library paparazzi: next level tips for...loves crafting #bookfacefriday photos. what we’ll cover...
TRANSCRIPT
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Library Paparazzi: Next Level Tips for
#LibrariesOfInstagramSophie Brookover
LibraryLinkNJ, The New Jersey Library Cooperative
Claire SchmiederCherry Hill Public Library, Cherry Hill, NJ
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Who We AreSophie
Former Public & School Librarian
Social Media Dilettante & Culture Witch
Claire
Adult Services Librarian
Loves Crafting #BookfaceFriday Photos
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What We’ll Cover
Account Management
Content Management
Your Feed versus Your Stories
Tips & Tricks
Dos & Don’ts
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Managing Your Instagram Account
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● Give login info to authorized staff
● Take photos every day
● Practice makes perfect
● Respect your time
● Dropbox or Google Drive folder for sharing
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How Much Is Enough? Too Much?
● Minimum posts per week?
● Maximum posts per day?
● New Instagram algorithm?
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Scheduling & Statistical Tools
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Scheduling Tool - Later
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RE-Sharing Tool - Repost
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Cross-Posting Tool - IFTTT
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Statistical Tool - Gabstats
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Regular Posts
Community Engagement
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Consistency is Magic!
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Managing Your Instagram Content
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Your Feed
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Photo Quality: Your Feed
Fill the frame!
← Chemung County Library District
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Photo Quality: Your Feed
No. Blurry.
Garbage.
Before After
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Captions: Your Feed
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Hashtags: Your Feed
Personalize one for your library& community
Hashtag Bandwagons#MarbledMonday#LibrariesOfInstagram#ThrowbackThursday#BookBento#BookfaceFriday#LibraryShelfie#StaffPickSunday
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Hashtags
#MarbledMonday
So easy!Alternate:
#prettyendpaper
← this image by @harvardtheatre
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Hashtags
#LibraryLife
A peek behind the scenes
The lighter side
Long Hill Township Library
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Hashtags
#bookfacefriday
Deceptively simple
Invest time!
Get entire staff involved in finding books!
Use props!
Cherry Hill Public Library
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Hashtags in Action
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Hashtags in Action: Statistical Yield
Statistics:337 Impressions230 Reach79 Engagement
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Briefly: Feed vs. Stories
Square vs. Portrait
Curated vs. Immediate
Gorgeous filters vs. Silly Filters
Just a photo vs. Metatext galore
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Stories: A Visual Scrapbook
Top of your feed
Photos & video
Ephemeral by design
View & respond to other accounts’ Stories
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Stories: How Do They WOrk?
Rapid-fire series of images
Short videos
Text, drawings & emoji on the image
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Stories: How Do They WOrk?
Tours of objects &
items
Tours of exhibits
Tantalize & engage
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Photo Quality: Your Stories
100% borrowed from Snapchat
Much looser aesthetic
Behind the scenes
More insta than Insta
Use the filters, emoji, on-photo captions
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Steal These Ideas!
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Steal This Idea!
Off-site pics
Cute animals and/or babies(#caturday)
Memes
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Steal This Idea!
Cute
Vintage
Weird
Gross
(LibraryLinkNJ’s 2nd most popular post of 2016 is weird, cute & vintage)
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Steal This Idea!
Student art
Community exhibits
Super-macro close-ups← year-long documentation of student LEGO creations at Murray Hill MS in Maryland by @daringlibrarian
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Steal This Idea!
Child privacy work-arounds
Small moments
← Great job, Trenton Public Library!
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Steal This Idea!Behind the Scenes
Architectural details
Book drop bonanzas
Funny graffiti← Headcanon: Mike Mulligan’s steam shovel, Maryann, now lives at the San Anselmo Public Library
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Steal This Idea!
Behind the Scenes
Architectural details
Book drop bonanzas
Funny graffiti← Great job, Oklahoma City Metropolitan Library!
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Steal This Idea!
Weather
Flora
Fauna
Beautiful skies
← Oooh, dramatic! Fine work by the Decker Library at the Maryland Institute College of Art (@micadeckerlibrary)
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Instagram Don’ts
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Don’t Do This!
Empty Rooms
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Don’t Do This!
Boring Displays
GLARE
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Don’t Do This!
Too much empty space
Unimaginative arrangement
of objects
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Instagram Dos
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Do This!
People: waist-up or shoulders-up
Places: keep it beautiful, interesting, and/or weird
Things: get as close as possible
This little cutie is from Haddonfield Public Library!
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Do This!
Hilarious weeded book covers
← Check out @awfullibrarybooks on Instagram for more of these!
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Do This!Single Item Close-Ups!
Examples:
● Architectural details
● Flora & fauna
● Cool realia
← netsuke from @lmulibrary
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Accounts to Follow
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ResourcesLevel 101 Help
Instagram 101 for Libraries: A Quickstart Guide from LibraryLinkNJ
NJ Libraries on Instagram (don’t see your library here? Let Sophie know!)
Using Instagram For Business (AKA get your stats!)
Level 202 Help
The Ultimate Guide to Using Instagram Hashtags
20 Ways to Make People Fall in Love with Your Instagram: A Guide for Libraries and Other Cultural Institutions
Using Instagram for Your Library: 9 Strategies
Instagram Stories vs. Snapchat Stories
More Ideas on How To Use Instagram Stories
Plus: NPR’s Intro to Snapchat (the best one out there)
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ResourcesUpping Your Photo Game
Instagram’s Photo Tips and Tricks
7 Little-Known Tricks for Taking Incredible iPhone Photos That Everyone Adores
How to Take Better Photos with Your Android Phone
Smartphone Photography Tricks to Up Your Instagram Game
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Thank You!
Follow up with us! We welcome questions & ideas!
Sophie [email protected] Twitter & Instagram: @librarylinknj
Claire [email protected]: @chplibrary / Instagram: @chplnj