library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
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Library technology in content discovery
Evidence from a large-scale reader survey
Simon Inger, April 2013
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
Researcher
Student
Librarian
Publisher Site
Search Engine
Library Link
Server
Aggregator
A&I
Library
Web Pages
Peer Link
Email Alert
Aggregated
Article
Publisher’s
Article
Publisher Site
Search Engine
Library Link
Server
A&I
Peer Link
Email Alert
Aggregated
Article
Publisher’s
Article
What the publisher can count
Researcher
Student
Librarian
Publisher Site
Search Engine
Library Link
Server
Aggregator
A&I
Library
Web Pages
Aggregated
Article
Publisher’s
Article
What the library can
count
Researcher
Student
Librarian
Publisher Site
Search Engine
Library Link
Server
Aggregator
A&I
Library
Web Pages
Peer Link
Email Alert
Aggregated
Article
Publisher’s
Article
Survey on Reader Navigation
• Mission: Gain a measure of the relative importance of all of these channels to inform publishers and information buyers
• Survey of Readers following on from 2005 and 2008 studies
• Much larger, with over 19,000 respondents globally
• Over a year in planning, execution and analysis
• Thanks to all our supporters, studied multiple subject areas
Supporters
• BMJ Group
• CABI
• Cambridge University Press
• IOP Publishing
• Nature Publishing Group
• Palgrave Macmillan
• Publishing Technology
• RSC Publishing
• SAGE
(response rates between 1.7% and 6.4%)
Limitations
• It’s a survey
• Survey was only in English
• Survey used invitations from our supporters – not necessarily completely representative sample
• Due to data privacy/data protection rules, all those invited to the survey via email will be quite highly engaged with the publisher (“opted in”)
What was studied?
• Preference of discovery resources
• Search engine preference
• Device preference
• App use
• Publisher web site features
• all broken down by region, income, job role, subject area, sector
Some take-aways
• Libraries
– Do these figures match your experiences?
– What plans to better reach some subjects?
• Publishers
– Understand which channels readers in your disciplines utilise to discover your content.
• Library Technology Providers
– What should be done about underperforming subject areas? More content, better tools?
• Platform Providers
– Supporting all of these discovery channels?
Report and Analytical Tool
• Full report contains 90 charts and 123 pages in total
• Analytical tool allows for breakdown of results by all demographics and subject area.
– Over 19000 respondents globally
– Over a trillion meaningful chart combinations
– Marketing to libraries, authors, societies
– Assessing aggregator deals and inclusion in library search tools
• See http://www.renewtraining.com/publications.htm for details and to order.