your patrons will be able to access titles such as A Secret Promise; The Athlete (Atletu); Face to Face; Iris; and The Holy Land of Tyrol via a dedicated collection called “Film Festival Flix.”