levi strauss & co. - rainrfid.org like levi’s ... potential planogram / placement change ....
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Levi Strauss & Co.
©2015
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LS&CO. INVENTED THE BLUE JEAN “On any given day, in most
countries, nearly half of the population is wearing blue jeans.”
Global Denim / Daniel Miller and Sophie Woodward
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NEARLY 30 YEARS AGO, WE REINVENTED THE KHAKI PANT AND CREATED CASUAL FRIDAY
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FORTUNE’S MOST ADMIRED APPAREL COMPANIES LIST
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LEVI’S® BRAND
• No. 1 jeans brand for men and women, globally
• $4 billion business, driven by top selling
products like Levi’s® 501® & 511™ jeans
• Innovative new fits like the Levi’s® 541™ and
501® CT jeans are expanding the franchise
• A lifestyle brand with Trucker jackets,
shirts, shoes and accessories
• Iconic American style, loved by generation
after generation
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RFID Pilot
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RFID POC - > Pilot -> Scale
• What did we set out to do?
– RAIN RFID on all retail items
– Use Intel-powered RSP RAIN sensors &
Smartrac software to gain visibility
into on-shelf availability
– Improve inventory processes
• Why is it important to us?
– Increased inventory accuracy
– Higher On-shelf availability
– Support Omni-channel
Proof of Concept
Pilot (current)
Full Rollout
RAIN Alliance Technology Partners
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@2014, Levi’s Confidential
Fixed Infrastructure Solution
9
Store: RAIN Fixed
Infrastructure
Cloud: Sensor Fusion
LS&CO Outlet Store, Napa, CA
Insights: Management
Actions: Stylists
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Program Progression
Baseline
Evaluate Process Impact
Confirm Impact
Analytics & Engagement
Wave Plan “Lessons Learned”
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Analytics Opportunities – Fixed Infrastructure
• Provides continuous, automated monitoring
• Retail demand cannot be measured by handheld sweeps:
- Is my store messy or clean?
- What styles have low conversion and high consideration?
- How does clutter in fitting rooms effect sales?
- Are certain sizes overstocked on the floor?
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Q & A
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Merchandise Trial Analytics
Example: Low consideration high
conversion
Action: Potential planogram /
placement change
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Merchandise Trial Analytics
Example: High consideration low
conversion
Action: Determine barrier to sale &
adapt
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STRICTLY CONFIDENTIAL Page 15
Fitting Room Clutter
Example: Items left in fitting room longer than 35 minutes.
Action:
Alert Associate to Clean Items out of Fitting Room
Items stay in fitting room too long.