The Leading Hotels of the World

Membership Benefits

Luxury Brand for the

Independent-Minded

Traveler

Watch LHW Brand Video

La Reserve Ramatuelle Hotel, France, a LHW member since 2013

History

Formed in 1928

Headquartered in New York City

25 sales offices worldwide

Over 400 unique members in 80 countries

The largest and most comprehensive brand of luxury hotels in the world

Luxury

Independent Global

Guiding Principles

Do for hotels what they cannot do alone, or better, for themselves

Focus on independent-minded travelers and tell the unique, special and distinctive stories of our

very individual hotels

Be consumer-centric, as well as supplier-centric

Grow the aspects of the organization that strengthen the core business, such as the quality

of the member hotels and the revenue Leading

Hotels generates for them

Clearly define what the organization should preserve, enhance and invent

Membership & Revenue Production

Hotel Le K2 , France, a LHW member since 2013

+30 hotels

+9,100 rooms

+40 hotels

+5,100 rooms

+30 hotels

+5,100 rooms +50 hotels

+10,400 rooms

+250 hotels

+32,600 rooms

+10 hotels

+1,800 rooms

LHW Membership Composition 2013 Year-End

+430 hotels

+63,100 rooms

Global Performance ADR 2013 versus 2012 (in USD)

+10.9% +9.6% +4.6%

+0.9% +2.0%

Membership Solutions

Provisional

Membership in

Development

Provisional

Membership in

Operation

Full Membership

Upcoming luxury hotel projects

seeking pre-opening sales and

marketing support

Typical time frame: 6-12 months

prior to opening; Others are 12-18

months prior to opening

Hard Hat inspection required

Open and operational luxury

hotels seeking to de-flag, or

upgrade service standards, or

increase ADR, market share,

RevPAR in key feeder markets

Incognito hotel inspection

required

Open and operational luxury

hotels familiar with LHW quality

standards seeking to enhance its

global sales and marketing

presence and increase hotel

revenue from key feeder markets

Incognito hotel inspection

required

$344 $376 $413 $428 $438

$29

$70 $71

$113

$-

$100

$200

$300

$400

$500

$600

2009 2010 2011 2012 2013

(in

mill

ion

s)

LHW @ Market Growth Rate Above Market Growth ($)

2009-2013

Industry 27%

LHW SSS 60%

Additional Revenue

$282.3 Million

LHW Same Store Sales Revenue Growth

*Competitive Set is comprised of Preferred Hotel Group, Four Seasons, Luxury Collection, Ritz Carlton, St Regis, and Small Luxury Hotels

$375

$496 $483

$321

$442

$317

$366

$330

$264

$375

$-

$100

$200

$300

$400

$500

$600

Apollo & Galileo Sabre Worldspan Amadeus Total

The Leading Hotels

of the World

Competitive Set*

LHW Comparative Market Analysis 2013 ADR | LHW vs Competitive Set*

LHW Solutions

Grand Hotel Vesuvio , Italy, a LHW member since 1993 Halekulani, United States, a LHW member since 1984

MARKETING

Brand Marketing Loyalty Marketing: Leaders Club Digital Marketing CRM: Leading Direct Access Public Relations Social Media Inspires Travel

SALES

Global Sales Force Corporate Sales Travel Industry Sales Group Sales Industry & Leading Events

RESERVATIONS & DISTRIBUTION

Reservations Distribution Support Services Distribution Forums Special Services

MEMBERSHIP SUPPORT SERVICES

Leading Quality Assurance (LQA) Guest Satisfaction Surveys (GSS) Smith Travel Research Global (STRG) Member Engagement & Communications

LHW Solutions

The Vines Resort & Spa, Argentina, a LHW member since 2013

Marketing

Brand Marketing

Responsible for:

Increasing LHW brand awareness

Improving Leaders Club program awareness

Growing editorial references to LHW

Providing faster ramp-up of new members as inventory of

LHW

Supporting member hotels

Top Promoted CMPs

Leading Special Offer

Leading Breakfast Inclusive

Leading Extra Nights 3 for 2 (American Express exclusive)

Leading Extra Nights 4 for 3

Leading Extra Nights 5 for 4 (MasterCard exclusive)

Leading Extra Nights 7 for 5

Leading Suites

Leading in Advance

Leading Weekends

Leading Last Minute Offers

Leading Seasonal Offers

Leading Spa

Leading Arts and Culture

Leading Golf

Core Marketing Programs (CMPs) & Exclusive Offers

Leading Golf

Leading Spas

Loyalty Marketing: Leaders Club (LC)

Designed for the discerning

global traveler who desires an

authentic and culturally

enriching experience.

Leaders Club provides loyal

guests of Leading Hotels around the world with

personalized attention and

enhanced travel benefits.

Loyalty Marketing: Leaders Club (LC)

$501 $513

$585 $557

$582

$408 $430

$498 $494 $519

$-

$100

$200

$300

$400

$500

$600

$700

2009 2010 2011 2012 2013

LC ADR vs LHW ADR (in USD)

LC

LHW

Digital Marketing

Responsible for:

Focusing on driving hotel reservations online and programs that extend guest experience online

Increasing global brand awareness of The Leading Hotels of the World on a direct-to-consumer basis

Alpina Dolomites Gardena Health Lodge & SPA, Italy, a LHW member since 2013

Online Advertising

Provides visibility on multiple networks Google Display Network Highly Targeted Travel Websites

Places over 1,500,000 online

banner ad impressions on a

selection of premium, high

visibility sites

Provides Online distribution channels: LHW.com Leading Link 3.0 Net Rate Distribution

LHW.com

Completely redesigned in March 2013 with a sleeker

feel and improved

navigation

Tablet Optimized

Mobile Website

Optimized for the following languages: English Italian German Spanish Japanese

Analytics reporting Mobile booking engine and

Facebook widget available

Search marketing and media services to drive targeted traffic

Supports multiple languages Mobile technology: iPhone, Android,

Blackberry

Google Map integration Full packaging options Multimedia support and video

integration capability

Customizable availability calendar with pricing details

Leading Link 3.0

Your hotels own customizable booking engine

CRM: Leading Direct Access

Ensures the delivery of messages to

a targeted list of direct consumers

and travel agents

Provides a full range of consultative

services, tailored specifically for your

hotels needs

Targets the LHW extensive database

of luxury travelers or use your own

roster

Selects from direct mail, e-mail or

both

Public Relations

Screens and evaluation of individual journalists request for accommodations

Provides journalists worldwide with assistance on story

angles, news and information

on member hotels

Press Releases: LHW Exclusive

Offers, New Member Alerts,

Seasonal Offers

Social Media Inspires Travel

63% consider recommendations by friends and

family the number one factor to

inspire travel

87% 34 and under use Facebook for travel inspiration,

other popular sites are Twitter and

Pinterest

68% use their mobile devices in the experience stage, to stay in

touch with friends and family while

on vacation

*Study commissioned by Text100 Global Communications

4,600 consumers in 13 countries

Sales

The Leading Hotels of the World, Ltd.

employs an international sales force

focused on creating business for our member hotels.

Our sales team solicits travel agents,

corporations, group/meeting planners and other business-producing entities to

develop new and repeat business for

member hotels.

Maradiva Villas Resort & Spa, Mauritius , a LHW member since 2006

Global Sales Force Corporate Sales

Group Sales

Travel Industry Sales

Leading Events

Extensive Database Over 850,000 influential travelers

Over 70,000 travel agency contacts

Over 12,000 qualified group planners

APAC

Beijing

Hong

Kong

Mumbai

New Delhi

Seoul

Shanghai

Singapore

Sydney

Tokyo

AMERICAS

Buenos Aires

Chicago

Los Angeles

Mexico City

Miami

New York

Sao Paulo

San Francisco

EMEA

Dubai

Frankfurt

London

Madrid

Milan

Moscow

Paris

Zurich

25 Sales Offices Worldwide

Mature and Emerging Markets

Corporate Sales

Increasing share of business in collaboration with member

hotels

Corporate rate negotiations with major corporations,

travel management

companies and travel

agency consortia

Services offered to members using LW

code:

Partnership of consortia negotiations, reduced participation fees

Consolidation of rate negotiations with over 100 major corporations

Ability to submit RFP electronically using RFP Express

Access to Leading Advantage website, which provides up-to-date corporate

and consortia information

Provides accurate and timely loading of rates negotiated via Leading

Advantage

Services offered:

Develop tactical action plans to anticipate need periods

Prospect, solicit and acquire new business for member hotels

Generate hotel specific production reports for top travel agencies

Complimentary electronic newsletters to the travel community

Organization of individual client functions

Sales missions, road shows, tradeshows, showcases and industry events

Increasing share of business in collaboration with member

hotels

Providing member hotels with services and assistance

related to travel agencies and

travel agency consortiums

Travel Industry Sales

Group Sales

Focused on securing blocks of 10 or more rooms per night

from corporate accounts,

third parties, associations and

other end users in the market

A resource for both, clients and member hotels,

attracting new business and circulating known business

within the brand

Dedicated to increasing group

revenue:

Organize and facilitate client entertainment, educational trips, site

inspections

Target key meetings and event planners via email campaigns and electronic

newsletters

Industry & Leading Events

LHW hosts more than 50 events every year.

Roadshows, Showcases,

Tradeshows, Group Missions

ILTM IMEX INDABA Private Events Plus many more

2013 ILTM Cannes

Reservations & Distribution

To support our member hotels so

they achieve the maximum

return through each distribution

channel.

Baur au Lac, Switzerland, a LHW member since 1975

Reservations

Available in 12 languages

Located in Milan, Moscow, Mexico City, So Paulo,

Buenos Aires, Tokyo, Sydney,

Singapore, Dubai, Orlando,

Frankfurt and many more

LEO State-of-the-art central reservations system developed

by Trust International to process

voice, Global Distribution

Systems (GDS), and Internet

reservations.

Villa San Michele, Italy, a LHW member since 1984

Distribution Support Services

Coordinate hotel training on LEO (Trust|Voyager Hotel)

Offer two- to three-day on-site training for all new hotel implementations

Produce database and production audits for member hotels, including an action

plan detailing opportunities to

assist hotels in improving system

data and product offerings

The PuLi Hotel and Spa, Shanghai, China, a LHW member since 2008

Distribution Forums

Maximize revenue, exposure and market share through each

distribution channel

Discuss regional distribution trends and opportunities

Engage in face-to-face meetings with industry experts

and LHWs distribution support services team

Target audience:

Director of Sales & Marketing

Director of Revenue Management

Reservation/Front Office Manager

Casa del Mar, CA, USA, a LHW member since 1999

Special Services

Provides reservation and service

support for the following

customers:

Leaders Club

Top Travel Managers in the USA & Canada

Virtuoso, Signature and Tzell

Respond to inquires received from visitors on LHW.com

Click to Chat Support

Outbound Telemarketing Sales Support

The Biltmore, FL, USA, a LHW member since 2005

Membership Support Services

Membership is responsible for LHW hotel

membership development,

engagement, quality compliance and the measurement of key performance

indicators.

It fully engages with member hotels

from the time of implementation to

maximize the LHW partnership value.

J.K. Place Roma, Italy, a LHW member since 2012

Leading Quality Assurance (LQA)

Supports our member hotels commitment to quality

Validates LHWs brand promise to consumers worldwide

Provides access to quality benchmarking tool and training

Additional Services Available:

Private Hotel Inspection

Consultancy Seminar

Competitive Set Analysis

On-site Customer Service Training

Palace Hotel Tokyo, Japan, a LHW member since 2011

LHW LQA Score Progress 2009 - 2013

74.0

75.0

76.0

77.0

78.0

79.0

80.0

81.0

82.0

83.0

84.0

85.0

31-Dec-09 Terminated Hotels New Hotels Existing Hotels 1-Nov-13

84.6

78.0

1.3

2.2

3.1

31-Dec-13

Guest Satisfaction Surveys (GSS) Voice of Your Guest

LHW offers a robust and user-friendly platform to obtain overall guest satisfaction and

quality ratings from solicited

surveys and social media

feedback

Benefits include:

Recover at-risk guests Improve hotel service and

product offering

Prioritize areas of improvement Track trends and benchmark

property performance versus

competitors

Smith Travel Research Global (STRG)

Through membership with LHW,

hotels receive complimentary access to the following reports:

Monthly STAR Reports Weekly STAR Reports Daily STAR Reports w/o

Weekly

Daily STAR Reports with Weekly

Monthly Segmentation Reports

Weekly Segmentation Reports

Constance Halaveli , Maldives, a LHW member since 2012

Member Engagement & Communications

Weekly bulletins: collection of global announcements and initiatives

LHW Insights Newsletter

LinkedIn Company Page: new member announcements,

senior executive appointments

(owners, managing directors,

general managers), and

more.

Membership Meetings

Discuss the current LHW initiatives and future possibilities

Collaborate with fellow LHW hoteliers to create business

opportunities

Engage in face-to-face meetings with LHW senior

executives to maximize value of

LHW membership

Target Audience

General Managers and Owners Directors of Sales & Marketing Directors of Reservations &

Revenue Management

Rocco Forte Hotel de Rome, Germany, a LHW member since 2005

Our annual convention provides

hoteliers the opportunity to

obtain invaluable insights and

industry trends from industry

leaders, exchange best practices

and network with fellow LHW

hoteliers and receive updates on

LHWs strategic plans.

Target Audience

Owners and General Managers VP/Directors of Sales &

Marketing

2013 Annual Convention, The Pierre, New York, A Taj Hotel, a LHW member since 1981

Annual Convention

When extraordinary and one-of-a-kind intersect, you have

likely found a Leading Hotel. As the largest luxury hotel

collection, with more than 430 of the worlds greatest

properties in over 80 countries, we seek out the

exceptional.

Please contact Annie Chen Director, Membership Development

at achen@lhw.com to inquire about LHW Membership