leveraging vietnam for a global gaming business
TRANSCRIPT
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
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Leveraging Vietnam for a Global Gaming Business
Mobile Games Asia Ho Chi Minh City
July 10th, 2015
DeNA SingaporeDeNA Hanoi
Tetsuya Mori
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Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
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A Little Bit About Myself
Run DeNA Singapore/Hanoi Game Studio
Co-creator of Java 2ME @Sun Microsystems
Ex Venture Capitalist
Ex FPT Software board of director
First exposure to Vietnam – 1996 in the US
Experience in Vietnam since 2008, continuously
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DeNA Hanoi – Who We Are
Not an off-shore contract engineering sweatshop
Not a porting factory
Not a game publisher for Vietnamese market
DeNA Hanoi is THE main development arm of DeNA Singapore/Hanoi Studio
- Specialized in mobile social game development and operations
- Target global markets
- Takeover successful titles in the leading gaming market
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Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
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Game Design
Engineering
Art Direction
Art Creation
QA
Game operation analysis
Localization
Publishing
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Singapore and Hanoi 2-in-1
DeNA Proprietary and Confidential
Singapore
Singapore
Singapore
Singapore
Singapore
Vietnam
Vietnam
Vietnam
Vietnam
Multi-national 50+ staff
All Vietnamese 100+ staff
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
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Our Team in Hanoi
DeNA Proprietary and Confidential
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
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Our Titles
DeNA Proprietary and Confidential
D.O.T. for US, Korea, Taiwan Blood Brothers for US and China
Marvel War of Heroes for US Rage of Bahamut for US
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Our Own Dien Bien Phu
DeNA Proprietary and Confidential
Latest Project- For Japan – DeNA’s Home market- Earlier stage take over- Higher hardle- SIN/Hanoi best team formation
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
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Our Own Dien Bien Phu
DeNA Proprietary and Confidential
Latest Project- For Japan – DeNA’s Home market- Earlier stage take over- Higher hardle- SIN/Hanoi best team formation
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
Transformation - From Contract Engineering House to Studio
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End Users
Game Studio
End Users
Contract Engineerin
g Team
Customer Marketing
Team
Customer Developmen
t Team
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Transformation - From Contract Engineering House to Studio
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End users not in sightNo sense of ownershipOne-off mentalityPriority on delivery scheduleQuality – ‘just works’ No continuation for future
End Users
Game Studio
End Users
Contract Engineerin
g Team
Customer Marketing
Team
Customer Developmen
t Team
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Transformation - From Contract Engineering House to Studio
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End users dictate our lives, every day, every moment End
UsersGame Studio
End Users
Contract Engineerin
g Team
Customer Marketing
Team
Customer Developmen
t Team
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Transformation – great success
Global market experience – the best in Vietnam
Social game live operation expertise – the best in Asia
Technical level – almost on par with DeNA HQ Studio
Team cohesiveness – one of the best in Vietnam
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So Far, So Great
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Avoid Dangerous Trap
Time
Level Global Standard
Vietnam Standard(Expected)
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Level Global Standard
Vietnam Standard(Expected)
Time
VN cost base
Vietnam Standard(Factored in cost increase)
Price-Performance TrapAvoid Dangerous Trap
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
Strictly confidential
DeNA Proprietary and Confidential
Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved.
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Than
k You!
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