libraries and blogs : new communication tools for academic librarians. authors: joshua clark,...

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Delivered at LIR HEANet User Group for Libraries Seminar 'Emerging Technologies for Libraries and Education', 8th Dec 2006, TCD School of Nursing & Midwifery, Dublin, Ireland


  • 1. LIR HEANet User Group for LibrariesSeminar ~ Emerging Technologies forLibraries and Education ~ 8th Dec 2006Libraries and Blogs: newcommunication tools foracademic librariansJosh Clark, University College DublinDiarmuid Stokes, UCDUCD Library An Coliste Ollscoil, Baile tha CliathLeabharlann UCD

2. What is a Blog? from the term Web log invented byJorn Barger in 1997 A website that contains entries, orposts, displayed in reversechronological order Posts often contain text, images, videoand links to other websites Readers can comment on posts, makingit an interactive experience 3. Blogs can be many different things. Personal diary or journal News and information service Ongoing project report Photo gallery Collection of links Etc. 4. Why Blog? Communication Collaboration Free and (relatively) simple! Dont need to be a techie Effective Broadcast tool 5. Why Blog? Public relations & library marketing tool Can be more dynamic than your website Take advantage of Web 2.0 Attract and engage younger users(digital natives, or millennials) 6. UCD Science Library Blog Created in April 2005 Uses Blogger software (free) Originally 2 librarians, now 3 teammembers (Try to) update regularly (150+ posts sofar) Covers all sciences 7. UCD Science blog screenshot here 8. Reasons for creating our blog Communicating science library news andevents Advertising training sessions Announcing new e-resources (especiallyIReL!) Recent acquisitions (monographs andjournals) Free resources on the web 9. Our Target Audience Students of all science subjects Science staff (academics) The wider academic librarycommunity(?) 10. Statistics We have an RSS feed AND a web counter 59 subscribers(?) 11. StatisticsRSS Feeds 12. StatisticsSitemeter free statistical service that trackswhere the viewers are coming from. 13. Notes on updating Try to update regularly Always something to post Work as a team Collaboration helps! 14. Notes on updating 15. SO..feelingUNDER PRESSUREto post? 16. Why NotCollaborate? 17. Marketing your library blog Its the key to success! Include in your library orientation &information skills sessions email your users (academic staff) Why not include your blog URL in youremail signature? 18. Marketing your library blog Advertise on your library website and/ornewsletter Include a link from your subject portal(s) Create posters for your library Place your blog on blog directories, i.e.Technorati 19. Overall Effectiveness? Positive feedback from academic staff Employing free statistical software Showing hits from all over the world(including UCD!) Still, could use more marketing 20. Overall Effectiveness? Were also referenced inSlebodnik, Maribeth. Marketing and Outreach for Science & Technology Libraries: Selected Resources. Issues in Science & Technology Librarianship. No. 45, Winter 2006.Found at: 21. Overall Effectiveness?Mentioned by MichaelStephens ofTame the Web 22. Overall Effectiveness? 23. Some Irish academic blogs University College Dublin (academic staffblog) University of Limerick Library Dundalk Institute of Technology Library 24. 25. Examples from the wider worldSome Types: Subject specific Acquisitions/Cataloguing Systems ILL General library news Collaborative within the profession 26. Subject-Specific 27. Acquisitions 28. Systems 29. InterLibrary Loans 30. Library News (General) 31. Collaborative Blog across distances 32. Blog DirectoriesBlog Directory WikiLibrary & Information Science Wiki 33. THANK YOU!Josh Clark Tel: 01 716 7646 email: joshua.clark@ucd.ieDiarmuid StokesTel: 01 716 6207 email: diarmuid.stokes@ucd.ieUniversity College Dublin, Belfield, Dublin 4