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(Gregory)KyleLewisCell:(619)991-9242Email:g.kyle.lewis@gmail.comStrategicCommunications&Marketing:• Keyparticipantinorganizationalstrategicplanning(understandingthehealthcareenvironment,

performingregularSWOTanalyses,developingourmission,vision,guidingprinciples,andcorevalues,formulatingstrategiesandtactics,understandingoutputsandoutcomes,measuringresults,etc.).

• Developandimplementshort-andlong-termcommunicationsandintegratedmarketingplans,ensuringphysicianawareness/understandingof,andengagementwith,ourorganization’soverallstrategicplan,long-termstrategicgoalsandpriorities,newprojects,etc.

• Prioritizekeyissuesandconcomitantmessaging—e.g.,for2016–17,physicianburnout,theopioidepidemic,ACAchangesunderthe1332waiver,MACRA/MIPS/APMs,boardrecertificationandmaintenanceofcertification,anddevelopmentofafive-yearpublichealthplan—andworkwithhealthcarestakeholdersandthoughtleadersregionallyandacrossCaliforniatopromotethoseissues.

• Develop,implement,monitor,andevaluatecommunicationsandmarketingcampaignsaroundnewmemberbenefits,seminars/webinars/workshops,events,presentations,reports,legislativeissues,newinitiatives,regulations,mandates,etc.,ensuringappropriatevoice,tone,message,andaudiencefocus.

• Assistphysiciansintheongoingmanagementofchangeandreforminthehealthcareindustry.ContentProduction:• Manageorganization’swebsite,updatingcontentdaily,designinggraphics,editingsitestructure,

managingusers,andanalyzingmetrics(GoogleAnalytics).• Writeanddistributenewsreleases.• Workwithleadershipteamtowritearticles,op-eds,andletterstotheeditor.• Manageanaward-winning,32-page,four-colormagazine—SanDiegoPhysician—thatgoesto9,500

physiciansandhealthcarestakeholdersinSanDiegoandImperialcountieseverymonth.Responsibleforeditorialcontent,design,production,editing,andproofing—180issuestodate.

• Createandmanageseveralemailnewsletters—morethan300issuestodate.• Produceannualreports,annualmembershipdirectory(formerlyprint,nowanonlineapp),andall

otherpromotionalandmarketingliteratureandmerchandisingcollateral(faxes,direct-mailpieces,seminarpromotions,digitalads,posters,businesscards,stationary,embroideredt-shirts,buildingsigns,pins,awardplaques,brandedpromotionalproducts,eventinvitations,tradeshowsignage,promotionalliterature,etc.).

• Writereportsthatcommunicatethestoriesbehindthesurveysandstudiesweconduct,e.g.,ourbiennialSanDiegoCountyPhysicianWorkforceandCompensationSurveyandourbiennialSanDiegoCountyMedicalOfficeStaffSalarySurvey.

• WorkwithCEOandpresidenttodevelopareasoffocusforspeechesdeliveredtochambersofcommerce,hospitalmedicalstaffs,healthcareconferences,andotherevents.

• Produceshortvideosofpresidentgivingbiweeklyupdates.BrandManagementandPromotion:• Developedanintimateunderstandingofphysicians,theirproblems,challenges,needs,andwants,

throughregularuseoffocusgroups,surveys,personalinterviews,etc.• Strongabilitytodifferentiateourorganizationfromourcompetitorsinordertoensurearobustand

vitalbrandinourphysicians’mindsandinthecommunity.• Continuallystrivetounderstandthecurrentstateofourorganization’sbrand,physicianperspectives

onourbrand,andthebestpathtostrengthenthoseperspectives.• Ensureourvision,mission,guidingprinciples,andcorevaluesareclearlyarticulatedandfollowed.

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• Developedanorganizational“wow”servicephilosophywithconcomitant“wow”competitionsamongstafftoensureourbrandexperienceisconsistentwheneverandhoweveraphysiciancomesincontactwithus.

LeadershipandStaffManagement:• Leadateamcomprisingapublicationssalesdirector,amarketingandproductionmanager,agraphic

designer,andacopyeditor.• Strongexperiencetrainingandevaluatingstaff.• Buildandmaintainrelationshipswithandsupportboardofdirectors,committeeandcommission

members,andmedicalpracticestafftofurthercommunicationsandmarketinggoals.• Workwithourcharitablearm,ChampionsforHealth,andstafftoidentifyandleverageshared

opportunities,businessdevelopment,andfundraisingefforts.Project/ClientManagement:• Havemanagedseveralwebsitedevelopmentprojectsovertheyears,workingwithin-housestaffand

outsideconsultantsandcontractors.• Workedonseveraldatabasetransitionmanagementteams.• Strongorganizationalandtime-managementskillsallowingmetomanagemultipleprojectsatonce.

Extremelyprocess-oriented(5Whys).MediaOutreach&PartnerRelations:• Havedevelopedstrongrelationshipswithhealthcarejournalists,mediaoutlets,andhealthcare

stakeholdersregionallyandacrossCalifornia.• Extensiveexperienceworkingwithandmanagingthird-partyvendorsandcontractors,website

developers,graphicdesigners,copyeditors,medicalpracticemanagementvendors,andothers.• Fieldandmanagemediainquiries,andpitchstories.• Manageorganizationalmessagesinthepublicarena.• Planandconductadvocacytrainingworkshops,teachingphysicianshowtocommunicateeffectively

withlegislatorsandtheirstaffs.• Establishedcollaborationsandstrategicpartnershipstosupportthepromotion/disseminationofour

researchandprojects.• Asthemediapointofcontact,Iinteractregularlywithregionalprintandbroadcastjournaliststo

coordinatemediainterestandensureregularcontactbetweenourorganizationandtargetmedia.• Withour“LightsCameraAction”campaign,I’vedevelopedadirectoryofphysiciansIturntowhen

mediarequestscomein.• Planandconductmediatrainingworkshopsinvolvingvideo-andaudiotapingandevaluating

physicians’abilitiestoeffectivelycommunicatewithprint,radio,andtelevisionjournalists.• Coordinatenewsconferencesandpresseventsasnecessary.• Pointpersonforstatewideinitiativecampaignsspearheadedbyphysicians.• WorkwiththeCaliforniaMedicalAssociationtocoordinatemarketingandmediaoutreachlocally,

statewide,andinWashington,DC.NewMedia:• Manageorganization’ssocialmedia/multimediapresenceandinitiatives.Currentlydevelopinga

campaigntopromotephysicianrecruitmentandretentionviaasmartphoneapp.Analytical&SyntheticThinker:• Responsibleforanalyzingexcessivelycomplicatedlegislationandregulationsandpreparingeasily

understoodreportsandupdatesforphysicians.• Adeptattranslatingarcanelanguageintoeasilyunderstoodmagazine,email,andwebsitecontent.

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Metrics/Measurements:• Monitorrelevantmediaandcontentmentionstoensureourbrandiswellpositioned,ourmessagesare

topofmind,andourleadershipiswellinformed(GoogleAlerts,mediaclips,TheSanDiegoUnion-Tribune,theLosAngelesTimes,TheNewYorkTimes,TheWashingtonPost,TheSacramentoBee,andmoreeveryday).

• AdeptatusingKPIstomonitoreffectivenessofcommunicationsandmarketingcampaigns,engagementapproaches,andtomeetoperationalandorganizationalgoals.

• AdeptatusingGoogleAnalytics,email/databasereports,CRMtools,etc.BudgetDevelopmentandOversight:• Create,implement,andmonitor$200,000marketingbudget.• Participateinthedevelopmentandmanagementof$1.6millionannualorganizationalbudget.• Responsibleforsettingandmeetingorganization’smarketinggoalswithinbudget.HardSkills:• MicrosoftOfficeSuite(Outlook,Word,PowerPoint,Excel)• AdobeSuite(InDesign,Photoshop,Illustrator,Acrobat)• WebsiteDevelopmentandManagement(WordPress,Drupal,ASP.NET,HTML)• VideoProduction(iMovie,YouTube)• SocialMedia(Twitter,Facebook,YouTube,LinkedIn,Medium)• DatabaseSoftware(FileMakerPro,Access,ClearVantage)• CRMSoftware(Access,ClearVantage)• GoogleAnalytics,EmailAnalyticsTools,SocialMediaAnalyticsTools,GoogleAlerts• EmailTools:ClearVantage,Outlook,ConstantContact,Bronto,StrongView• Prepress/PrintProduction• FontManagement• PhotoManagementSoftSkills:• Top-notchverbalandwrittencommunicationskills.• Outstandingleadershipskills.• Exceptionalabilitytoworkwellinandleadateamandtobeabletocommunicateeffectivelywith

physicians.• Acuteattentiontodetail,qualitycontrol.• First-classpresentationskills.• Strongsenseofpersonalandprofessionalintegrity—Itakeagreatdealofprideinmywork.• Entrepreneurialspirit,independentworker,effectiveteammember.• Greatsenseofhumor.WorkHistory:• April2002toPresent:DirectorofCommunicationsandMarketingfortheSanDiegoCountyMedical

Society(SDCMS)• BeforeSDCMS,ItranslatedanovelfromFrenchtoEnglish,IwasmanagingeditorforSAMMagazine

(SalesAdvertisingMarketing),ItaughtatUCSantaBarbara,CornellUniversity,theUniversityofParis,X,andtheTeachers’CollegeofEnglishinBialystok,Poland,andIwasaPeaceCorpsvolunteerinMorocco.

Education:• Iholdamaster’sdegreeinliteraturefromCornellUniversity,abachelor’sdegreeinliteratureand

linguisticsfromtheUniversityofIowa,andamarketingcertificatefromUCSanDiegoExtension.