LFGSM Alumni Association

Business Education Forum Series

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Boyd ClarkeCEO

Leadership Communication between leader and constituent is at

the heart of everything.John W. Gardner

1 71

500250,000

EOS Trends Ninety percent of executives rate themselves as effective communicators. Only thirty percent of their

constituents agree.

“The best keynote speech I can

remember, maybe the best ever.”

David Brinkley

The Cuomo Effect

The biggest problem with leadership

communication

is the illusion that it has occurred.

Comm. Channels

• Factual

• Emotional

• Symbolic

“Reason without emotion is

neurologically impossible.”

Dr. Antonio Damasio, Descartes’ Error: Emotions,

Reason, and The Human Brain

“Telling stories…is probably a brain obsession and probably begins relatively early both in terms of

evolution and in terms of the complexity.

Telling stories precedes language, since it is, in fact, a

condition for language, and it is based not just in the cerebral cortex but

elsewhere in the brain and in the right hemisphere as well as the left.”

Antonio Damasio

Neurologists agree that facts, emotions

and symbols must be created as “images” in order for the brain to order them, process them and produce

thought. Creating images is essential. And “images” include sights, sounds,

smells and feelings.

When leaders fail to

communicate in facts, emotions, and symbols,

constituents will fill in the blanks.

1.Understand

2.Agree

3.Care

4.Take appropriate action4Fatal Assumptions

Leadership

communication is an

inside game. out

Leadership is everyone’s

business.

Mom & Dad

Sine Cera

Abraham Maslow, Toward a Psychology of Being

“Authentic self-hood is being able to hear these impulse voices within oneself: To know what one really wants or doesn’t

want, what one is fit for and what one is not fit for…finding what your true self is

and wants and in that process discovering your ability to lead.”

Be your best self, an original,not what others tell you

to be, not a copy of some other leader.

best

Factual Channel

The facts may not be boring…

but you might be.

Factual Channel

• Logic and organization.

• Data alone seldom persuade and rarely inspire.

Communicating facts well requires the same skill as good story telling.

How big is an acre of land?

Michael Wood, Vice President, Teen Research

Unlimited

Emotional Channel

 

We follow leaders because of how

they make us

feel.

Follow because of how .

Emotional Channel

• Constituents want to know that the leader understands their feelings.

• Constituents want to know how the leader truly feels.

• Emotions give power to communication.

Symbolic Channel

The shortest distance to the

truth is through a story.

Harley executive, quoted in Results-based Leadership

“What we sell is the opportunity for a 43 year-old

accountant to dress up in black leather, ride through

small towns and have people be afraid of him.”

Oliver Sachs, The Man Who Mistook His Wife For A Hat

“It is this narrative or symbolic power which gives a sense of the world – a concrete reality in the imaginative

form of symbol and story – when abstract thought can provide nothing at all. A

child follows the Bible before he follows Euclid. Not because the Bible is simpler (the reverse

might be said), but because it is cast in a symbolic and narrative mode.”

Symbolic Channel • Symbolic language, metaphor,

and stories.

• Philosophical symbols.

• Theoretical symbols.

Sen. Robert Byrd (D., W.Va.), Oct. 4 (italics ours)

“As I have witnessed the tides that ebb and flow on the world stage over these fifty years, all the more have I come to

believe that the Constitution is the principal mast to which we should rope

ourselves in order to put wax in our ears to the siren calls that will lead us astray

from what the Constitution says.”

Story-telling

•Details

•Dialogue

•Drama

Create a

OneVoice™ Organization

“I have a dream.”

“I have a list of measurable objectives.”

Leaders must communicate a

million complicated things when they fail

to communicate a

few, simple, profound ones.

“In particular, research suggests that the most powerful effects are

obtained from attempts to improve face-to-face

communication or what has been defined as ‘the

human moment’.”

Hargie, Tourish, Wilson, JBC, October 2002

The leader who creates line of sight between vision and task can inspire greatness.

Make sure the words are yours.

Push them from the very bottom of your soul.

The performance will take care of itself.

Tom Peters Timeswww.tompeters.com

“join the fray”

www.theleadersvoice.biz“slides”