levi's - part 1 & 2 covers
TRANSCRIPT
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BRANDA U D I T PROJECT DONE BY
A s h l e y H e r b e r t
K e n d a l l P e r r i n
M a r i a n a P a u l a
N a t a l i e G a g h i n j i a n
R o n a S h e e n F A L L 2 0 1 5 ! M K T 4 4 5 ! P r o f . T h e r e s e W i l b u r
LEVI’S STRAUSS & CO.
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Corporate H istory Brand’s Pos i t ion ing
Brand Mantra
4 P ’s Brand E lements
Secondary Sources
Brand Resonance Pyramid Model
Equi ty Rat ing
Appendix
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9.
TABLE OF CONTENTS
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N E W ! P R O D U C T P R O P O S A L
PROJECT DONE BY
A s h l e y H e r b e r t
K e n d a l l P e r r i n
M a r i a n a P a u l a
N a t a l i e G a g h i n j i a n
R o n a S h e e n F A L L 2 0 1 5 ! M K T 4 4 5 ! P r o f . T h e r e s e W i l b u r
S T R A U S S & C O .
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Brand’s Posit ioning Brand Mantra
Analysis of Concept #1
Analysis of Concept #2 Analysis of Concept #3
5 P’s for Winning Concept Appendix
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2.
3.
4.
5.
6.
7.
TABLE OF CONTENTS