leveraging xml for ip rights
DESCRIPTION
Panelists address how savings can be obtained through the use of XML and style sheets, efficient rights management, and a digital production workflow. (Steve Kotrch, Simon & Schuster)TRANSCRIPT
Leveraging XML for IP RightsGaining Control of
Intellectual Property Rights
Steve KotrchSimon & Schuster
Simon & Schuster
Simon & Schuster
•Background•Goals•Approach
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Simon & Schuster
Background
• Book publishersince 1924
• FicIon
• Non‐ficIon
• Audio
• Children’s
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Simon & Schuster
Background
Our business hinges on the licensing ofintellectual property—not only from authorsbut illustrators and photographers.In general these licenses have limits.The Internet has made copyright morecomplicated, introducing new challenges inenforcing and managing rights.
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Simon & Schuster
Goals
• Understand and capitalize on the rights forthe book, i.e., publish content and sell rights.
• Be able to use the content in a variety offormats, i.e., move to digital, online, chunkselling, POD.
• Be able to promote the work effecIvely.
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Simon & Schuster
Approach: the Author Contract
• Rights for the enIre book
• All of the content the author provides
• Regions, languages
• Media: hard cover, so[ cover, audio, ebook,etc.
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Simon & Schuster
The Rights Database
We can drill down to see specifics, including rights sold.
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Simon & Schuster
Dealing with Components
An online arIclefound recentlyin a famousillustratedmagazine
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Simon & Schuster
Dealing with Components
Same magazine,different movie starin an arIcle dated12/71
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Simon & Schuster
Dealing with Components
• Is XML the answer?
• PRISM has a soluIon for magazines . . .
• . . . But it doesn’t address our needs.
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Simon & Schuster
Leveraging XML Data
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Simon & Schuster
Leveraging XML Data
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Simon & Schuster
Leveraging XML Data
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Simon & Schuster
Leveraging XML Data
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Simon & Schuster
Leveraging XML Data
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Simon & Schuster
Leveraging XML Data
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Simon & Schuster
Leveraging XML Data
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Simon & Schuster
Leveraging XML Data
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Simon & Schuster
Summary of Savings• CreaIon of iniIal P.O. or contract
• Maintaining rights on reprint orders
• Obtaining rights info and minimizing royaltycosts on re‐use and repurposing
• DistribuIng rights info to rights customers
• Streamlining rights control at the digital assetdistributor
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Simon & Schuster
Thank You
Steve KotrchDirector of Publishing TechnologySimon & [email protected]
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