leveraging youtube for technical training to expand reach articles/webinars... · 2015. 3. 26. ·...
TRANSCRIPT
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Leveraging YouTube for Technical Training to Expand ReachSponsored by The Training Associates
Lawrence Rust
Marketing Manager, Juniper Networks Education Services
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Tips for the Webinar
Tweeting? Please use these tags:
#youtube4training@junipercertify
(800) 263-6317
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WelcomeFor More Info / To Register / To Access Archive:
Search “Webinars” or “On Demand” at TrainingIndustry.com
(800) 263-6317
# youtube4training@junipercertify
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Lawrence Rust
Marketing Manager,
Juniper Networks Education Services
Today’s Speaker
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Our Answer
Agenda
Results…Part 1
Results…Part 2
Challenge From the Top
Additional Thoughts
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Poll Question
Do you leverage YouTube as a delivery channel?
A. Yes
B. No, but we’re considering it
C. No, we have no plans to
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The Challenge From the Top
• Revenue is important but…
• Executive team challenged us to develop an offering that helps scale the business by reaching many more students
• Oh, and do it with existing resources!
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The Solution Needed To Be
• Low cost
• Scalable
• Leveraged existing resources
• Delivered in a way that “next-generation learners” will consume• Kahn Academy was a model here
• Ready in a matter of months
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Poll Question
What type of organization do you work for?
A. Corporate training group run as a profit and loss (P&L) center
B. Corporate training group run as a cost center
C. Academic institution
D. Internal training group
E. Other (government agency, non-profit, etc)
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Our Answer…Learning Bytes
• Short 8-12 minute video-based lessons
• Focused on a single feature/function
• Combined ppt with demo to ‘tell then show’
• Recorded by Education Subject Matter Experts
• Hosted on our Learning Management System (LMS)
Learning Bytes…expand your
knowledge bit by bit.
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Concerns
• Can you really teach networking skills like this?
• Will our SMEs want to record them?
• Should we secure them in any way?
• How much effort is involved in producing them?
• Cannibalization?
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The Results…Part 1
• Launched five bytes in the first month and committed to 15 per quarter
• Leadership on up to the CEO loved them
• Viewers loved them!
• Download counts were good…
• But could they be better?
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And the Process…
1. Go to Juniper.net
2. Click to the LMS
3. Click to the Learning Bytes page
4. Select a Learning Byte
5. Log in (or create an account first!)
6. And finally(!) watch the video
Not very “next-generation learnery”;
if only there was another way…
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Of Drywall, Cake Pans, and Memory
For a lot of us, we just go straight to YouTube when we need to learn something!
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Chat Question
What percentage of your offerings are available through informal training resources such as YouTube?
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The Results…Part 2
Content with the right channel = success!
0
50,000
100,000
150,000
200,000
250,000
LMS
YouTube
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Additional Thoughts
• People will need help finding what they want• Our answer was Search and a Taxonomy
• Get savvy with YouTube
• Technical videos v. brand videos
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Additional Thoughts: Who Are the SMEs?
• Instructors
• Course developers
• Certification SMEs
• Partner Instructors
• External customers – Juniper Ambassadors
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Additional Thoughts: Connecting to the Portfolio
• Avenue to solicit requests from viewers
• Helps drive thinking for our ‘for-fee’ offerings
• Has become part of the BOM for course deliverables
• Litmus test of new self-paced delivery offerings
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Additional Thoughts: How We Get the Word Out
• Internal announcements
• Sales update
• Juniper online community
• Education Newsletter
• Our Authorized Education Partners
All low or no-cost!
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Key Takeaways
• YouTube is a viable channel for technical content delivery
• It’s o.k. to leave out the background details
• Users don’t expect perfection
• Internal visibility is fantastic!
• Use to influence broader portfolio decisions
• Getting started is actually pretty easy
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You Know You’ve Been Successful When…
2 CEO asks about the numbers each
quarter
5 External SMEs want to contribute
4 Customers watch Learning Bytes during
their dinner
3 Other departments ask you how
1 Your program is referenced in Spam!
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• March 17: Bite-sized Learning the YouTube Way: Short-form Video for Long-term Learning
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Thank You
On behalf of TrainingIndustry.com, thanks to:
Today’s Speaker: Lawrence Rust
Today’s Sponsor: The Training Associates
Questions or Comments? Please contact Lea Johnson: