libraries and the big data revolution - oclc · #emearc17 big library data powers breakthroughs •...
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Libraries and the Big Data Revolution: How data-driven management is transforming library service provision
Constance Malpas, OCLC Research
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What business
are you in?
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#EMEARC17
What business
are you in?
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#EMEARC17
Libraries at the crossroads
Redefinition of value proposition: from collections to engagement
Patron expectations shaped by digital environment: more personalization
Changed operating environment: smart technologies, data-driven assessment
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Libraries at the crossroads
ISO 11620:2014Library performance indicators
Redefinition of value proposition: from collections to engagement
Patron expectations shaped by digital environment: more personalization
Changed operating environment: smart technologies, data-driven assessment
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• 25 core management problems
• 200+ relevant data points
• Functional requirements for library data
warehouse and dashboard
“[we] estimate that three years would be
needed to develop a full-blown toolkit and
dashboard …”
Source: http://www.slideshare.net/MHzUX/library-assessment-toolkit-
dashboard-scoping-research-final-report-and-path-forward
Aggregating, normalizing and analyzing
library data at scale is hard work.
International collaboration of leading
research libraries established:
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OCLC accelerates library innovation
by aggregating data on a global scale to:
Improve operational efficiency shared metadata, hosted management systems
Inform institutional strategyright-scaling collections, collaborations
Increase patron engagementcustomize service offerings to local needs
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Big library data powers breakthroughs
• University researchers use WorldCat data to discover patterns in
economic development and disciplinary knowledge formation
• OCLC research applies big data methods to improve WorldCat data
quality, analyze aggregate collections, and innovate with semantic
web applications
• OCLC product teams leverage the cooperative’s global data
network to connect libraries to the future
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Dr. Michelle AlexopoulosProfessor of Economics
University of Toronto
The Medium is the Measure (2011) used WorldCat data to
establish a new indicator for tracking economic shocks
associated with the commercialization of new technologies.
Dr. Charles KurzmanProfessor of Sociology
University of North Carolina at Chapel Hill
Shifts in Scholarly Attention Among World Regions (2013)
used WorldCat data to document the growing internationalism
of US social sciences scholarship 1960-2010.
BREAKTHROUGHS
POWERED BY
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#EMEARC17
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Source: C. Kurzman (2013). “Shifts in Scholarly Attention Among World Regions” OCLC Research Briefing.
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Middle East
Africa
Source: C. Kurzman (2013). “Shifts in Scholarly Attention Among World Regions” OCLC Research Briefing.
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BREAKTHROUGHS
POWERED BY
BREAKTHROUGHS
POWERED BY
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Collaborative effort of RLUK and OCLC
extending collective collections research
• New insights on shared bibliographic
resource
• Increased visibility of RLUK collections
• Demonstrated benefits of system-wide view
• Deepened understanding of emerging
requirements for regional bibliographic
infrastructure
BREAKTHROUGHS
POWERED BY
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https://www.youtube.com/watch?v=XJ-v_GqIffw
https://www.jisc.ac.uk/news/new-uk-wide-service-will-transform-library-collaboration-03-feb-2017
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Smarter collections
Stronger connections
‘Big data’ enables better
customization
programs, services
aligned with stakeholder
priorities, patron needs
aligned with evolving
institutional mission,
changing demand
#EMEARC17
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http://www.salesforce.org/stories/cornell-university/
Customer relationship management in higher education
cultivating student-centered communities
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Integrates Customer Relationship Management (CRM) and library management
Customized views of library resources for different patron groups
‘Smart’ balancing of collections, aligned with patron
borrowing patterns
Marketing tools that connect library services with communities
BREAKTHROUGHS
POWERED BY
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Bibliotheek voor de Binnenvaart
floating
collections
Market segmentation, customization of collections
and services strengthens community engagement
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Improve operational efficiency shared metadata, hosted management
Inform institutional strategyright-scaling collections, collaborations
Member libraries leverage
a global data network to:
Increase patron engagementcustomize service offerings to local needs
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Connect with us … at the crossroads
Data-driven patron engagement
• Cloud-Based Library Services (Scott Livingston)
OCLC’s global data network
• Regional and National Infrastructures (Axel Kaschte)
Big data and OCLC Research
• Resolving the Identities of Entities (Shenghui Wang)